Marketing Tips You Need to Know:
How to Automate Your Salon Marketing Efforts
If you’ve been in the salon business for any amount of time (and if you’ve ever read a marketing article from us before), you probably already know what we’re about to say—marketing is the key to your salon success kingdom.
Okay, maybe we’ve never phrased it like that before (we’re just trying to keep the message fresh here, can you blame us?), but we really do stand by that.
We truly believe that it doesn’t matter how talented you are, how much experience you have, how incredibly gifted you are within your craft, how epic and amazing your salon is—if people don’t know any of that, if they’ve never heard of you or your salon, then none of that is going to matter.
That’s why marketing is such an overwhelmingly important aspect of any salon, studio, or shop.
We hate putting it that way because we know how intimidating it might sound, but it’s true—if you’re not marketing, then you’re doing yourself a huge disservice and possibly stifling your business’ success.
Here’s the part where we lift your spirits, though—you don’t have to be a marketing genie to be an effective marketer. You don’t need a marketing degree, tons of experience, or the savviest-social-media skills in the world to make it happen. You don’t even need to carve out huge chunks of your schedule to make your marketing dreams come true, either.
So, what do you need to markedly improve your marketing efforts?
Automated marketing tools.
We know, we know—it still sounds intimidating. But hear us out. By implementing just a few, simple, intuitive marketing tools, you can automate your efforts, reach more people, and ultimately reap the marketing benefits you’ve been missing out on—all without losing your mind and maxing out your schedule.
Here are a few tips on what you can automate, why it helps, and how to use them effectively:
Automate Your Email Marketing
What Email Marketing Is:
Email marketing is a highly acclaimed way to reach clients—both established and potential—through a campaign-style communication.
The overall goals of email marketing are to round up new clients, maintain old ones, and keep everyone abreast of what you’ve got goin’ on (deals, specials, new services, etc.). Email marketing is essentially a way to reach into someone’s inbox and establish a personal, one-on-one connection with them—a normally extensive task that would require a ton of time. Except, with automated email marketing campaigns, it doesn’t have to be that way.
Once you automate your email marketing campaigns, you’ll be regularly reaching out to customers and target audiences as often as you want (and as makes sense) in order to get your message out there.
Why It Matters:
Email marketing campaigns matter for a lot of reasons—they personalize your business, they help you benchmark data that can benefit your other marketing efforts, they increase sales and up conversion rates, and of course, they keep you in touch with your new and current clients.
Normally, all of that would take hours and hours a day—sorting through clients, personalizing messages, reaching out in a way that makes sense for that particular client. But automating your email marketing campaigns is basically the cheat code that saves the day—when you automate your email marketing, you’re essentially erasing that daily hustle and pre-organizing, pre-planning, and pre-scheduling your entire campaign so that it is at its most effective.
How Automating Helps:
We’ll breeze past the part we’ve already discussed (how automating your email marketing campaigns saves a ton of time) and go right into the big list of other advantages. With email marketing automation tools, you can:
- Create and save customized templates that can help you establish future email marketing campaigns.
- Allow you to track, record, and analyze data through your automated campaigns that can help provide insight and allow you to build a better campaign every time.
- Grow your business by welcoming in new clients and retaining your old ones.
- Integrate other 3rd party marketing apps to help you create effective, versatile campaigns.
- Stay on track with communication, sales, offers, and more—effectively getting more people into your salon, all without worrying about the daily grind of manually sending out the must-have marketing emails.
Tools to Consider:
There are so many tools, apps, and platforms out there for automating your email marketing campaigns—so many in fact there’s no way we could list them all. We’ve laid out a few of the most popular email marketing tools out there for you to give you a feel for what’s available. Doing your research to pick the right tool for your business and your goals is going to be key, so try to outline what you need out of an automation tool before you dive in:
- Sending Blue
- Constant Contact
Social Media Scheduling & Reporting Automation Tools
What it Is: We probably don’t have to dive into a super deep explanation of why social media marketing and digital marketing are so important for your modern-day business (and if we do, that’s okay, we’ve got a few helpful articles here and here that can give you the insight you’re looking for).
You know the drill here—think Instagram, Pinterest, Facebook, Twitter, etc. But, what we probably do need to explain is that you don’t have to dedicate hours of every day to your social media marketing hustle in order to have a digital marketing plan that does its job. That’s where automation comes in.
Why it Matters:
Social media marketing is important because everyone is on it—we’re a society that is obsessed with our digital world. Issues with that aside, that means the social media realm is a marketers dream—it’s where the target audience and the traffic are, after all, right?
Good social media marketing strategy matters because it helps to draw in new clients, retain your old clients, inspire, engage, and provide brand credibility (which is hugely important, especially in the beauty industry).
Social media is where you’ll create and maintain relationships on the daily, specifically target your audience, create a dialogue with your fans and potential fans, and showcase your brand.
How Automating Helps:
It’s probably no secret that the social media marketing world takes effort—you need to post regularly, keep up with engagement, ensure your content is killer, track your data, and analyze it all in a way that helps you get better and better with each passing day.
That’s a lot of work, right?
Well, it doesn’t have to be as bad as it sounds. With social media management and automation tools, you can do it all with one platform—schedule posts, find trending media, engage with your users, practice active social listening, form new relationships, and manage your brand and your marketing tactics all in the same space.
By automating your social media marketing hustle, you can get all the benefits of a hardcore social media marketing hustle without wasting your time, your money, and your effort into the daily grind. That means you have more time to do what you best—you know, run your salon.
Tools to Consider:
There are endless tools out there for social media automation and management, but we’ve found that these can be lifesavers:
- Sprout Social
- Google Anayltics
- Agora Pulse
- Social Pilot
Are you head-over-heels for automated marketing? We thought you might be.
At EBS, we believe that anyone can market themselves effectively—it just takes a little trial and error, some effort, and of course, access to the best tips and tricks from marketers in the biz who have been there before (that’s where we come in).
To keep up with more of our marketing advice and insight, check back with our regularly updated blog—we’ve got the trendy articles, the style-savvy blogs, and the tricks of the trade you need to keep your marketing hot!