KEY TAKEAWAYS: Starting a microblading business? A few beauty marketing tips can help you get it off the ground. This blog explores steps you can take to tackle marketing for your new (or growing) microblading business.

Marketing can be a tricky subject no matter what your business might be.

Tack on the fact that you’re trying to market a new business along with the fact that you’re marketing a service that’s permanent and well, your head will probably start spinning the second you sit down and start to consider where to even begin.

Whether you’re finding your beauty biz niche or expanding the services your salon offers, you’re sure to encounter competition. After all, the beauty industry is saturated with passionate, skilled individuals and continues to grow.

With the right beauty marketing tips, you can excel no matter what route you choose to take. So, if you specialize in microblading or want to add it as an option for your loyal clientele, you’ll need a solid marketing strategy.

In other words, if you’re trying to get some momentum in your marketing for your new microblading business, it’s definitely not just you dealing with a little head-scratchin’ confusion.

This can be a tough biz to market.

So, where do you start?

Right here, microbladers.

Good news–we’re here to help your cosmetology business take things to the next level with proven beauty marketing tips. Equipped with the following ideas, your microblading business will be prepped for success!

Beauty Marketing Tips for Your Microblading Business

Establish Your Social Media Presence

Beauty marketing tip 101: social media is your friend in the cosmetology world.

Social media has become an integral part of connecting with your community, marketing to your target audience, and providing visual evidence of your stellar microblading work. 

Establishing your social media presence and staying active on various platforms is a must for any aspiring beauty business–especially when adding a new service.

There are many ways that social media can benefit your beauty biz. Connecting with your clients–both current and potential–is near the top of that list.

You can form authentic relationships with them, showcase work that inspires them, and learn about their preferences and interests along the way.

You can also create a professional network on social media, giving you access to audiences and information you might have otherwise missed.

From opportunities to collaborate to invitation into professional circles, the benefits of these connections can’t be understated.

So, what makes a thriving social media presence one of the best beauty marketing tips you can apply to your business today?

Take a look at the following advantages of social media marketing and envision how they could transform your microblading business–we think you’ll see the value!

• The ability to connect and communicate directly with your target market.
• An opportunity to learn from industry experts, your peers, and your customers.
• A place to highlight your best reviews and encourage referrals.
• An easy channel through which people can ask questions, inquire about your services, and schedule appointments with you.
• A direct way of providing social proof of your work, valuable information about your services, and transparency about your microblading business.

The best part? Building your social media presence doesn’t require a fancy degree or formal education.

Simply develop a plan, stick to your brand identity, and start sharing content that connects with your target market. You’ll have a vibrant, engaged community in no time!

Embrace Digital Marketing

Social media is primarily used for organic connection with your target market and audience, and that is a wonderful foundation to build your digital presence on.

If you want to take your marketing to the next level or be more direct in your advertising, however, you should consider using digital marketing.

You can do this for free by developing a targeted approach to your social media posting, email campaigns, and so on, or you can run targeted ads meant to funnel people toward your microblading business.

To see the maximum return on your investment, you should have a basic understanding of sales funnels, digital marketing, and how the two can work together to grow your business exponentially. If you have the means, you may wish to hire an expert who can develop a plan that fits your goals and implement it for you.

Optimize Your Website with SEO

Search engine optimization (SEO) is a topic that demands its own book to fully grasp. Still, it's a must-know beauty marketing tip we can't skip. 

Thankfully, you don’t need to become an expert on the subject to start implementing it as one of the best beauty marketing tips to better your microblading business.

Think of SEO as the keywords that tell a search engine (like Google) what your business is all about.

That search engine then uses that information to reach your target market through digital avenues, creating higher visibility and reach for your beauty biz.

While you don’t have to rush out and register for a course on SEO to begin implementing its principles, you will need to invest some time and effort into learning the basics and then tweaking your website to reflect what you’ve discovered.

It’s a time-consuming process, but a little can go a long way if you’ve never attempted to optimize your content before.

Alternatively, you can hire an SEO specialist to optimize your website and other digital avenues, thereby increasing your search engine ranking, benefiting your visibility, and better reaching your target market. If you have the means, this is the best route to ensure you are maximizing your beauty business’ potential.

Get Your Loyal Clients Involved

Your clients are the foundation of your beauty biz, and giving them the credit they deserve is a great way to not only acknowledge and reward their loyalty but also to market your microblading business.

Encouraging your clients to share their positive experiences–and rewarding them when they do–is a recipe for success, making referral programs one of the top beauty marketing tips to boost your business.

From praise on social media and reviews on various sites to good old-fashioned word-of-mouth marketing, incentivizing your clients to put in a good word for you is a wonderful way to build stronger bonds while motivating new customers to visit your salon.

Best of all, you don’t have to be directly involved in the process, which helps you save time and money to allocate toward other projects.

There are a number of ways to start and operate a referral program, so do a touch of research and implement the one that works best for your microblading business.

Offer Limited-Time Incentives

Return customers are the lifeblood of your beauty biz, but attracting first-time clients is always a good thing, especially if you are trying to break into a new market.

Getting clients to come to you for the first time is a challenging thing–it’s typically much more difficult and expensive than retaining your current customers.

Offering incentives like discounts and freebies can be the little push they need to come to you for microblading, making this a beauty marketing tip worth considering.

Remember, microblading is not as temporary as some other beauty and cosmetic procedures. This can make people hesitate, preventing you from establishing the client base you need to get started and accumulating the social proof you need for effective marketing.

It may not be sustainable long-term, but limited-time discounts can give you the opportunity you need to work with clients who are willing to take the leap with you.

In return, you get hands-on experience, before-and-after photos, social proof, customer testimonials, and connections with people who may become loyal clients and valuable referral sources.

If you want your microblading business to thrive, following these beauty marketing tips should help you achieve your goals. Simply adapt them to your unique business model and marketing approach to watch your salon grow!

For more beauty industry tips and tricks, subscribe to Elite Beauty Society and visit our blog. From beauty trends to business insights, you’ll find resources that will help you on your journey toward a long and vibrant career.