A stylist records herself for social media, unsure if the tiktok ban will actually take effect.

KEY TAKEAWAYS: A TikTok ban could seriously impact beauty professionals on multiple fronts, including their ability to follow and contribute to trends, connect with customers and other beauty pros, collaborate with the beauty community, and market to their target audiences.


Social media has become a powerful tool for beauty pros in recent years. Leveraging these platforms can be advantageous for marketing, collaborating, and connecting with your beauty community–all at no cost to you or your beauty biz.

In many ways, TikTok is the perfect example of how social media drives the beauty industry forward. It is integral in pushing trends, sharing knowledge, and otherwise making the world of beauty more accessible to everyone.

With a potential TikTok ban looming, there’s no doubt that beauty pros will be impacted. We’re here to explore exactly how such a shift could change things for you.

Everything Beauty Pros Should Know About a TikTok Ban

TikTok has been an uber-popular social media app for years now, playing a vital role in beauty culture, education, and trends. If banned, the repercussions could shake the beauty industry to its core and leave beauty pros wondering how to react.

A TikTok Ban and Marketing Your Beauty Business

Whether you use TikTok Shop or simply leverage the platform to advertise your beauty biz, a TikTok ban could leave you without one of your strongest marketing tools.

While you hopefully do not have all your eggs in the TikTok basket, losing such a key marketing resource could be a big blow to beauty business owners who rely on the social media platform to fuel their retail sales, increase their brand awareness, and even attract new clients to their shop.

"TikTok is the perfect example of how social beauty drives the beauty industry forward."

The blow to your marketing strategy could be even more impactful if you put all your eggs in the TikTok basket or have invested time in developing a marketing campaign designed for the platform.

How a TikTok Ban Impacts Your Relationships

One of the wonderful things about social media–especially TikTok–is how easy it is to connect with your customers, community, and peers in meaningful ways. You can present your beauty brand in an authentic way, connect with those who relate to it, and forge and maintain relationships, all thanks to a digital connection. How cool is that?

A TikTok ban could make it more difficult to build such a community, thereby limiting your ability to connect with potential clients, engage with an active beauty community, and collaborate and learn from fellow beauty pros.

Perhaps worse, a TikTok ban could remove access to the community you already built. One day, you have thriving relationships with other TikTok users, and the next day, those relationships are gone.

Beauty Pros Will Find New Social Media Platforms

TikTok has been massively popular, especially in the world of beauty, making it the go-to social media platform for beauty brands, beauty pros, beauty influencers, and beauty lovers. A TikTok ban would create a gap in the market for another social media platform (or several) to step up and fill.

A beauty pro stocks up on content before the TikTok ban takes effect.

In other words, all of the people who turn to TikTok for their beauty-related content would migrate elsewhere. This could cause a huge shift in the beauty industry, throwing the community into a bit of chaos until another platform emerges as the new standard for beauty pros to use.

There Will Be Opportunities Galore

While TikTok has been the dominant platform for the beauty industry for many years, it is not the only place where beauty pros can enjoy the advantages of social media. In its absence, other options will become hubs of the beauty world, creating a host of new opportunities.

When one door closes, another opens. Beauty pros who are willing to embrace the change and establish themselves on different social media platforms after a TikTok ban could benefit tremendously.

Imagine a clean slate where you can gain a following, make a name for yourself, and create effective marketing campaigns. That’s what a post-TikTok world would look like until a new norm is established.

You’ll Need to Brace for Impact

It’s possible that a TikTok ban could be a sign of things to come. As a beauty pro, you should be ready for change and proactive in your approach to preparing for it.

Let’s be real—if that brief ban of TikTok taught us anything, it’s that relying on TikTok alone is a risky game. One minute it’s banned, the next it’s back, and now we’re on a 90-day countdown unless a new parent company swoops in. Oh, and don’t forget CapCut—it’s also caught up in the ban drama, and it just happens to be the most popular video editing app right now. Yikes.

So, what’s the move? It’s time to start diversifying. If you’ve been putting all your content eggs in the TikTok basket, now’s your chance to spread the love across other platforms. Not only will this protect your brand from sudden shake-ups, but it’ll also help you reach even more potential clients. Win-win!

What Other Platforms Should You Use?

  • Instagram – Think of this as TikTok’s cooler, slightly older sibling. With Stories, Reels, and IGTV, you can still share bite-sized videos, behind-the-scenes content, and client transformations. Bonus: It’s where most beauty lovers hang out anyway!
  • YouTube – Longer-form content is where you can really shine. Tutorials, deep dives into techniques, product reviews—this is your space to educate and build serious credibility. Plus, YouTube videos have a longer shelf life than TikTok clips.
  • Pinterest – Don’t sleep on Pinterest! It’s basically a visual search engine where people actively look for beauty inspo. Create eye-catching pins that link back to your content and watch that traffic roll in.
    Facebook – Oldie but goodie. Whether you’re running a business page, a private client group, or just using it for local networking, Facebook is still a powerhouse for building community and sharing updates.

Repurpose Your TikTok Content ASAP 

You don’t have to create brand-new content for every platform—just repurpose what you already have! That TikTok tutorial? Turn it into a full-length YouTube video. Clip it down for an Instagram Reel. Add step-by-step stills for Pinterest. This way, you’re reaching different audiences without doubling (or tripling) your workload.


Staying aware of what’s going on and being proactive can help you and your beauty biz avoid disaster when a platform like TikTok becomes inaccessible or stops paying dividends. Thankfully, you can start now and set yourself up for success in the future.

If you’re a beauty pro who wants to stay up-to-date and informed, consider subscribing to Elite Beauty Society. You can also peruse our blog, where we provide frequent updates on the latest news and trends, beauty advice, and business insights.

An image is shown of the EBS copywriter Hanna Marcus from Boundless Copy.
test_image
test_image
test_image

Meet Hanna Marcus, the Founder and Head Copy Gal behind Boundless Copy, a one-of-a-kind copywriting agency that specializes in big, bold brand voice and industry-disrupting copy that’s all about resonating with the right audience. 

Hanna has proudly teamed up with Elite Beauty Society for several years as their go-to copywriter on all things beauty, small biz marketing, and brand voice development. She’s big on feeling-first writing–her personal soapbox is that the best copy starts with telling a story. 

When she’s not writing cheeky, converting copy for clients, she’s mentoring other aspiring copywriters and creating digital copywriting resources designed for service pros and focused on taking the stress out of DIY copywriting.