KEY TAKEAWAYS: Keeping up with beauty pro trends during the summer months is key to helping clients prep for those hot holiday weekends ahead. With the right preparation, they can look great no matter what the summer season throws at them.
Summer fun is here in full force. From spending weekends on the water to celebrating holidays with community events, the joy of the summer season is in getting outside and basking in the sun. Of course, it’s that same sun and heat that make hot holiday weekends a challenge for beauty pros and their clients.
Beauty pro trends shift with the seasons, and adapting to the summer elements is no exception. Clients want to look their best while remaining comfortable and embracing all of the activities that those hot holiday weekends are known for. To help them live their best life without compromising their best looks, here’s what you’ll need to know.
Beauty Pro Trends for Hot Holiday Weekends
Use Sunscreen Consistently
Skincare faces a number of challenges during the summer months, and nothing is quite as concerning as sun damage.
While wearing sunscreen year-round is a good idea–sunscreen is usually a staple of any skincare routine–it is especially important in the summer. This isn’t necessarily because the sun is any more potent during the summer season; rather, it’s because people are more likely to spend time outside in the summer months.
Sun damage can cause serious skin problems, including cancer, and contributes significantly to aging. Regularly applying sunscreen with an SPF rating of at least 30 is ideal, and it should be reapplied every couple of hours.
There are many brands and styles of sunscreen to choose from, so work with your client to find the ideal option for them. Physical blockers (mineral-based sunscreen) are typically preferable to chemical-based alternatives.
One of the primary concerns of using sunscreen is its interaction with makeup, especially when considering summer activities like holiday events, parties, and romantic getaways.
Rather than forgoing sunscreen in favor of makeup (or trying to apply it on top of makeup), consider investing in moisturizers with SPF, sunscreen powders, or a sunscreen specifically designed to be used over makeup. Often, a combination is the best approach.
Don’t Skip Exfoliation
Exfoliating in the summer is extremely important to retaining healthy, good-looking skin, especially if you spend a lot of time outdoors. While sweat is your body’s natural cooling mechanism, and sunscreen is essential for preventing skin damage, both can wreak havoc on your pores, leading to an increase in blemishes.
During the summer months, you might want to exfoliate more than you would in other months–up to twice per week. If you are sunburnt, however, it is best to avoid exfoliation, as it can increase irritation and delay the natural healing process of your skin.
"Exfoliating in the summer is extremely important to retaining healthy, good-looking skin–especially if you spend a lot of time outdoors. "
Embrace a Summer Hairstyle
Whether it’s an eye-popping color that screams summer fun or a bob that brings relief from the summer heat, embracing a new hairstyle for the season is a top beauty pro trend.
This summer, bobs are in high demand thanks to their ease, comfort, and versatility. As a bonus, they remove weight and expose the neck, making them better suited for warm weather than many other styles.
Of course, the bob isn’t the only trending hairstyle this summer. From a resurgence of 1990s layers to curtain bangs to a touch of fringe, opting for a new style can reinvigorate your self-confidence and prep you for a summer full of hot holiday weekends. Check out our blog on summer updo hairstyles for more information.
Feel Free to Cover Up
It may not be a fresh hairstyle or a new approach to makeup, but shifting your fashion sense during the summer months is a great way to enjoy all the season has to offer without compromising your health.
While you will no doubt be shedding clothes by the pool or at the beach, feeling free to cover up during the summer is a timeless beauty pro trend.
Wide-brim hats, sunglasses with UV protection, and a summer wardrobe full of cooling and protective clothing allow you to stay active and participate in all your favorite summer activities while keeping your skin healthy.
Combine a summer fashion sense with a trending hairstyle and thoughtful skincare routine, and you have a recipe for a summer to remember!
Stay Protected: Liability Insurance for Beauty Pros During Hot Holiday Weekends
Summer holidays bring more clients looking to shine, but with increased demand comes increased risks. Whether you're applying sunscreen over makeup, exfoliating summer skin, or styling new hairdos, your work involves careful handling and expertise.
Liability insurance for beauty professionals safeguards your business against unexpected incidents, making sure that you can focus on making your clients look and feel their best without worrying about potential liabilities.
Protect your passion and your livelihood with the right insurance coverage for beauty professionals.
Beauty pro trends for hot holiday weekends focus on staying comfortable, cool, and healthy, all while looking great! While there’s no one-size-fits-all approach to beauty, the tips here are a great foundation to personalize an approach for each one of your clients.
For more beauty business insights, be sure to subscribe to Elite Beauty Society. You can also visit our blog for more information and beauty pro tips.Meet Hanna Marcus, the Founder and Head Copy Gal behind Boundless Copy, a one-of-a-kind copywriting agency that specializes in big, bold brand voice and industry-disrupting copy that’s all about resonating with the right audience.
Hanna has proudly teamed up with Elite Beauty Society for several years as their go-to copywriter on all things beauty, small biz marketing, and brand voice development. She’s big on feeling-first writing–her personal soapbox is that the best copy starts with telling a story.
When she’s not writing cheeky, converting copy for clients, she’s mentoring other aspiring copywriters and creating digital copywriting resources designed for service pros and focused on taking the stress out of DIY copywriting.