KEY TAKEAWAYS: Setting hair color correction pricing can feel like a difficult task. It can even feel like a shot in the dark if you’re doing it for the first time or working with a new client. If you aren’t feeling confident about pricing this specific hair service, take the following factors into consideration!
Pricing your services as an independent stylist can be a challenging and confusing process that leaves many professionals feeling a bit uncertain. Finding a balance between valuing your time appropriately, setting your beauty biz up for financial success, and treating your client fairly is not always easy.
As uncomfortable as it can sometimes be, pricing your services properly is crucial. When it comes to color corrections, there are several factors to consider when setting your pricing. Fret not, though; we are here to help you establish hair color correction prices that make sense for your unique situation!
How to Set Hair Color Correction Prices
If you want to continue operating and growing your independent salon business, value your effort and time appropriately, and keep your clients happy, it’s essential to ensure your corrective hair color pricing is on point.
You can use the following guide to help you price your services fairly, creating a win-win-win scenario for you, your business, and your customers.
Factors That Impact Hair Color Correction Pricing
Because every hairstylist’s situation is unique to them, there are a myriad of factors that could potentially affect your service pricing.
Rather than trying to cover the gamut of deeply individual pricing factors, we want to focus on the core three. These will act as a solid foundation on which you can build your pricing strategy.
Economic and Location Factors
External factors can play a big role in the prices you charge for your services. In fact, your geographic location can have a larger impact on your business than you might think, as the local economy, cost of living, and service demand can all be influenced by where your business is located.
If, for example, you are situated in a city where the cost of living is higher, you can charge more for your services. Not only is this an expected reality of living in a city, but it is also necessary for you to cover your business expenses, including rent. The opposite is also true: your pricing should be lower if you live in an area where the cost of living is more affordable.
Your location can also dictate how popular a particular service is. The more in-demand your hair correction service is, the more premium the price can be. Much of this evaluation relies on understanding your target market, tracking market trends, and determining whether your pricing is competitive for your area.
"The more in-demand your hair correction service is, the more premium the price can be."
Experience and Expertise
While there are legitimate pricing factors that are outside of your control, such as the demand for hair color correction in your area, your experience and expertise matter just as much (if not more). Simply put: the more experience you have providing a certain service, the more you can charge for it.
So, if you have been a hairstylist for several years, built a strong reputation for excellence, and have a bit of name recognition in your field, you can reasonably set your hair color correction price higher than average. Your expertise has value, and it should be reflected in your pricing strategy.
The Exact Treatment Needed
Not all color correction sessions are the same. The state of your client’s hair and the exact service they need will influence the color correction hair service price, meaning that there is some nuance to the art of pricing.
For example, intense color correction or a case that requires multiple sessions will inevitably require more time and effort than a more straightforward client request. When additional time, product, effort, and so on are needed, your pricing should increase to reflect it.
Hair Color Correction Pricing Service Tips
With the primary factors that influence your corrective hair color pricing in mind, we have a couple of bonus tips that you should consider building your pricing strategy around. Equipped with these tips, you’ll be fully prepared to price your services effectively and fairly.
First things first, keep in mind that most color corrections typically cost between $100 and $150 per hour. Depending on the damage to the hair, the exact color that the client wants, how many sessions they will need, and so on, that usually averages out to around $300 to over $900 to complete a correction.
As you consider your color correction hair prices, you need to ensure that you are covering your business expenses. Things like your rent, utilities, products, and more should all be factored into the pricing equation.
Invest in Your Craft
Investing in hairstylist liability insurance is also a must, and you can include this expense in the pricing conversation. Protecting yourself, your beauty biz, and your future with hairstylist liability insurance is a key component of long-term success, so always ensure that you are actively covered!
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Meet Hanna Marcus, the Founder and Head Copy Gal behind Boundless Copy, a one-of-a-kind copywriting agency that specializes in big, bold brand voice and industry-disrupting copy that’s all about resonating with the right audience.
Hanna has proudly teamed up with Elite Beauty Society for several years as their go-to copywriter on all things beauty, small biz marketing, and brand voice development. She’s big on feeling-first writing–her personal soapbox is that the best copy starts with telling a story.
When she’s not writing cheeky, converting copy for clients, she’s mentoring other aspiring copywriters and creating digital copywriting resources designed for service pros and focused on taking the stress out of DIY copywriting.
