A client lays on a table while her beauty pro does her body contouring service.

KEY TAKEAWAYSBody contouring has many benefits, making it a fantastic service to add to your skill set. Not only do clients love it, but offering it at your salon can also help you grow your beauty biz. It’s a win-win!


Thinking about ways to grow your business? Adding body contouring to your services could be a great move! Body contouring is popular with clients looking to enhance their shape and feel more confident. This guide explains why body contouring can be a valuable addition to your service menu and how it can help attract new clients.

Adding Body Contouring to Your Beauty Biz

Body contouring is the process of using specialized wraps, cryolipolysis,  heat, and even injectibles to encourage circulation and change in a specific part of the body. It is intended to reduce puffiness, detoxify the body, and eliminate cellulite.

Body contouring is unique in that it can be used for temporary results or as a complementary treatment for those making lifestyle changes, including diet and exercise.

Be sure you're fully protected while offering these services, it's important to have body contouring liability insurance in place!

Prep for Important Events

Beauty pros–especially event beauty pros–are no strangers to helping their clients prepare for events. From perfecting their latest hairstyle to ensuring every cosmetic detail is flawless, beauty pros thrive when their clients are happy.

Body contouring is another way that cosmetologists can prepare their clients for important events. Because this service can give short-term results that reduce inches for the area of the body being contoured, that dream dress will no longer be a touch too tight. Whether it’s rocking a favorite outfit or simply feeling confident in your skin, body contouring can help you be ready for the moment.

Support Fitness Goals

Changing lifestyle factors to improve your health is an admirable thing to do. The long-term benefits can be profound. Setting health and wellness goals often correlates with a look you want to achieve. Whether you want to lose a certain amount of weight or see your dream physique come to life quicker, using body contouring to support your diet and fitness goals is a great way to lose inches and eliminate cellulite.


"Body contouring is unique in that it can be used for temporary results or complementary treatments."


Because body contouring supports healthy lifestyle changes and enhances the results as they occur, it can be tremendously beneficial as a mental and emotional tool. Seeing your body change as you strive to be healthy signals that you are making progress, looking great, and should feel happy and confident in your journey!

Enjoy Health Benefits

Aesthetics are a powerful motivator and a great reason to use body contouring alongside diet and exercise. The deeper benefits, however, are related to your health. Body contouring can promote increased circulation, which is incredibly advantageous to detoxification. Additionally, body contouring helps reduce puffiness–something that can be indicative of inflammation.

A group of beauty pro clients show off their body contouring results.

When used in conjunction with healthy lifestyle changes, body contouring can be a valuable health-promoting tool.

Offer a Popular Service

As a beauty pro, offering services that your clients crave is key to your success. The more in-demand a service is, the better it is for your beauty biz. Body contouring has grown massively popular in recent years, making it a worthy addition to your salon services. Not only will some of your current clients opt to add this service to their regimen, but you will also be able to market your body contouring services to your ideal audience to convert new leads into consistent clients.

Growing your beauty biz doesn’t have to be difficult. With the right guidance and resources, you can reach new audiences, build a loyal clientele, and expand your salon’s services–all while living out your dreams. Body contouring is another example of a valuable and appealing service that attracts patrons, helps your current clients, and benefits both your customers and your beauty biz


For the latest beauty industry news, trends, and insights, be sure to subscribe to Elite Beauty Society.

Whether you’re adding services to your salon, maximizing your tax refund, or staying ahead of the latest fads, Elite Beauty Society is your go-to beauty biz resource. You can also check out our blog, where we share important tips and tricks!

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An image is shown of the EBS copywriter Hanna Marcus from Boundless Copy.
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Meet Hanna Marcus, the Founder and Head Copy Gal behind Boundless Copy, a one-of-a-kind copywriting agency that specializes in big, bold brand voice and industry-disrupting copy that’s all about resonating with the right audience. 

Hanna has proudly teamed up with Elite Beauty Society for several years as their go-to copywriter on all things beauty, small biz marketing, and brand voice development. She’s big on feeling-first writing–her personal soapbox is that the best copy starts with telling a story. 

When she’s not writing cheeky, converting copy for clients, she’s mentoring other aspiring copywriters and creating digital copywriting resources designed for service pros and focused on taking the stress out of DIY copywriting.