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Estheticians & Skincare Specialists

A beauty pro scrolls through her Instagram as she plans her Instagram marketing strategy.
Beauty Industry Trends & Seasonal Insights, Estheticians & Skincare Specialists, Hairdressers & Barbers, Makeup Artists, Marketing & Client Engagement for Beauty Professionals

Revamping Your Salon’s Instagram Marketing

January 10, 2023

Salon Instagram marketing is a fantastic way to bring in new clients and create a loyal following. With the right approach, your salon’s Instagram can show off your work, highlight services, and give clients a glimpse of your style and…

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by Hanna Marcus
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A client gets her skin taken care of by her esthetician, the main difference between an esthetician vs cosmetologist.
Beauty Continuing Education & Certifications, Beauty Professionals, Estheticians & Skincare Specialists

Esthetician vs Cosmetologist: Key Differences In the Beauty Industry

December 22, 2022

KEY TAKEAWAYS:  Comparing an esthetician vs cosmetologist comes down to specialization: estheticians focus primarily on skincare, while cosmetologists receive broader training in hair, nails, and basic skincare. Training requirements also differ, with esthetician programs generally requiring fewer hours than cosmetology programs….

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by Katie Leedy
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