KEY TAKEAWAYS: As a beauty pro, learning how to use AI for business can give you a competitive edge and help you grow your beauty biz. The key is knowing how to leverage AI effectively to accomplish your specific business goals.
As a beauty pro, staying up to date on the latest trends is a huge part of your relevance and success. You need to keep your skills and techniques current and sharp to best serve your clients and their ever-changing preferences and needs.
The same attention and effort you give to your skills should apply to your beauty biz. From marketing tools to social media trends, understanding and leveraging the latest business tips can help you appeal to your target market and grow your career.
Artificial intelligence (AI) is a hot topic among business owners from nearly every industry, and for a good reason: it has the potential to fundamentally transform the way business is conducted from marketing and client communication to inventory management and cybersecurity.
How to Use AI for Business: A Guide for Beauty Pros
The use of AI for business reasons is still in development. While many AI tools are readily available and can be used in powerful ways (as you’ll see below), it is important to approach and implement them with caution, as there are still concerns over privacy, bias, accuracy, ethics, and so on.
With that said, thoughtful use of AI tools can benefit your beauty biz in amazing ways!
How to Use AI to Improve Customer Experience
Customer service is everything for beauty pros. Not only are your clients the lifeblood of your business, but you also form real relationships with them over the years. Providing them with exceptional customer experiences keeps them coming back and should be a top priority.
AI can improve customer experience in a myriad of ways, making this one of the most valuable applications of the technology at this time. Using AI chatbots to answer client questions, optimize client correspondence, and personalize a client’s experience (think product recommendations) are all examples of how to use AI for business in an effective and meaningful way.
Analyzing Business Data with AI
Understanding your business is key to unlocking its full potential. You need to know the ins and outs of your cash flow, what marketing campaigns are most effective, your online brand performance, and more. AI can also use analytics to identify possible opportunities for growth.
"Artificial intelligence (AI) is a hot topic among business owners from nearly every industry – for a good reason: it has the potential to fundamentally transform the way business is conducted from marketing & client communication to inventory management & cybersecurity."
Using AI to analyze your business data and provide you with actionable insights can help you make informed decisions that push your business to new heights. The information is already there; AI simply helps you access and leverage it in real ways.
Use AI to Brainstorm Content
While true content generation (such as image creation and long-form blogs) is not perfected yet, AI is a valuable tool when it comes to content creation. It serves as an excellent source of idea generation, content inspiration, and creative outlines.
In other words, AI can help streamline your content creation by improving your productivity and helping you save time in the conceptualization and planning phases. So, while AI content is not ready to publish, it can serve as a valuable creative resource to help improve your consistency and efficiency.
Reach Your Target Market with AI
Beauty businesses are built around loyal customers, but that doesn’t mean attracting new customers from different target markets isn’t important. Quite the opposite, really; expanding your business into new markets is essential for growth.
This is one of the ways that AI truly shines. It excels at analyzing data, identifying key characteristics of your target market, and tailoring your marketing to appeal to that precise demographic. It can even personalize your advertising to attract very niche customers, allowing you to be extremely specific in your search for the perfect clientele.
How AI Can Automate Essential Processes
All of those tedious, time-consuming tasks that you have to do just to keep your beauty biz operating smoothly? There’s a good chance that AI can do them for you with little to no input required.
Imagine the time, resources, and energy you could allocate to more important and fulfilling aspects of your business if you could offload inventory tracking, appointment scheduling, payroll management, budgeting, and more to automated tools. With the advent of AI, this reality is within reach.
Whether you’re looking to revolutionize the way you do business with AI or you want to expand your professional knowledge with continuing education, Elite Beauty Society is your go-to resource for all things in the beauty industry.
We encourage you to subscribe to EBS and take a look at our beauty liability insurance to protect your career as you grow. With the right resources, you can see your beauty pro dreams come true!
Meet Hanna Marcus, the Founder and Head Copy Gal behind Boundless Copy, a one-of-a-kind copywriting agency that specializes in big, bold brand voice and industry-disrupting copy that’s all about resonating with the right audience.
Hanna has proudly teamed up with Elite Beauty Society for several years as their go-to copywriter on all things beauty, small biz marketing, and brand voice development. She’s big on feeling-first writing–her personal soapbox is that the best copy starts with telling a story.
When she’s not writing cheeky, converting copy for clients, she’s mentoring other aspiring copywriters and creating digital copywriting resources designed for service pros and focused on taking the stress out of DIY copywriting.
