KEY TAKEAWAYS: On the hunt for the hottest summer beauty trends for your clients? Hunt no further – we're talking hair, nails, makeup, and more in this must-read, must-try list of seasonal summer trends.
The sun is shining, school is out, and the world is full of bright, shiny possibilities and a carefree feeling that only one season can bring–yep, it’s summertime, beauty pros.
And that means you'd better get ready for a slew of clients requesting the hottest summertime looks. So, let us ask you a super important summer question–do you know what’s hot?
If you’re ready to help your clients look hot with the coolest trends, you’ve come to the right place.
Meet the must-read summer lookbook you’ve been waiting for.
Our suggestion? Read through this list, take notes, and start practicing–because these summer looks are about to be hot on your radar this season.
The Must-Try Summer Beauty Trends of the Season: Hair Edition
All About Airy Layers
Light, bright, and totally lowkey, a look with airy layers is a must-try this summer for your fave clients.
If you’ve got a client who wants a hot, summer look without going over the top, this wispy look is a solid option to bring a little heat (without going too crazy).
What do we love about the airy layer look? It screams ‘90s vibes without going so far down the trend trail. That means it’s a subtle, summer look that whispers retro vibes without giving it a full-throated shout.
Ready-to-Wear Hair
This summer, we’re all about low-key, relaxed, and ever-so-effortless–that’s why ready-to-wear texture is so hot right now. Let’s be real, your clients might want to look hot, but they probably don’t want to spend their entire summer styling the perfect look.
That’s where a ready-to-wear texture comes into play. Introduce your clients to low-maintenance, minimal-effort styles that frame the face, offer plenty of lived-in layers, and never take more than five minutes to perfect.
Bobs? They Are So Back
Sharp, polished bobs and softer, lived-in versions are dominating this season. From sleek chin-length cuts to airy French-inspired shapes, bobs are becoming the go-to for clients who want something elevated but still wearable and low-maintenance.
The “New” French Twist & Elevated Updos
Classic updos are getting a modern refresh. Think sculpted French twists, glossy chignons, knotted buns, and intentionally effortless updos that feel chic rather than overly formal. The new version is cleaner, softer, and more fashion-forward than the traditional French twist.
Short Baby Shags
Soft, short, and sweet–the baby shag is a must for clients who want a fun summer look that’s edgy, epic, and all kinds of excellent.
Make this shaggy and fun, or opt for a subtle, lived-in style with layers plenty for a gentler look. What do we love about the baby shag?
It’s got all the fun of a full-length shag without the extra length–to us, that makes it the perfect lil summer cut that will subtly grow into the mid-length shag of your dreams just in time for autumn.
Yep, it’s the cut that keeps on giving.
The Must-Try Summer Beauty Trends of the Season: Nail Edition
Berry-Inspired Nails
Rich berry tones, juicy reds, blackberry shades, and fruit-inspired manicures are taking over this season. These playful shades feel vibrant and summery while still looking elevated and wearable.
Garden Party Nails
Garden-party-inspired nails are having a huge moment, featuring florals, gingham, plaid prints, delicate frills, picnic-inspired details, and soft cottagecore aesthetics. Think fresh florals, vintage-inspired patterns, and whimsical detailing perfect for spring and summer events.
Pops of Color & Florals
Bright accents, colorful French tips, tiny floral details, and playful mixed-color manicures are bringing fun energy back into nail designs this season. Bold yet wearable pops of color are replacing ultra-neutral manicures.
Almond-Shaped Nails
Almond shapes continue dominating because they create a soft, elegant silhouette that works with both minimalist nail looks and more detailed art styles. They’re flattering, versatile, and especially popular paired with floral and garden-inspired designs.
The Must-Try Summer Beauty Trends of the Season: Nail Edition
Bold Lips
Bright berries, rich reds, glossy finishes, and blurred lip stains are becoming the standout focal point in summer makeup looks. Clients are embracing lips that feel playful, fresh, and confident.
Makeup Minimalism
No-makeup makeup looks are back–just in time for an epic summer! Soft glam and minimal makeup are still trending, with lightweight complexion products, natural skin finishes, subtle bronzing, and barely-there makeup remaining popular for everyday summer wear.
Sunkissed Fake Freckles
The lack of natural freckles doesn’t mean your freckle look is unattainable.F aux freckles are continuing their reign as one of the easiest ways to create that effortless, sun-kissed summer look. Paired with glowy skin and minimal makeup, they help add warmth and a naturally lived-in finish.
So, tell us the truth–how many of these looks are you about to run out and try right now? If the answer is all of them, we’re not mad.
Remember, new looks and services all have one thing in common – you need to be protected with the right cosmetology liability insurance!
Meet Hanna Marcus, the Founder and Head Copy Gal behind Boundless Copy, a one-of-a-kind copywriting agency that specializes in big, bold brand voice and industry-disrupting copy that’s all about resonating with the right audience.
Hanna has proudly teamed up with Elite Beauty Society for several years as their go-to copywriter on all things beauty, small biz marketing, and brand voice development. She’s big on feeling-first writing–her personal soapbox is that the best copy starts with telling a story.
When she’s not writing cheeky, converting copy for clients, she’s mentoring other aspiring copywriters and creating digital copywriting resources designed for service pros and focused on taking the stress out of DIY copywriting.
