Why Estheticians Should Offer Microdermabrasion Facials

KEY TAKEAWAYS:  Microdermabrasion facials can help boost your client’s skin health and appearance, as well as their confidence. With a number of compelling benefits linked to microdermabrasion facials, every esthetician should consider adding the service to their beauty biz.

Finding new and innovative ways to help your clients achieve healthier, happier skin is a constant challenge and source of enjoyment for estheticians. Not only does this give your current clients new services to choose from, but it also can attract new customers and help you expand your beauty biz.

Microdermabrasion facials are an excellent example of a skillset and service you can add to your esthetician repertoire. Not only are they exciting to learn about and perform, but they also offer a number of compelling benefits to you and your clients that make them worthwhile.

Read on for what makes this non-invasive skin treatment so special and why you should consider adding it to your esthetician business.

The Esthetician’s Guide to Microdermabrasion Facials

As a beauty pro, you have the unique opportunity to build your business the way you want to, including selecting services that intrigue you and appeal to your target market. This opportunity also comes with responsibility: you need to be strategic in the skills you learn and services you choose to include in your beauty biz.

Microdermabrasion facials are a popular skincare treatment with compelling reasons to be a top choice for your esthetician repertoire.

Before we dive into exactly what makes this service special, it’s important to define what this type of facial entails.

What is a Microdermabrasion Facial?

At its core, a microdermabrasion facial is a skincare procedure that removes dead skin cells through exfoliation. There are two primary techniques that estheticians use to perform these facials: crystal microdermabrasion and diamond microdermabrasion.

Crystal microdermabrasion uses a specialized tool to spray micro-crystals (usually aluminum oxide or sodium bicarbonate) onto the skin. The tool then vacuums away the crystals and the dead skin cells that have been dislodged by the process.

Diamond microdermabrasion is the more popular option of the two thanks to its more precise (and less messy) execution. However, it also tends to be more expensive because it uses a diamond-tipped tool to exfoliate the skin. In addition to being more expensive, it might also require more than one session to achieve the desired results.

What are the Benefits of Microdermabrasion Facials?

Any time you consider adding a skincare service to your beauty biz, you need to be certain that the benefits are valuable to your current and potential clients. When it comes to microdermabrasion facials, the answer to that question is a resounding yes.

Below are just a few reasons microdermabrasion facials are well worth the investment in learning new skills, purchasing new equipment, and marketing your new service.

Healthier Skin

Thanks to the profound exfoliation effects of microdermabrasion techniques, they produce healthier skin that is primed to thrive. We’re talking...

• Fewer blackheads
• Improved skin texture
• Increased circulation
• Boosted collagen production

And that's only the beginning! All of these benefits contribute to skin that is sure to flourish.

Reduced Signs of Aging

Microdermabrasion facials help skin look younger, more even-toned, brighter, smoother, and more! The effects of this skincare treatment are profound and noticeable, especially after a few sessions. This includes:

• Younger-looking skin
• Reduces appearance of age spots
• Smooths out wrinkles

Skin health should always be a top priority for estheticians, and appearance should be close behind. After all, your clients turn to you to help them achieve the look they dream of, and your job is to provide them with the services, products, and education they need to attain it.

Larger Target Market

Growing your beauty biz involves attracting a larger customer base, and nothing grants you access to a different target market like venturing into a new area of expertise. Not only can offering microdermabrasion facials help you reach different potential clients, but it can also increase your chances of converting them.

Many other treatments that achieve similar results are more aggressive. Because microdermabrasion is non-invasive while offering excellent results, it is a great way to attract clients who might be uncertain or on the fence.

Loyal Customers

In addition to attracting new customers, services like microdermabrasion facials provide you with opportunities to offer your current clients new treatments to try. This is especially true of services that may require multiple treatment sessions, like diamond microdermabrasion facials, to achieve the desired results. 

This can translate into increased loyalty, too. The more of a one-stop shop your beauty business becomes, the more your clients can turn to you for all of their beauty needs.

Continued Learning

One of the most attractive aspects of being a beauty pro is the opportunity to continually learn skills and add to your collection of knowledge. When you add a service like microdermabrasion facials to your offerings, you push yourself out of your comfort zone and into new and exciting territories. It keeps your career fresh and your life within the beauty industry interesting and engaging.

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