How to Market Your Microblading Business 

5 Tips to Improve Your Microblading Marketing 

Marketing can be a tricky subject no matter what your business might be.

Tack on the fact that you’re trying to market a new business along with the fact that you’re marketing a service that’s permanent and well, your head will probably start spinning the second you sit down and start to consider where to even begin.

In other words, if you’re trying to get some momentum in your marketing for your new microblading business, it’s definitely not just you dealing with a little head-scratchin’ confusion.

This can be a tough biz to market.

So, where do you start?

Right here, microbladers.

This article is designed specifically for you and your unique business.

Sure, other cosmetology businesses can take cues from this advice, but ultimately, this has been uniquely engineered to help you bring in (and keep) clients for your microblading biz.

How to Market Your New Microblading Business

Get on Socials & Get Active

You know what’s going to get people most interested in your services? Seeing the results. The best way to make that happen? Get your socials up and running and be as active as you can be on them.

Before and after photos, behind the scenes videos, whatever it might be—people want to see what you do and how well you do it, and social media is the perfect place to get this evidence in front of them.

Beyond that, it’s crucial to have a social media presence as a business—it’s where all of our audiences are (pretty much whatever age range or demographic) and it’s the most streamlined way to reach them.

Social media can provide you with a ton of marketing benefits, like:

  • Offering social proof and valuable information to get people interested and hooked on your service
  • A platform to reach out and communicate with you directly
  • A space to find answers to questions, inquire about your services, and schedule with you
  • An easy-to-use platform for engagement in general
  • A spot for glowing reviews and referrals

And that’s just the start of it.

Social media is an absolute must in terms of marketing. Think about it, when’s the last time you put your trust in a company—in any industry—without this type of digital presence?

The good news is that even if you’re at a loss on where to start, we can help get this train going for you. Check out some of our most helpful resources here:

Digital Marketing & Ads Are a Must

Once you’ve got your socials going, start exploring everything you can do with them. The world of social media ads is actually really powerful and the learning curve isn’t terribly complicated. Start thinking about how you can use your platforms to really get the traction you desire.

Get Your SEO Game Going

We won’t dive into a huge dissertation about SEO (search engine optimization) but know that if you’re a new biz needing to reach your local market through digital avenues, local SEO methods are an absolute must.

Not sure where to start with SEO?

Check out an article we wrote about SEO in the beauty biz to get a tiny introduction to the world of search engine optimization.

Our best advice for SEO is to learn as much as you can and invest some time into changing your website with SEO guidelines in mind.

Want to really make sure you get the biggest benefit? Hire an SEO specialist to help you out with optimizing your digital presence.

Create a Killer Referral Program

Whether your clients sing your praises on social media, on review sites, through word of mouth, or however else, make sure you set up a kickass referral program to reward them for this.

 Reason being? Referrals can literally be your lifeblood—you could obtain a ton of new clients without having to put the resources or dollars into attracting them just by being a badass microblading pro for your current clients.

They do all the legwork for you when they walk out the door and you get to reap the benefits.

Learn more about referral programs here to discover what they can do for you.

Offer Price Cuts to Get Clients In the Door

But, spoiler alert, don’t do this forever! If you’re new to the microblading biz, it might feel super hard to get anyone in your chair.

Why? Because microblading is a little more permanent than other cosmetology procedures.

While some people are willing to take the risk on a new stylist and get a haircut (because hair grows back), the social proof for something like microblading needs to be much more substantial. And honestly, that’s for good reason.

There’s likely a reasonable explanation for why people who are in the biz don’t have a lot of customers—but in your case, you're new and just need to build up some clients, some before and after photos, and of course, that valuable social proof.

The best way to go about this?

Offer limited-time price cuts to the first dozen customers who put their faith in you. What do you get out of this? More practice, the ability to use their before and after shots, and of course, that valuable social proof.

With just a few, quick changes, you can set yourself (and your microblading biz) up for success. Got some more marketing tips we should know about?

Drop a comment below in the reply section to share your must-have advice with your fellow microblading community.

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by Hanna Marcus
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