Digital Booking Services: The Best Beauty Biz Investment Yet?
The Pros of a Digital Booking Service
You’re always on a mission to book more clients, right? Think about it. You’re constantly upping your skills, training your beauty pros, improving your shop, and offering the best customer service possible so you can bring in clients better and more effectively.
And while all of those things absolutely work (and should be done!), what if we told you there’s actually an easier, more passive way to bring in and book more customers? What if we told you that–sometimes–you don’t have to up the ante with effort or time and simply need to streamline your process?
Even better, what if we told you we have the exact formula for doing just that?
Well, beauty pros, we kind of do! If you’re not running a digital book service yet, then friends, you’re about to learn about a career-changing (and life-changing) move.
This blog is all about the beauty of a digital booking service. We’ll talk about the benefits of these services, how they can make a difference in your salon or shop, and of course, we’re sharing two of our all-time fave booking services we don’t think you should live without in your beauty biz!
The Benefits of a Digital Booking Service: Why Invest in a Digital Booking Service for Your Beauty Biz
Your Biz is Open Around the Clock (Without Actually Being Open Around the Clock)
One of the main benefits of a digital booking service is that someone can make an appointment with you during your available hours at any time of the day.
That means if someone is up at 3 AM really contemplating the age-old “should I get bangs?” question, they can book a consult appointment with you right then and there.
And guess what? You didn’t have to take a phone call; you didn’t have to answer an email; you didn’t have to look through your books to see where they could squeeze in–it all happened automatically without you even needing to flip the “open” sign on your shop door.
Max the Rezzies (Or Rather, Maximize Your Reservations)
Your digital booking program is going to be more efficient and effective than you are. Don’t take offense to that; we simply mean it has one job and it’s designed to do it well–maximize your reservation potential.
You, on the other hand, have like 80 jobs, and maximizing your reservation potential likely isn’t the highest on the totem pole.
Notably, customers who book their own appointments are more likely to show up for those appointments–they’re also more likely to cancel those appointments if they can’t come. That means your booking tool will recognize that, reopen that slot, and allow for someone else to swoop in ASAP.
The Easiest Calendar Manager Ever
When you use a digital booking program, you basically automate your calendar. That means you can give up on those old, less-than-reliable ways of keeping track of your books and lean into smooth, techy, upgraded ways to keep everything lined up right.
Plus, you’ll have a seamless way to access your other beauty pros calendars, too, because it’s likely you’ll be able to see every worker’s schedule in one place.
Potential Up-Front Payment & Deposits
Many digital booking services make clients pay at least a deposit upfront to hold their spot. That means even if they book and end up ghosting you, you’re still getting paid for your time. Of course, that’s all going to depend on the booking service you invest in.
Data, Data, and More Data
One of the best benefits of a digital booking service? The data insights you’ll get as a result. You might not invest in a booking service because of this, but after you reap the benefits of a few months of data, you’ll be hyped about this feature.
Which clients most frequently booked add-ons or upsells? What is the most in-demand add-on (should it be a service of its own?) Do people tend to book more on Tuesdays or Wednesdays? Could you swing Wednesdays off since they’re not so in demand?
No matter what you find out, the analysis is helpful and can guide your shop as it navigates new business decisions!
Digital Booking Services We Love (& You Will, Too)
Are we about to drop recommendations for our very fave booking services? You better believe we are. We’ll keep this short and sweet, and we’ll def mention that these are our faves. Are they the only ones out there? No way–but we highly recommend these top-notch services. Plus, you get a lil benefit if you’re an EBS member (keep reading to find out!).
The best part about these two services? When you’re an EBS member (which, hi, you should be!), you’ll get an exclusive trial run for both platforms so you can give each of them a go totally risk (and cost) free! Name a better way to try out the best of the best digital booking services in the game. Go ahead; we’ll wait!
So, did we pique your curiosity? Even just a little? We highly encourage you to give the digital booking service a go–especially if you’re an EBS member who has access to exclusive trials of those top two booking services we just mentioned.
Got any tips for your fellow beauty community about the digital booking game? We wanna hear ‘em. Drop your knowledge below in the comment section–we’re positive the beauty community will deeply appreciate your contribution. And, as always, we encourage you to subscribe to EBS for up-to-date notifications when we drop a hot tip, the latest gossip, or must-try services!
