Blogs for Cosmetology and Beauty Professionals

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Andi Hardy shares her hot takes and advice on how to manage salon ownership successfully in the latest webinar replay.

Salon Ownership: 5 Lessons on How to Run a Salon

Successful salon ownership takes more than technical talent. Discover five lessons from Andrea Hardy on how to run a salon with confidence, align your team, and build systems for long-term success.

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A client and a hairstylist talk about her training and how she learned to become a hairstylist.

How to Become a Hairstylist: Education, Licensing, & Starting a Career 

On the hunt to learn how to become a hairstylist? Look no further – this guide walks you through the full path from education and licensing to building a clientele, growing your business on your own, and the must-know info about creating a thriving career for yourself.

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A Beauty Pro’s Guide To A Certificate Of Insurance (COI)

Understanding certificate holder insurance doesn’t have to be confusing. Learn what a COI shows, the difference between a certificate holder and additional insured, and when beauty pros may need to provide proof of insurance.

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A salon opens for business after a beauty pro learned how to make your salon business grow.

How to Make Your Salon Business Grow

A thriving business isn’t always as easy as you might think – if you’re wondering how to make your salon business grow, this blog is the perfect jumping-off point.

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Webinar replay: SEO for beauty professionals

Google Business Profile Tips: SEO for Beauty Professionals

Want more clients to find your beauty business online? Learn how to optimize your Google Business Profile, improve your SEO, and build a stronger online reputation with tips from beauty marketing strategist Raquelle Dickerson.

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A client gets a dermaplane from her beauty pro to help her stressed skin.

The Esthetician’s Guide to Stressed Skin

Curious about how to best deal with your clients’ stressed skin? This blog offers insight, knowledge, and must-know tips for helping your clients with over-stressed complexions.

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A successful beauty pro discovers how to use facebook ads manager for my business.

How to Use Facebook Ads Manager for My Business

Wondering how to use Facebook Ads Manager for my business? This beginner-friendly guide explains how beauty professionals can create effective Facebook and Instagram ad campaigns, reach more local clients, manage advertising budgets, and optimize campaigns to grow appointments without feeling overwhelmed by Meta Ads Manager.

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