KEY TAKEAWAYS: If you want to find success as an event beauty pro, you have to attract a steady stream of clients in need of your services. Luckily, there are several strategies you can use to increase your visibility, reach your dream audience, and grow your client base.
Learning how to get new clients as a beauty professional is key to building a successful career. This guide covers effective strategies to attract the right clientele—from networking and event marketing to boosting your online presence. Dive in to discover practical steps for growing your client base and making your beauty business stand out.
Partner with Local Businesses and Venues
Because event beauty pros often travel to weddings, fashion shows, parties, and other events, there is less emphasis on attracting clients to a physical salon location. Instead, you are more of a mobile cosmetologist, going wherever your clients need you and taking your gear with you.
Partnering with local businesses and venues that are actively involved in the event industry is a phenomenal way to not only grow your community but also become the go-to event beauty pro recommendation those local entities count on.
By growing your local network of fellow small businesses and venues, you put yourself in a great position to be their preferred event beauty pros when clients are looking for someone.
Create a Strong Social Media Presence
Social media marketing is a must these days, especially if you want to become known in the world of event beauty.
While there are many ways to approach your social media growth (and developing a strategy unique to you and your dream audience is essential), one of the best things you can do is stay consistent.
Know who you are as a beauty pro and beauty brand, know who you are trying to reach, and stay consistent with your branding, messaging, and posting schedule.
"Know who you are as a beauty pro and beauty brand, know who you are trying to reach, and stay consistent."
If you live in an area with local influencers, consider partnering with them. By developing a mutually beneficial relationship with them, you can dramatically increase your social media exposure and rapidly grow your client base. Consider them a kind of celebrity spokesperson who can spread the word about your event beauty pro brand!
Highlight Your Clients
When you choose to be a beauty pro, the client comes first. It’s a rewarding career that allows you to play a role in people’s most memorable moments, see them shine at their best, and help them feel confident about who they are.
Event beauty pros are no different–in fact, those elements may be even more powerful.
Highlighting your clients is a wonderful way to share in their big moments, let them know how much you appreciate them, and showcase to future clients the stellar work that you can do. It’s a win-win for you, your client, and your shared relationship.
From social media posts to a gallery or blog on your website, how you share your work is up to you–just make sure you get approval first!
Get Involved in the Community
Partnering with local businesses and venues is a good way to start growing your business.
If you want your event beauty pro brand to become a household name in the area, however, you’ll want to go a step further by getting involved in the community.
There are many ways to become a staple of your community.
You can attend events to increase your visibility, donate to and volunteer with charities that are helping people locally, and even host your own outreach events.
The more involved you are, the greater the exposure you generate for your event beauty pro business and the more potential clients you reach.
Being an event beauty pro is a rewarding experience that is never short on excitement. If you're a beauty pro who wants to do things a little differently and immerse yourself in the worlds of weddings, parties, fashion shows, and other magical events, the event beauty business is a perfect fit for you.
For more beauty industry information, remember to subscribe to Elite Beauty Society. You can also check out our blog for beauty tips, tricks, trending topics, and expert insights!Protect Your Passion: Get Liability Insurance for Your Event Beauty Business
As an event beauty pro, you’re always on the move, helping clients look their best for life’s most important moments. But with this exciting role comes potential risks. Be sure your business is protected with liability insurance for beauty therapists. Don’t let unexpected challenges stand in the way of your success—get the coverage you need to keep your business thriving.
Meet Hanna Marcus, the Founder and Head Copy Gal behind Boundless Copy, a one-of-a-kind copywriting agency that specializes in big, bold brand voice and industry-disrupting copy that’s all about resonating with the right audience.
Hanna has proudly teamed up with Elite Beauty Society for several years as their go-to copywriter on all things beauty, small biz marketing, and brand voice development. She’s big on feeling-first writing–her personal soapbox is that the best copy starts with telling a story.
When she’s not writing cheeky, converting copy for clients, she’s mentoring other aspiring copywriters and creating digital copywriting resources designed for service pros and focused on taking the stress out of DIY copywriting.
