Luckily, we have Instagram—a social media platform that allows you to share photos and videos for the world to see—to grow your salon and career.
First, you started by taking a beautiful photo or two of a client’s finished hair and sharing it with someone, in person, at some point. Then, along came Myspace, a fun avenue to sharing what is going on in your life with others.
We’ve moved on from simpler times, now Instagram is one of the most powerful social media tools, hailed for its ability for people to build communities and inspire others. If you are an artist in need of new ideas, you can see what fellow creators are doing. Or perhaps, you just want to be able to share a piece of you and garner a following to grow your salon.
Either way, follow these six tips to allow Instagram to help you grow your salon and do just that.
1. Share Your Work
You probably already have created stunning hairstyles your clients love, but if you don’t have any photos to prove it, there’s no way to show off your talents to future clients.
Instagram allows you to build up an archive of your best work and share it. Your clients can become your followers, and the cycle begins.
Connecting and networking with fellow artist gives you more perspective on how you could change up a particular look or learn new techniques you may never have thought of yourself. Artists who may have more of a following than you may even be willing to put the word out about you or your salon.
Speaking of showing off new techniques, Instagram just increased their video time limit to one, full minute. You can now capture quick, educating videos for those who are short on time.
Before and after videos could be a quick way to show off your artistry and educate your followers on your abilities to leave prospective customers intrigued.
Scheduling videos and posts daily, or even as little as one day per week, will encourage those to look forward to what you have up your sleeve—creating more views and more interested followers, garnering more clients.
3. Become Relatable
Instagram is the perfect tool for stylists because it encourages us to be artistic and share your artistry. You can share your photos and even capture a video to show how a new color flows through your client’s hair or to teach a quick technique your clients can try at home.
Memes are great, but be aware that you do not have a full page of them. Viewers do want to see your work. Be encouraging with quotes here and there but also show off your best hairstyles.
Although you are a professional and have a desire to be taken seriously, Instagram also supports the idea of being human. You can relate to your followers by showing off that amazing foamy latte you got this morning or an inspirational quote to get them through the day. Every relatable photo creates a little whimsy and fun for your followers and reminds them you’re human—just like them.
Talk about ways to grow your Instagram account. Hashtags are the most popular tool for you to use, and they are right at your fingertips… #literally.
Help people to easily find you by adding trending, easy to remember hashtags to the end of each caption. Stay simple with your hashtags, and do not be afraid to use more than a few of them.
When brainstorming hashtags, think about what your client would be searching for in order to find your post. You could even create unique hashtags for announcing discounts or new product launches.
6. Show Appreciation
We all get busy and may forget to tell people thank you, but a simple word of appreciation goes a long way. Take the time to briefly share milestones that you have reached within your career, and thank the clients that got you there.
As you gain clientele and a larger following, it is more and more important to show your appreciation to your clients, co-workers, family, friends, etc. Introduce fun changes and new employees, so you can build a genuine connection with your audience.
Remember if you want to grow as a hairstylist, it is your job to promote yourself or your business. You can use Instagram to not only share your creativity to a vast pool of new, potential clients, but also stay up-to-speed with the hottest, most coveted trends to give you a fashion-forward edge in the industry.
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