KEY TAKEAWAYS: Adding body contouring services to your beauty biz creates massive growth potential for your business and career. Finding effective ways to market your new services to your existing clientele is a key factor in seeing that potential become reality.
The rise of body contouring continues to strengthen, as both surgical and non-surgical options grow in popularity. This field of medical procedures, designed to change the appearance of the body through a variety of means, has created a demand that beauty pros can capitalize on.
The problem is, many beauty pros are unsure of how to effectively market their new services to their existing clients. Not only does this lead to clients missing out on the benefits of your new body contouring services, but it also limits the massive growth potential that adding those services to your repertoire creates.
If you recently added body contouring to your service offerings (or are considering doing so), here’s how you can market it to your current clients.
Marketing Body Contouring Services to Your Beauty Clients
Know Your Ideal Client
Before you can market to someone, you need to have an idea of who you’re marketing to. Take some time to think about your ideal client and do a bit of market research. Which of your clients would benefit from body contouring, and which clients might be most interested in trying your new services?
Think about factors like lifestyle and beauty goals. What would make your clients good candidates for body contouring? Reviewing your client notes, consultation forms, and previous interactions can help you answer these questions.
Once you have an ideal client in mind, you can begin to formulate a marketing strategy that appeals specifically to them.
Educate First, Sell Second
If you’ve ever been aggressively advertised to, you know how off-putting it can be. Even if you were mildly interested in the product or service, marketing that comes on too strong can deter you from purchasing.
When it comes to a serious service like body contouring, it is better to inform rather than sell. Educating your clients on the benefits of body contouring, how it works, and why someone might consider it is a much better approach than hard selling.
From bringing up your new service in casual conversation to creating educational materials (both physical and digital) that you can share in your shop or on your social media, finding creative, low-pressure ways to introduce your new service can lead to selling opportunities in the future.
Use Your Existing Platforms
Adding body contouring to your beauty pro service offers does not mean starting from scratch. If you already have a strong digital presence, including on social media, you can leverage your pre-existing platforms to market your new services.
Share educational materials, before and after photos, and client testimonials on social media. Add a booking option to your website and provide essential information on your service menu. Send an email to your subscribers that introduces your new services and provides some key educational information about them.
No matter how you do it, using your existing platforms to make your current clients aware of your new services can be very effective.
Offer Incentives to Loyal Clients
Adding body contouring to your beauty biz will undoubtedly help you attract new clients, but that doesn’t mean you should overlook your current customers. Rewarding your loyal clients by offering them special pricing, exclusive service bundles, referral discounts, and other loyalty perks can truly transform your business.
This approach benefits your clients in a number of ways. It makes them feel appreciated, gives them discounted access to services they might appreciate, and presents them with opportunities to enjoy rewards simply for being fantastic clients.
"When it comes to a serious service like body contouring, it is better to inform rather than sell. Educating your clients on the benefits of body contouring, how it works, and why someone might consider it is a much better approach than hard selling."
It is also advantageous for your business, as it leads to word-of-mouth advertising, promotes client retention, and allows you to build your body contouring portfolio in the early stages.
Build Trust with Testimonials
Feedback and reviews are essential to growing the body contouring side of your beauty biz. Even if you have certifications, clever marketing campaigns, and satisfied clients, it will be difficult to sell a new service if people do not see the evidence of your good work.
Testimonials act as social proof that makes other people more willing to trust you with their beauty and well-being. So, how do you secure those all-important testimonials?
Start by simply asking your happy body contouring clients to leave a review or share a short quote about their experience. You can then use these testimonials as proof of your excellent work. Share them on social media, include them in marketing materials, and post them in your shop.
The early stages of growth are typically the most difficult, and securing even a few positive testimonials can be just the momentum you need.
Stay Consistent
While some beauty pros may experience overnight success after adding body contouring services, the reality is that growing a new aspect of your business takes time. The best thing you can do is stay consistent, continue to refine your marketing, and provide your clients with exceptional experiences and results.
Post regularly, follow up with clients that show interest, and consistently update your marketing and educational materials. Consistency builds trust, demonstrates a commitment to your craft, and presents your clients with frequent opportunities to engage with your content and potentially book your body contouring services.
Building your body contouring services should include marketing to your current clients. With the tips discussed here, you will be well on your way to not only educating your clients but also to converting sales. While you’re at it, don’t forget to invest in body contouring insurance to protect you and your business as you grow!
To learn more about body contouring services and other aspects of the beauty industry, be sure to subscribe to Elite Beauty Society. We also encourage you to check out the tips, tricks, and insights on our blog.
Meet Hanna Marcus, the Founder and Head Copy Gal behind Boundless Copy, a one-of-a-kind copywriting agency that specializes in big, bold brand voice and industry-disrupting copy that’s all about resonating with the right audience.
Hanna has proudly teamed up with Elite Beauty Society for several years as their go-to copywriter on all things beauty, small biz marketing, and brand voice development. She’s big on feeling-first writing–her personal soapbox is that the best copy starts with telling a story.
When she’s not writing cheeky, converting copy for clients, she’s mentoring other aspiring copywriters and creating digital copywriting resources designed for service pros and focused on taking the stress out of DIY copywriting.
