KEY TAKEAWAYS: Ever found yourself wondering, "What is a prenatal massage and how can they work into my service menu as an esthetician?" You're not alone. Welcome to the world of Baby Bump Facials. Baby bump facials, which are often included alongside prenatal massages, can work wonders for pregnant clients, offering them valuable relaxation and benefits for their skin health. Adding this service to your beauty biz opens the door for new clientele and may boost your business.
Creating an environment that caters to a diverse clientele and welcomes them with open arms is a goal that many estheticians, massage therapists, and salon owners share.
One demographic that demands particular attention is pregnant clients who turn to you for stress relief, alleviation of physical tension, and pure relaxation.
Prenatal massages and baby bump facials are phenomenal examples of how beauty professionals can provide their pregnant clients with specialized services. By incorporating such services into your beauty biz, you can expand your target market and help people who are desperately searching for comfort during pregnancy. It’s a win-win for everyone!
What is a Prenatal Massage Offer I Can Give My Pregnant Clients?
While they are often done together as part of a comprehensive package that your pregnant clients can enjoy and benefit from, baby bump facials and prenatal massages are distinct services.
Understanding the differences between the two and how they are complementary is key to successfully offering, marketing, and executing both techniques.
Baby bump facials are focused on skincare. They are used to cleanse, soothe, and hydrate the skin of the belly that expands during pregnancy.
The process tends to include cleaning the area, exfoliating the skin, applying a nourishing mask, gently massaging the area, and applying specialized skincare products that are formulated to be safe and effective for use during pregnancy.
Prenatal massages take the entire body into account. They are focused on addressing physical discomfort, such as muscle aches and tension, rather than the skin. In addition to advanced massage techniques, prenatal massage may use aromatherapy and essential oils to enhance the health effects and boost relaxation.
Keep in mind that prenatal massages are different from postnatal massages. The former is performed during pregnancy, while the latter is done after birth.
How to Offer Prenatal Massages and Baby Bump Facials at Your Salon
Whether you are interested in specifically catering to pregnant clients or simply want to add a new wrinkle to your beauty biz, offering prenatal massages and baby bump facials are great ways to appeal to a specific demographic and grow your career.
"The advantages of prenatal massages are well-known, but baby bump facials are a bit of a mystery to those who have not heard of or experienced them. Knowing how to express the benefits of this prenatal treatment is key to marketing your new service and helping your clients understand why they should give it a try."
Before you get too excited and add these new services to your offer list, know that both require special certifications. In order to offer prenatal massage, you must be a licensed massage therapist. Similarly, you need to be a licensed cosmetologist or esthetician to offer baby bump facials.
In some cases, you may need additional certifications to provide prenatal treatments because they are highly regulated. Be sure to research what specialized training is required in your state, pursue the proper education, and expand your knowledge and skillset through courses and training.
Once you have secured the necessary certifications and training, you can offer these prenatal services with confidence. Keep in mind that you should only schedule prenatal massages and baby bump facials on a monthly basis.
The Benefits of Baby Bump Facials with Prenatal Massages
The advantages of prenatal massages are well-known, but baby bump facials are a bit of a mystery to those who have not heard of or experienced them. Knowing how to express the benefits of this prenatal treatment is key to marketing your new service and helping your clients understand why they should give it a try.
Because of the way the skin stretches as the belly expands during pregnancy, stretch marks, dryness, itchiness, and other symptoms are quite common. Baby bump facials address these uncomfortable issues, offering soothing relaxation and long-term skin health benefits.
Thanks to the cleanses, hydrating masks, gentle massages, and use of pregnancy-safe products, your pregnant clients can sit back, relax, and enjoy skin that is properly hydrated, silky smooth, and resilient. It’s possible that maintaining such healthy skin during pregnancy can help reduce stretch marks and other long-term impacts of pregnancy, as well.
Beauty Pro Insurance for Prenatal Massages
Any time you are working with people, especially those in sensitive states like your pregnant clients, you need to take steps to protect them, your business, and your career. In other words, you need to invest in beauty professional liability insurance that covers medical, legal, and other fees should something unfortunate happen.
Look for a comprehensive policy from a reputable provider that includes professional liability and general liability coverage, as well as any additional coverages that may benefit your salon. While you hope you never need to use insurance, the reality is that being a beauty pro is risky business, and having the peace of mind that comes with a solid insurance plan allows you to pursue your passions and aid your clients the very best you can.
To learn more about beauty insurance, the latest beauty trends, and how you can build your success story, be sure to subscribe to Elite Beauty Society and visit our blog.
Meet Hanna Marcus, the Founder and Head Copy Gal behind Boundless Copy, a one-of-a-kind copywriting agency that specializes in big, bold brand voice and industry-disrupting copy that’s all about resonating with the right audience.
Hanna has proudly teamed up with Elite Beauty Society for several years as their go-to copywriter on all things beauty, small biz marketing, and brand voice development. She’s big on feeling-first writing–her personal soapbox is that the best copy starts with telling a story.
When she’s not writing cheeky, converting copy for clients, she’s mentoring other aspiring copywriters and creating digital copywriting resources designed for service pros and focused on taking the stress out of DIY copywriting.
