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Salon Suites: Everything For Your New Beauty Business

Salon Suites: Everything For Your New Beauty Business


We’ve crafted the ultimate salon suites go-to guide for entrepreneurial beauty professionals out there who are looking to break away from the pack, do something different, and create your ideal, personalized business.

We’ll talk about rent, marketing, benefits, and yes, we’ll even talk about some of those super scary negatives that you’ve been avoiding in your head.

Brew up a cup of your favorite tea (or grab a bottle of wine, for all you people who know exactly what you’re about) and settle in for a while to have your questions answered, and your concerns met about getting into the salon suite business.

Salon Suite Guide PDF + [Bonus] Business Starter Checklist




Enter your best email address and you'll get immediate access to a PDF version of this guide along with a business starter checklist to easily go through the steps of starting your own salon suite.

Salon Suites Everything For Your New Beauty Business


We’ve crafted the ultimate salon suites go-to guide for entrepreneurial beauty professionals out there who are looking to break away from the pack, do something different, and create your ideal, personalized business.

We’ll talk about rent, marketing, benefits, and yes, we’ll even talk about some of those super scary negatives that you’ve been avoiding in your head.

Brew up a cup of your favorite tea (or grab a bottle of wine, for all you people who know exactly what you’re about) and settle in for a while to have your questions answered, and your concerns met about getting into the salon suite business.

Salon Suite Guide PDF + [Bonus] Business Starter Checklist




Enter your best email address below and you'll get immediate access to a PDF version of this guide along with a business starter checklist to easily go through the steps of starting your own salon suite.

Table of Contents

Introduction
The Salon Suite Movement

Chapter 1
Why Salon Suites?

Chapter 2
Getting Started With Your Salon Suite

Chapter 3
Salon Suite Design

Chapter 4
Marketing Your Salon Suite

Chapter 5
Taking The Next Step
In Your Career

Introduction To Salon Suites

You’ve been thinking about it, tossing and turning about it in your sleep, and fantasizing about it for what feels like weeks. Scratch that, it’s been months.

Wait, scratch that, too. It’s been years!

It’s possible that you’ve been thinking about embarking on your own adventure and becoming a salon suite renter for much of your professional life, and who can blame you?

The chance to run your own suite as an independent contractor, create your perfect business, and operate your salon the way you want? It’s a dream come true.

The truth is no matter how long you’ve been fantasizing about renting a salon suite and crafting the perfect independent contractor business within a rented space inside a salon, the transition can be exceptionally scary.

There are numerous pros to renting a salon suite space (can you say, “I’ll be my own boss?” five times fast?), but there is an overwhelming bundle of tricky considerations, too.

The good news?

We’re here to address all of that for you and get you on the right track to living the suite life (we never made you any promises about corny puns, so keep a look out for those and strap on your sense of humor).

  • Chapter 1
  • chapter 2
  • chapter 3
  • chapter 4
  • chapter 5

Salon Design: Planning Your Space

We made it through the foot-dragging-why-is-this-so-dang-technical-part of the ultimate salon guide, so we can give ourselves a pat on the back.

(Well, that’s what we’re telling ourselves – really guys, that part was so incredibly important and necessary, so don’t skip over it!)

You’ve signed on your own salon suite, you’ve worked out the details with your landlord, and gosh knows that you’re good to go on all your licensing and insurance policies (you’re welcome). So, what’s next?

The moment you’ve been waiting for. We’re on to the terribly fun section – how to design your own salon space.

salon suite decor

Your salon suite decor needs to reflect your style, it needs to be functional and comfortable, but it also has to be overflowing with your custom personality and taste. So, how do you accomplish all these things?

Let’s take a look at some of the most important facets of your new salon space.


What is Provided Vs. What You Need

First, let’s talk about your bare-bones space.

Walk into the empty room and give it a good once over – what do you have?

Are you equipped with chairs? Is lighting all set up? How about salon equipment – do you have dryers and sinks? What about your storage situation – will you need to rent extra space to hold your products, or are you good with what you’ve got?

Make a list of all the things the room provides you with already, and then make another list of what you don’t have that you absolutely need. (We suggest making a third list for fun that lists all of your wants, that way if you have money left over in your budget once you’ve covered your necessities, you might be able to get the dream equipment you wrote down).

We suggest keeping the measurements of your space with you at all times. That way, when you’re looking for pieces, décor, and equipment, you’ll know what can fit and what can’t.

Stay realistic, stay within budget, and stay on theme with your personal style. We’re talking creative colors, gorgeous textures and patterns, wall décor, mirrors, lighting and more – keep it within budget, but don’t skimp on providing a comfortable, stylish suite experience.

Theme & Brand – They Go Hand-in-Hand

Remember, above all else, this space is yours – so do what you want with it. That being said, make sure that you’re sticking to both your established brand and a consistent theme. Keep your reoccurring idea consistent throughout the salon so that it will resonate with your client in a cohesive way. Think about it – does your brand include you keeping it simple and modern? Do you have a more eclectic feel? Stay true to your personal style, just make sure you’re keeping it consistent.

