EBS Presents:
The Business of Beauty
Webinar Series
Coming Soon
Find a sneak peak of our beauty pro-packed schedule and what you'll learn from our beauty bosses!
THE SECRETS TO NAIL SALON DISINFECTION
With CJ Murray | Licensed Nail Technician, Educator, & Owner of Centre for Beauty Salon Supply
From September 24th, 2025
Salon owners, nail techs, estheticians, and cosmetologists, this one is for you! Discover the tools and knowledge you need to offer expert nail care services, so you can elevate your salon standards.
In this webinar, we build on the basics to cover:
- What is disinfection, and how is it different from cleaning?
- Best practices for disinfecting and how it applies to your salon procedures
- The importance of proper practices for infection prevention
Play It Back
Check out some previous webinars from our guest hosts
Sanitation & Safety Essentials for Nail Pros
With CJ Murray | Licensed Nail Technician, Educator, & Owner of Centre for Beauty Salon Supply
From June 24th, 2025
Interested in enhancing your salon services? CJ shared key insights to understanding proper infection prevention as it relates to our beauty industry.
During this webinar, we covered the basics and best practices related to:
- Bacteria
- Cleaning
- Disinfection
- Sterilization
- Salon Protocol
Grow Your Retail and Customer Loyalty
With Scott Moon | CEO of Salon S.O.S.
From May 22nd, 2025
Frustrated with retail sales? Ever feel like you can’t compete with the big box stores and Amazon? Tired of customers taking a picture of the product so they can buy it somewhere else? Strong retail sales are a fundamental to salon profitability.
During this webinar, Scott shared:
- 4 consumer purchase decision factors and how to capitalize on them
- Proven strategies and ideas to use the power of digital to grow sales
- How to engage customers and run an effective loyalty program to grow your sales
The Power of Specialization: Finding Your Sweet Spot
in Esthetics
With Ebony Overstreet | Educator, Mentor, & Owner of Bella Vida Day Spa
From February 27th, 2025
Starting or growing your esthetician business? The key to long-term success is building a strong foundation and finding your niche.
During this webinar, Ebony will dive into the key steps of finding your esthetics niche & growing your beauty biz, such as:
- Licensing & Skills: What you need to legally and confidently provide niche services
- Service Selection: How to balance top-requested vs. top-selling services to maximize profits
- Finding & Marketing Your Niche: What sets you apart and makes clients choose you using the right strategies
- And so much more!
The Ultimate 2025 Strategy: Customer Acquisition,
Retention, & Satisfaction
for Barbers & Beauty Pros
With Ivan "The Clipper Guy" Zoot | Speaker - Author - Trainer
From October 29th, 2024
Join us and industry force, Ivan Zoot for THE webinar you need to watch to have your most profitable quarter ever and set the stage for your best 2025!
That’s why we’re SO excited to have speaker /author/trainer, Ivan Zoot, as our guest host!
In this webinar, Ivan will show you how to:
- Maximize every quarter to boost your sales and revenue.
- Acquire new clients and expand your client base
- Retain clients and keep them coming back
- Deliver outstanding client experiences to ensure satisfaction and loyalty
- Implement tips that will help you set the stage for a great start to 2025.
Noisy Silence: Is Your Client A Victim Of Domestic Violence?
With Advocate & Activist Sheryl Kurland of Find Your Fabulosity
From September 24th, 2024
In recognition Domestic Violence Awareness Month, we'd like to present a very special webinar where you will learn what you as a beauty and/or barber professional can do to help victims of domestic violence.
During this webinar designed for beauty and barber pros who want to better understand domestic violence and how they can support their clients that have and/or are currently experiencing it, Sheryl will:
- Dive into what "Noisy Silence" means and discuss the subtle signs your clients might reveal during appointments without even realizing it
- Discuss the six different categories of domestic violence and how your close relationships with clients put you in a unique position to spot these signs
- Cover what you can do to help, what you should avoid, and provide you with resources to guide your clients toward the support they need
- Answer common questions beauty and barbering pros have about handling these delicate situations, so you’ll feel more confident knowing how to navigate them
Unlock The Power Of Artificial Intelligence For Your Salon
With Marketing Maestro & Guest Host Scott Moon of Salon S.O.S
From August 15th, 2024
Curious about Artificial Intelligence? Scared of what it might do to our world? The best thing we can all do is inform ourselves. Come learn about how Artificial Intelligence is currently impacting our industry and discover some tools that you can be using today to help save time and be more efficient in your work!
In this webinar, Scott will help you learn how AI can be used for:
- Consults & color formulation
- Social media, emails, newsletters and other important marketing uses
- Creating any image you want simply by describing what you want to see
- Solving business challenges like HR, inventory, guest + staff policies, legal questions, plumbing and so much more!
Meet Some of Our Beauty Bosses
Get to know a little bit more about our fabulous webinar guest hosts below!
Ebony Overstreet of Bella Vida Day Spa & Salon
Meet Ebony Overstreet, the powerhouse behind Atlanta's thriving beauty scene!
Originally from Greenville, SC, Ebony's journey in the beauty industry began in 2015, where she quickly made waves with her exceptional skills and unparalleled passion.
Starting as "Eyelash Ebony," she honed her craft as a lash tech, dreaming of something bigger. It wasn't until she immersed herself in the vibrant atmosphere of Conceited Inc. in Atlanta that she realized her potential for greatness.
Fueled by ambition and a desire to carve her path, Ebony took a bold leap in 2017 by securing her first Salon Suite. It was a small space, but it was hers – a canvas for her entrepreneurial spirit to flourish.
But Ebony's journey didn't stop there. Fueled by the hunger for more, she embarked on a quest for knowledge, earning her esthetician's license. With new expertise and a drive to redefine success, she founded Bella Vida Day Spa & Salon.
