In short? A whole heck of a lot! We don’t say this to scare you, just to inform you—running a cosmetology business is, at its core, running a business. And cosmetology marketing is forever going to be an enormously important piece to the puzzle. Marketing is an essential part of any successful business, so understanding what marketing is, who you’re marketing yourself to, and how to develop a cosmetology marketing strategy that works for you is key to creating the ultimate business (and bringing in a lot of clients, too).

We get it—marketing might not seem like something you want to focus on, especially if it’s a totally new skill for you. But there’s no need to be intimidated about starting from scratch—we’ve got you covered. Elite Beauty Society’s beauty industry resources are filled with beauty industry eBooks that can help you learn the marketing basics you need (HINT: check out our Cometology Marketing 101 eBook!)

In the cosmetology industry, continuing education is everything. From acquiring licenses to tack on new, trendy services to your repertoire to finding continuing education courses at your local beauty school, there’s no such thing as too much education in our industry.

And of course, that applies to studying up, reading, and gleaning new information about our industry, your niche career, and running a business. At Elite Beauty Society, our Beauty Industry Resource Center is constantly stacked with FREE beauty professional resources to help you grow every step of your career.

Starting your own cosmetology business is an insanely exciting prospect—think about it, you get to be your own boss, have total creative freedom, and can hire on a team that can make your business dreams come true. But don’t get us wrong, it can also be a little bit intimidating, too!

There are tons of steps you need to take to start your own cosmetology business, not to mention all kinds of factors to consider like renting (or purchasing) salon space, finances, taxes, services, marketing, liability insurance, and more. That’s a pretty long list of to-dos, isn’t it?

But no worries—we’re here to help. Start from the beginning with our (even longer) list of FREE beauty professional resources. From beauty industry eBooks that cover all the basics of running a business (like our liability insurance eBook, our Taxes, Finances, & Savings eBook, and our Renting a Salon Suite eBook) to regular blogs that are brimming with business tips and tricks, our catalog of free cosmetology resources is ever-growing!

With our help, you’ll be well on your way to starting your kickass cosmetology business in no time!

Landing the perfect cosmetologist gig is tough—not only do you need to make sure all of your own ducks are in a row so you can perfectly showcase that you’re the right pick for the job, but also, you need to make sure you’re asking everything you need to know to be sure that this gig is perfect for you!

But how exactly do you go about making sure you’ve got everything figured out? We can help! Our beauty industry eBook and FREE cosmetology resources can walk you through every step of the pre-interview process all the way through to your first day on your job.

Some of our cosmetologist resources available here (for FREE) will dive into building and writing the ultimate resume, chat with you about liability insurance you need (even when you land the perfect gig), and go through all the 101 tips you need to know about salon environment, marketing yourself the right way, and interviewing like a champ.

In this day in age, social media is practically the end all be all for digital marketing. Knowing how to run a successful social media campaign for the beauty industry, understanding how to populate your page, and being on-trend in the digital world are all musts for creating a booming cosmetology career!

Not feeling totally ready to take on the social media world as a cosmetologist? Don’t sweat it—we’ve prepared some super rad FREE beauty resources right here to help you tackle the social media marketing game in your sleep. Our FREE beauty professional resources feature eBooks (like our Beauty Pro Guide to Social Media), cosmetologist resources like regularly updated blogs about social media, and so much more!