Colors & Lighting – the Ultimate Style Decisions

We recommend always keeping your true color in mind, and that applies to both lighting and paint colors within your studio space. First, check with your landlord and ensure that you’re able to add one or both of these aspects to your studio.

Next, consider how the lighting you include will affect the colors you plan to implement. Will fluorescent bulbs make those blue lights too harsh? Should you go with a softer light or a softer wall? Should you paint an accent wall with one bold color instead of closing in your (possibly already limited) space?

Equipment and Layout – Keep These in Mind Before You Begin

Your layout matters – trust us. Remember what we said about keeping your measurements with you at all times? That’s to help you avoid buying equipment or other products that simply won’t fit in your space.

Make sure you plan out your salon first before you go through picking tables, chairs, art, and equipment. Develop a layout for your studio so you can use it as a sort of blue print for your space. Then, go through what would be a routine day with your clients.

Make a note of all the equipment that’s absolutely necessary for your customers to have a comfortable, functional, and out-of-this-world experience.

redken logo
john paul mitchell logo
loreal professional logo
schwarzkopf logo

Salon Suite Supplies

We understand that you might be super pre-occupied with figuring out which accent wall needs that bright pop of peacock blue and where you need to place your chairs and mirrors, but it’s important that when you’re designing your space you’re not forgetting something super important – your retail product and your backbar product.

AKA, your moneymakers.

We don’t say that to be insensitive, we’re positive that you’re a great stylist who’s totally capable of making the profit you’re after, but let’s face it – your client needs the best products you can offer, and the profit that comes with a purchase is nothing to scoff at, either.

To ensure your salon suite is as properly equipped as possible, make sure you’ve got a great storage section and display for your products.

No matter what kind of salon you’re running or industry you’re in, it’s likely a guarantee you’ll need to sell products, so make sure you’re making efficient, productive choices with your products.

Retail Products

We cannot stress this enough – choose products you’re happy and confident backing. Consider how your products support your brand and your mission.

Do you want to sell products to your customers that you wouldn’t use yourself? Do you want to drive people away with retail products that won’t work?

Absolutely not.

We suggest that your retail products do the job they want them to, that you’re consistently using them on your clients so that they can see the results while you’re using them, and that you’d happily use them on yourself.

This way, you won’t have one of those awkward, “oh my gosh, I love that product – can I buy it here” situations where you have to shuffle around, smile, and give them a polite-but-firm “no.”

Those situations are weird and uncomfortable and honestly, why would you use something on your backbar that you’re not making available to your clients?

If the design of the retail products just so happens to complement your salon suite style, then look at you go, you’ve killed two birds with one stone.

Backbar Choices

Additionally. The way your backbar looks – and what’s on it – is far more important than you might think. If your backbar is in an open space, make sure you don’t have color or product oozing out of the bottle.

Yuck!

No client wants to be getting pampered in what looks like an unsanitary environment.

First, we suggest carrying all the products you will mostly use on your clients. This is crucial in the beginning stages of your business.

Don’t waste budget on “fun-looking” tools and products but rather invest in the bread-and-butter products that you know you need for your current clientele.

Once you have the budget, go on, and spend that money on those new exciting tools!

Second, we suggest that you go with a brand you trust that includes continuing education. Trends are always changing, and you want to be able to have the right products on your backbar and the education to go with them.

Maybe that means reaching out to your distributor asking about the latest and greatest. They can be a major help when you explain what majority of your client’s needs are.

They work on the front lines representing all different brands so who better to ask!

Many brands provide new user kits which are often a bundled package of some of their most popular products and many freebies included to get you started.

We find that this is the best way to try out a line you may want to carry in your salon.

Salon Centric and Cosmoprof are the two largest distributors in the nation.

You can contact them and get a catalog of their new user kits and specials. 


Salon Suite Technology

When it comes to implementing plans for your salon, technology is going to be an enormous factor for your consideration.

You need to ensure that your salon doesn’t just have functional, affordable technology to help the day-to-day operations, but that you’re using top-of-the-line equipment that makes payment processing, scheduling, and routine functions a breeze.

You need a system that helps to schedule appointments, track receipts, maintain your schedule, and process different types of customer payments, so make sure you’re considering all these facets when you’re looking to implement a technology system for your salon.

Elite Beauty Society's choice for beauty pros is GlossGenius.

GlossGenius enables beauty pros and business owners to grow their business and maximize their income. GlossGenius's complete set of automated appointment scheduling, same-day payments, client management and built-in marketing solutions were designed to empower professionals to focus on being creators, not administrators. 

Here’s a tip – when it comes to taking client payment, you can probably just use an attached system for your smartphone from companies like Square and PayPal.

Additionally, make sure you’re staying up-to-date on the latest salon software to ensure that you’re keeping track of your inventory, recording client information, and keeping your income and expense reports as pristine as possible.

Salon Suite Guide PDF + [Bonus] Business Starter Checklist




Enter your best email address and you'll get immediate access to a PDF version of this guide along with a business starter checklist to easily go through the steps of starting your own salon suite.

Source List

Contributing Writers: Hanna Marcus, Sanita Rizvic & Chad Lio