KEY TAKEAWAYS: Marketing your salon doesn’t have to be complicated – there are plenty of simple marketing tips for beauty salons to try. And by leveraging simple marketing techniques, you can grow your beauty biz, expand your clientele, and unlock the full potential of your career as a cosmetologist.
UPDATED: July 23, 2025
There are endless blogs out there about using simple marketing for beauty salons to make your business pop. In two seconds flat, you can submit a quick search engine inquiry and find endless content that’s going to give you tons of tips, tricks, and strategies to improve your cosmetology marketing game.
Chances are, a lot of them are probably valuable. Others may be overly complex, and while some intricate marketing advice can benefit your beauty biz, keeping things simple is often the best path forward.
Simple marketing strategies save you money, don’t require a ton of expertise, and limit the amount of time you need to spend on them. So, if you’re ready to grow your beauty biz without going overboard, you’ve come to the right place.
Simple Marketing Tips for Beauty Salons – How to Set Your Cosmetology Business Apart
Ready to breathe a sigh of relief? You don’t have to do anything revolutionary to make your business stand out.
All you need to do is focus on specific strategies that have maximum impact. Commit to simple marketing techniques for a few months and watch how much positive momentum they build for your profit, your customers’ experiences, and your bottom line. Trust us; you’ll be pleasantly surprised.
Create a Seamless Website
Creating a website for your business is simple. It’s also one of the most important things you can do to set your business apart.
Note that we did not say create the world’s most expensive or cutting-edge website. You don’t need to spend thousands on your shop or salon’s website; you just need to make sure you have one that’s easy to use, easy to book through, and on-brand.
Over time, you can work on search engine optimization (SEO) for your site, building out your pages and creating a more branded experience, but to start, just having a seamless site that’s attractive and works is the goal.
Web traffic is how you attract and retain customers. Not only does it help you find and draw in audiences, but it also makes booking easy, provides your customers with information about your brand, and acts as a space for social proof.
In many ways, a simple, easy-to-use website is the foundation for all other beauty salon marketing tips.
Prioritize Customer Service
While customer service should be something that every beauty biz focuses on, the fact is that many salons let it fall to the wayside. The result is a tremendous opportunity for you to step in and show your clients that you truly care.
If you really want to set your salon, shop, or business apart from the rest, make customer service your top priority. Optimizing your customers’ experiences, solving their problems, and hearing them out can all go a long way in helping you set your business apart.
So, while a positive customer service experience should be the norm, it is actually one of the key marketing tips for beauty salons. Talk about an opportunity!
"Commit to simple marketing techniques for a few months and watch how much positive momentum they build for your profit, your customers’ experiences, and your bottom line. Trust us; you’ll be pleasantly surprised."
Social Media Contests for the Win
You’re already on social media, right? If you’re actively posting, creating strategy, and sticking to a schedule, you’re on the right track. Social media is the great marketing equalizer, and you can use it as a powerful tool to propel your beauty biz to the next level.
One of the best ways to set yourself apart is to get your audience involved in a hands-on way. Social media contests are an excellent example of this principle, as they turn the dynamic between you and your audience into one of interaction and mutual benefit.
Social media giveaways can help you retain customers, attract new clients, and get people hooked on your brand, not to mention give your social media a huge boost of engagement. Just make sure the deliverables for the contest benefit your salon and are compelling enough to encourage audience participation.
Engage With Your Community
The best beauty salon marketing tips are free, and this one falls into that category. Engaging with your community is fun, easy, and free, making it a must for any beauty biz seeking to grow on a budget. It’s easy to say the word “engage” and for your brain to go straight to social media, but we mean “engage” in the traditional sense of the word: become involved in your community.
Think about it this way: your beauty biz only exists because of your community. They’re your clients, your retail shoppers, your peers, and your support system. By engaging with them, getting involved with them, and thanking them, you are strengthening relationships, improving your brand visibility and reputation, and networking all at the same time!
Whether you choose to get out in the community for fun events, host networking opportunities, or volunteer in your area, engagement is key to success.
Referral and Loyalty Programs
If you’re looking for one of the most potent and simple marketing tips for beauty salons, creating referral and loyalty programs has to be on your list.
Loyalty programs, referral programs, and rewards systems are a super-easy way to do two things: retain current customers and attract new ones. This marketing tip is an old-school strategy that keeps things simple yet effective.
The nice thing about these programs is that they can be scaled as your business grows. You can start incredibly simple, then add complexity, tiers, more substantial rewards, and so on as your salon expands and your success increases.
Ready to take your beauty biz to new heights? Try implementing a few of these beauty salon marketing tips and watch what happens to your brand. The change might not pop up overnight, but if you’re committed to making simple marketing changes like these, you’re taking the right steps toward success.
Looking for more helpful advice? Subscribe to Elite Beauty Society for industry updates, regular blogs, free education, and all the tools you need to grow your beauty biz.
Meet Hanna Marcus, the Founder and Head Copy Gal behind Boundless Copy, a one-of-a-kind copywriting agency that specializes in big, bold brand voice and industry-disrupting copy that’s all about resonating with the right audience.
Hanna has proudly teamed up with Elite Beauty Society for several years as their go-to copywriter on all things beauty, small biz marketing, and brand voice development. She’s big on feeling-first writing–her personal soapbox is that the best copy starts with telling a story.
When she’s not writing cheeky, converting copy for clients, she’s mentoring other aspiring copywriters and creating digital copywriting resources designed for service pros and focused on taking the stress out of DIY copywriting.
