KEY TAKEAWAYS: You can increase salon revenue by adding services, but it is important to choose the right services. Adding desirable, marketable services is more important than simply increasing the number of options available to your clients.
The world of beauty is full of rewarding career opportunities, but it is also highly competitive. Sometimes, carving out space for your dream beauty biz is easier said than done, leaving many aspiring beauty pros unsure of how to grow beyond just making ends meet.
If you want to increase salon revenue but aren’t quite sure how, adding new services to your business could give you the boost you need. Keep in mind that not all beauty services have the same earning potential, however, and selecting the right additional services is more important than simply adding options.
Read on to learn how to increase revenue for a spa or salon by adding the right services for your business and target market.
Adding Services to Increase Salon Revenue
Whether you’re struggling to get by or just want to boost your earning potential, the following additions to your beauty biz could be exactly what you need. Before you choose to change your current business model, however, it is important to consider a few key factors that could determine the success you experience going forward.
What to Consider Before Adding Beauty Services to Your Salon
Changing your service offerings as a beauty pro is not always as simple as choosing new services and adding them to a list. There are considerations to be aware of that could influence how realistic adding a service might be, as well as how much potential profit it can generate.
Of the primary considerations you should have in mind before committing to a new beauty service, the following factors stand out as essential.
- Does the service require a new certification or license? If so, you must consider the time and money required to secure those new credentials.
- What expenses are associated with the new service? Do you need to invest in additional equipment, space, or education? Do those costs outweigh the potential boost to your salon’s revenue?
- Do your current or prospective clients want this service? Is there a local demand for it? Consider the desirability, marketability, and earning potential of a service before investing in it.
- Do you have time to perform the new service yourself, or will you need to hire another professional to cover that addition to your business?
Taking the time to fairly evaluate your beauty biz, potential services you could add, and the fiscal factors associated with changing your business model can prepare you for success while limiting risk. It is a vital precursor to any service addition.
The Top Services to Increase Revenue for a Spa
One of the benefits of being a beauty pro is that you can pursue a dream that aligns with your interests and talents.
However, some beauty services have more earning potential than others, so if increasing your salon’s revenue is your top priority, you should consider the following services.
Retail Beauty Shop
Selling beauty products is a phenomenal way to increase revenue for a number of reasons. Not only do your clients view you as an expert on the matter, but you already have ample experience with a large spectrum of beauty products that you use every day.
The potential of this additional revenue source is also boundless. From brand partnerships and white labeling to establishing an online beauty store, you could see tremendous financial gains from a retail beauty shop.
Permanent Jewelry
As a popular service that is still growing, offering permanent jewelry at your salon is a great way to capitalize on a trend. In essence, this service involves you welding custom jewelry for a client, creating a “permanent” version of anything from bracelets to necklaces. It’s simple, popular, and requires very little training, making it a great addition to your salon.
Brow & Lash Treatments
Brow and Lash Treatments: These semi-permanent enhancements are in high demand, making them extremely profitable when done well and marketed effectively. With the right level of expertise, these services can generate significant revenue on a recurring basis, as clients will need maintenance on a regular basis.
Makeup Application
Whether you offer makeup application services for special events or venture into educational territory, this sector of beauty services can increase salon revenue in a serious way. Better still, you can often offer this service outside of regular salon hours, making it a great side hustle for beauty pros trying to generate extra income.
"You can often offer this service outside of regular salon hours, making it a great side hustle for beauty pros trying to generate extra income."
Head Spa Treatments
This therapeutic scalp service can be added to a normal client session, acting as a fantastic opportunity to upsell and create earning potential. While relatively simple to perform and reasonably priced, it only takes a few clients a week to see a significant boost in your overall revenue.
Taking your beauty business to the next level doesn’t have to be a far-off dream. By adding select services, you can increase salon revenue in real, meaningful ways. Before you know it, you’ll go from surviving to thriving!
Don't Forget About The Insurance
While you're researching new treatments to add to your service menu, don't forget the importance of liability insurance. This kind of coverage protects your beauty career in case your new service goes wrong unexpectedly. Think: you add brow services to your menu and while you're waxing a client's brows, they experience a burn because the wax was too hot. Even for experience beauty pros, this is more common than you might think! Professional liability insurance makes sure you're covered when that injured client files a claim against you.
Plus, one policy with Elite Beauty Society includes 500+ beauty and wellness services at no extra cost, so you can add new services to increase your salon revenue and maintain the same liability coverage.
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To learn more about the latest beauty industry trends, as well as how you can grow your beauty biz, be sure to subscribe to Elite Beauty Society and visit our blog.
Meet Hanna Marcus, the Founder and Head Copy Gal behind Boundless Copy, a one-of-a-kind copywriting agency that specializes in big, bold brand voice and industry-disrupting copy that’s all about resonating with the right audience.
Hanna has proudly teamed up with Elite Beauty Society for several years as their go-to copywriter on all things beauty, small biz marketing, and brand voice development. She’s big on feeling-first writing–her personal soapbox is that the best copy starts with telling a story.
When she’s not writing cheeky, converting copy for clients, she’s mentoring other aspiring copywriters and creating digital copywriting resources designed for service pros and focused on taking the stress out of DIY copywriting.
