KEY TAKEAWAYS: Ever wondered how to use AI for marketing? In this fast-paced webinar from Matthew Landis, you'll learn how to use AI to attract more of the right clients and turn online interest into real booked appointments.
Why Bother with AI for Marketing?
According to Matthew in this webinar, one of the biggest changes in the beauty industry was social media – a shift that happened around 15 years ago. One thing that hasn't changed? The need and desire for human attention, touch, and care that only beauty pros can give.
It's the marketing tools that have seen the biggest changes in his time – and over the course of several decades, Matthew has noticed that the beauty pro business owners who lean into tech (especially AI) are able to:
- Grow their businesses faster
- Market their business smarter
- Waste less time on marketing
He makes it very clear in his webinar what AI is and what AI is not. According to Matthew, AI is:
- A clever drafting tool
- A thinking and brainstorming partner to get through marketing ruts
- A planning and scheduling assistant
AI isn't everything, though. He makes it very clear that AI is not:
- A personality placeholder
- A replacement for you (the human of the business)
- A substitute for a client relationship
Matthew shares a few recommendations for AI tools, too, including ChatGPT, Google Gemini, Claude, Canva Magic Write, and Perplexity.
In This Webinar: How to Use AI For Marketing
In this webinar, host Matthew Landis, the Director of Education at IMAGE Studios, talks beauty pros like you through the numerous ways that leaning into the AI age can help you ease your marketing burden while helping you create content, engagement, and buzz that gets clients into your seats.
How exactly does AI marketing do that?
Matthew talks through a few key ways that beauty pros can start implementing AI into their media and digital marketing routines:
- Create better social media posts
- Improve your Google presence
- Write client-attracting captions & promotions
- Generate marketing ideas that bring in new business
Matthew advises throughout the webinar on how to use AI correctly, discusses where most beauty pros go wrong with AI use, and even shares specific prompts beauty pros can try (and how to improve them along the way) to create content that makes the ultimate impact.
For example, he shares prompts like:
- Treating AI as a Business Assistant: "You are my calm, professional business assistant. I am an independent salon suite professional (insert your specialty here). I value clarity, warmth, and boundaries. Help me write, plan, and respond in a way that sounds like me. Ask clarifying questions when needed."
- Using AI for Marketing's What + How: "Write an Instagram caption about {topic}. My tone is friendly, confident, and human. Avoid hype and buzzwords. Keep it under 120 words. Rewrite if it sounds generic."
In the webinar, he shares even more prompts that can help you lean on AI in the right ways to improve your marketing, content, and communication.
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Matthew Landis is the Director of Education at IMAGE Studios, where he teaches and develops programs that support independent beauty and wellness professionals.
He is the creator of IMAGE Pro Academy, the company’s education platform focused on practical business skills such as marketing, pricing, client growth, and financial confidence. Matthew also hosts The VIP Suite at IMAGE Studios podcast.