Bella Vida isn't just a business; it's Ebony's heart and soul poured into a sanctuary for beauty enthusiasts and professionals alike. As a mentor, Ebony shares her wisdom, guiding others to unlock their potential and thrive in the world of entrepreneurship.
Webinars
May 2nd, 2024
The Basics of Building an Esthetician Business
with Esthetician Extraordinaire, Ebony Overstreet of Bella Vida Day Spa & Salon
In this webinar, you will learn the crucial steps for setting up a successful esthetician biz and cover everything from education to securing licensing and insurance to creating a killer business plan to nailing your brand.
During this hour Ebony Overstreet, the dynamic esthetician force shaping Atlanta's beauty landscape and founder of Bella Vida Day Spa & Salon, will also speak about the importance of client happiness and staying ahead in continuing education to keep you on top of your beauty game!
Hanna Marcus of Copywriting Studio, Boundless Copy
Hanna Marcus is the Founder and Head Copy Gal behind the copywriting studio Boundless Copy.
Over the past 8 years, she's worked with 400+ clients of all sizes (like EBS, Adobe, Amazon, & more) to refine and refresh their brand voices to help them speak directly to their dream audience.
Big on feeling-first writing, her personal soapbox is that the best brand copy starts with telling a story.
When not writing cheeky, converting content for clients, she mentors other aspiring copywriters and creates copywriting resources for service pros that take the stress out of DIY copywriting.
Webinars
June 18th, 2024
Finding Your Dream Clients with Your Brand Voice
With Hanna Marcus of Copywriting Studio, Boundless Copy
Throughout this webinar, Hanna will dive into the basics of understanding and refining your beauty biz's voice, and share how YOUR unique voice can help you reach the clients of your dreams! If you've ever sat down to write words for your website, your emails, or even your Instagram captions and drawn a total blank thinking, "how the heck do I write this?" – this class is for you!
Think of this as Brand Voice 101. We'll cover questions like: What IS brand voice? What does mine sound like? Why does brand voice matter for converting clients? + SO MUCH MORE!
Malika Brown of National Beauty & Barber Tax Services
Malika Brown has been slaying in the industry since 2009 as a licensed Cosmetologist, and a Certified Tax Specialist since 2011.
She started Glam2Go Beauty LLC, a mobile hairstyling service, and later opened Studio Be Glam Salon then The Hair Growth Coach, a brand focused on women’s hair growth education.
In 2020, she launched the National Beauty and Barber Tax Service (NBBTS) to help beauty pros manage their finances.
Serving beauty professionals nationwide, Malika is all about giving beauty and barber pros the financial skills they need to succeed!
Webinars
July 11th, 2024
Top Tax FAQs For Beauty & Barber Professionals
With Beauty Tax Pro Malika Brown of National Beauty & Barber Tax Services
During this webinar, Malika will cover all the top beauty and barber tax FAQs that you need to know NOW. From understanding the basics of income and bookkeeping to learning why it's SO critical to separate personal and business finances to budget creation and practical tips on optimizing financial security, we'll have you covered!
PLUS, Malika will also be sharing tips on how to keep thorough records and get way ahead of prepping for tax season so you can avoid the last-minute scramble.
Never Stop Growing
Elite Beauty Society believes that education doesn't simply stop after graduation. We aim to be the #1 all-inclusive resource for the professional growth of beauty industry bosses!
Masters Can Still Be Students
We at EBS believe that education is the key to success in the beauty industry. That's why we're committed to providing opportunities for continuous learning and growth by helping you stay up-to-date with the latest trends, techniques, and regulations.
Investing in education is truly investing in your future self.
Don't Just Survive. It's Time to Thrive.
We're all about giving our members the chance to keep learning and growing through our professional in-house expert advice, amazing partners, copious free business resources, fully-stocked member benefit package, CE credit opportunities, and so much more.
When you sign up with Elite Beauty Society, you're not just getting insurance—you're getting exclusive, white-glove access to a community and a company that's focused on helping you thrive in your beauty career.
Elite Highlights
While you may not have through about it before, professional liability insurance is an investment every beauty professional should make for the sake of both them and their beauty business.
Elite Beauty Society is proud to say that we have covered over 200,000+ beauty professionals all across the United States - providing them with business resources, toolkits, professional beauty liability insurance, continuing education opportunities, industry trends, expert insights, and professional advocacy. With almost 10+ years of experience under our belts in the beauty and wellness industry, EBS members are very well protected and the most benefitted beauty pros in the game!
Elite Beauty Society Professional Policy for Cosmetologists
50% Off Your First 2 Months of GlossGenius' Gold Plan
The #1 scheduling software for beauty pros
FREE Professional Website
Promote your beauty business with this completely customizable perk!
FREE & Discounted Industry Association Memberships
PBA, AEO, and More
Insurance Marketplace
Receive discounted rates to ACA Health Insurance with Dental/ Vision Plans
See What Everyone is Talking About
Elite Beauty Society is proud to have 5- star, excellent-rated customer reviews. We are dedicated to bettering our insurance and membership to meet the needs of all estheticians.
It’s nice to know you can have one company for tons of resources and support. I’m so happy and pleased with this company! I would recommend them to anyone!
Cynthia
EBS Customer
Everything I was looking for was covered by Elite Beauty Society. I liked the fact that it offers coverage for services I hope to add in the future. The site was fairly simple to navigate. I recommend if you're looking for straightforward, easy-to-understand information.
Tonia
EBS Customer
Share Your Insights
Is there a specific webinar topic that you would like to:
- Learn more about?
- Elaborate on?
- Or even share with our audience in your own?
Then just fill out the contact form on the right and a member of our Elite Beauty team will be in-touch!