KEY TAKEAWAYS: Microchanneling is a highly effective cosmetic procedure that can dramatically improve the appearance and health of skin. As a useful and marketable service, microchanneling should be on every esthetician’s radar as a potential addition to their business.
For estheticians who are always searching for the latest and greatest products and techniques to help their clients, there is never a dull moment.
Whether you’re attending industry events or are always willing to try a new skincare product, staying up to date keeps your career exciting and your clients happy.
Microchanneling is an exciting procedure that estheticians can incorporate into their workflow and service offerings, giving your business a boost and your clients an effective new service to enjoy.
If you are thinking of adding microchanneling to your beauty biz or are simply interested in staying in the know, you have come to the right place.
What is Procell Microchanneling?
At its core, Procell microchanneling is a technique used to rejuvenate the skin. It does this by boosting the natural production of collagen and elastin, both of which can work wonders for the skin’s appearance and health.
Much like microneedling, microchanneling accomplishes this by using a specialized tool to stimulate the body’s natural response.
Instead of tiny pinpricks, however, microchanneling uses a stamping device that creates vertical channels in the skin.
Not only does this process encourage the body to trigger its natural healing response, but it also allows skincare products to penetrate deeper and have a more intense impact.
Despite sounding extremely involved, Procell microchanneling is actually minimally invasive and requires very little recovery time.
The Big Benefits of Microchanneling
With a basic understanding of how microchanneling works in mind, it’s time to move on to the exciting part: what microchanneling can do for your clients. Spoiler alert: it’s a lot!
- Safe and effective. While some skincare treatments must be tailored to specific skin types or require special considerations, Procell microchanneling can be used on any skin tone. It is even safe for sensitive skin.
- Anti-aging effects. Thanks to the boost in collagen and elastin caused by microchanneling, skin can rejuvenate and look far younger. Expect a distinct reduction in fine lines and wrinkles.
- Minimally invasive with a short recovery time. Most Procell microchanneling sessions last between 30 and 60 minutes, allowing you to service multiple clients in a day. The most common symptom during recovery is redness, which usually subsides within a day or two.
- Increases the effectiveness of skin products. Because microchanneling penetrates the skin to create vertical channels, it allows skincare products and serums to absorb better into the skin, thereby improving their effectiveness.
- Improved appearance. For those with acne scars, sun damage, or dark spots, microchanneling can help even skin tones and improve their appearance.
- Hair rejuvenation. Because microchanneling stimulates hair follicles, it can be an effective way to treat hair loss and thinning.
Pricing Guidance: How Much is Microchanneling?
If you plan to offer microchanneling as a service, you must be prepared to price it appropriately and market it accordingly.
As such, you should consider your specific market factors when pricing your microchanneling services, including your target audience, local competition, your reputation, and so on.
As you do your market research to determine the proper pricing for your services, there are some general pricing considerations that you should keep in mind.
A typical session can range from $250 to $500, depending on the bodily location of treatment, your experience, and a variety of other factors.
If you are able to package your microchanneling services to include multiple sessions, treatment areas, services (such as LED therapy or certain skincare products), or intents (hair restoration, for example), you may be able to secure more income while providing your clients with a small discount.
"If you are able to package your microchanneling services to include multiple sessions, treatment areas, services, or intents, you may be able to secure more income while providing your clients with a small discount."
Remember that you will have the upfront cost of the Procell microchanneling device, so you are making an investment in the equipment and your business when you choose to offer this service. However, with the right pricing and a bit of patience, your investment will pay significant dividends.
How Estheticians Can Successfully Offer Microchanneling
Before you run off to buy your own Procell microchanneling device and update the service page on your website, it is important to do your due diligence into what training or certification you might need.
The first step is to check with your state to determine if there are any regulations with which to comply. Many states have different licensing requirements, and it is best to be aware of these ahead of time.
Next, you should complete training that is specific to the Procell microchanneling device and the service you plan to offer. You must be well-versed in its operation and techniques to safely offer such services to your clients and maximize the effectiveness of the treatment.
With these important milestones achieved, you can invest in the proper equipment, accessories, and sanitation supplies, then market your new services to your heart’s content. You should also be sure to invest in microchanneling liability insurance to protect your business and career as you offer exciting new treatments.
To learn more about what it takes to be a successful esthetician, be sure to subscribe to Elite Beauty Society. You can also check out our blog, where we keep you updated on all the latest happenings in the world of beauty.
