How to Build a Compelling Social Media Strategy 

The Cosmetology Pro Edition

Social media might feel like a constant battle.

And honestly, if it does for you, know you’re not alone.

From all the pressure that comes with creating content, strategizing right, engaging, managing, and more, social media marketing can feel like a never-ending process that never quite pays off.

But beauty pros, know this—social media can be your marketing strategy’s best friend if you do it right.

If social media is kickin’ your butt right now and you don’t seem to be reaping the benefits that we’re always shouting about, then you might find this article advantageous.

Today, we’re diving into a few simple, straightforward, and stellar tips for creating a social media strategy that works for you.

The best part? It’s easy.

We’re not diving into the nitty-gritty, we’re taking a comprehensive, bird’s-eye-view at a few tips to help you build your social media strategy in a way that makes sense for you and, well, works!  

How to Build a Kickass Cosmetology Social Media Strategy 

Take that social media marketing from meh to mega-awesome with these quick tips and tricks.

Want something a little more in-depth?

We can help with that, too.

Check out some of these key resources before (or after!) this article to really take the plunge into your social media strategy.

Know Your Strengths, Then Incorporate Them

Here’s a harsh—but necessary—reality. You can’t be good at everything.

That’s not an insult, it’s just a fact.

Think about it. You’re a bomb AF hair stylist, right? That doesn’t automatically mean you’re also a killer nail tech.

It’s all about what your strengths are!

The same logic applies for social media—you can’t be everything for everyone. And trying to is just plain overwhelming.

The real trick to building a successful social media strategy is to avoid the urge to do it all.

Yep, stop doing so damn much, pro.

You need to know what your niche is, understand your brand, and high-key stick to the stuff that you’re good at.

In summary, let’s not try to tackle every strategy under the sun.

Know yourself and know what you’re good at—then turn that volume up to max and crank out some sweet content.

Peep Your Competitors' Work 

No, you’re not spying, you’re researching. 

Listen, snooping on your competitors is like, going undercover as a fake client and trying to figure out their secret haircare product ingredients.

Analyzing their social media is just a good business practice.

Take a regular look at what your competitors are doing and evaluate how their social media presence is serving them.

What works? What doesn’t? What seems to draw in new clients or what turns them away?

Put your analytical cap on and really try to break down what’s working and what isn’t—then, apply this logic to your own social media strategy.

Know the Relevant Social Media Trends 

Don’t let keeping up with socials totally occupy your whole life (you’ve got a career to keep up with, pro), but don’t entirely ignore the trends, either.

It might sound wonky, but you need to keep a good, solid balance of keeping up and disconnecting if you want to succeed.

Just by keeping up with what’s trending, you can capitalize on digital fads that could help you gain attention, go viral, or attract new clients.

But if you get too obsessed, you’ll never get anything else done.

Schedule, Schedule, Schedule 

Consistency is everything when it comes to building up an effective social media strategy.

Not communicating with your followers, not engaging, not posting, and not being present are all direct paths toward a crash-and-burn social media approach.

Create a must-stick-to schedule that you never flake out on to ensure you have consistent, quality content that’s turning heads and attracting attention.

Prioritize High-Quality Over High-Quantity 

Yes, consistency is key (like we just discussed), but that doesn’t mean you should force yourself to churn out meaningless, non-impactful content just for the sake of quantity. 

Focus on creating high-quality, top-notch content that actually makes a difference!

Don’t just churn out meaningless content that doesn’t apply to your target audience and doesn’t help anyone.

Be a resource, an artist, and a strategist when it comes to your content.

Take the Pressure Off & Hire Some Help 

Another sign of a killer strategy? Knowing when to hire on some help.

We don’t mean you need to throw in the towel here, just that hiring an expert can help you take a passenger seat approach to the whole concept—you can still help and learn, but you’re not the one driving the whole thing forward.

Not sure if you can swing the budget for this?

Take on an intern, hire a savvy young kid who’s got something to prove, or invest in some classes or courses that can help you learn.

Don’t be afraid to get help!

At the end of the day, your social media strategy isn’t going to entirely make or break your career, but it is crucial to give it the credit it deserves.

Social media is important, but that doesn’t have to stress you out.

Our advice?

Commit to the fact that it’s an evolving process, you’ll always be learning something new, and you’re going to make mistakes—but hey, you’re a cosmetologist, you already know how that stuff goes.

Looking for more advice, insight, and inspo?

You’re in the right place.

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