KEY TAKEAWAYS: Branding is more than just your logo, visuals, and studio aesthetic–it includes key elements like your unique brand voice! In this blog, Brand Voice Pro Hanna Marcus from Boundless Copy shares insight from her latest webinar to help beauty pros understand & discover their brand voices. 

As a beauty pro, your goal is always to get more of your dream clients in your chair. 

Whether you're connecting with them on Instagram, in-person, from a Google search, or in some happenstance situation, the ultimate goal is to find a dreamy client that fits your vision of perfect fit and make sure they click with you (so they can come back time and time again). 

But if you've been in this industry–for a moment or forever–you know that finding those dream clients isn't always easy. It takes hard work, persistence, a little luck, and a whole lot of thought about your branding.

A piece of that branding that some beauty pros breeze past? Brand voice. 

Whether you know it or not, your brand's voice is the key to finding your dream clients, hitting them in the feels, and connecting with them in meaningful ways. In other words, the more you lean into your unique voice, the more your dream people will come running. 

Not sure how this works–or even what brand voice is in the first place? 

Copywriter and brand voice pro Hanna Marcus from Boundless Copy is here to share her insight from a recent webinar with Elite Beauty Society about brand voice. 

In this blog, we'll talk about what brand voice is, how beauty pros can discover theirs, and what it can do to help you find your dream people. 

Branding 101: Unlocking Your Brand Voice 

To get things started, let's talk a Brand Voice 101 approach–we'll dive into the fundamentals of brand voice to ensure you've got the definition and concept on lock before we explore how to use it to your benefit.  

Understanding Beauty Brand Voice Basics 

What is Brand Voice, Anyway?

Professionals out there will all explain Brand Voice differently, but here's the Boundless Copy definition:

"Brand voice is the consistent & curated personality, vibe, & attitude your brand takes on when presenting itself to the world. It’s the perfect lil fusion of who you are and who your dream audience wants you to be." 

Your brand's voice is how your business communicates with the world around you. It's the spoken and written word we put into the universe to say, "Hey, this is who I am!" 

"Brand voice is the consistent & curated personality, vibe, & attitude your brand takes on when presenting itself to the world."

Brand voice includes elements like:

• Your brand's personality, attitude, or vibe

• What sets you apart from the pack

• How you put your brand out there 

• How you speak to your audience

• How your dream clients feel when they interact with you 

Brand voice is simple in concept but can feel tough to execute sometimes. 

We can all chat it up with clients in our chair–we lean into our personality & what we know about every client. 

Transferring that to the words to an IG caption, an email to our list, or a bio about us can be tougher than you might think. 

Why Do Beauty Pros Need to Care About Brand Voice?

You're probably wondering, "Why does my voice matter? I'm a talented beauty pro, and my work speaks for itself!" 

No doubt, that's 100% true–your work is the thing that's going to keep your clients coming back for more. Your voice–a key piece of branding–is what's going to attract them to you in the first place and inspire them to take action. 

Like it or not, we live in a digital world–the vibe, personality, and energy you bring to the conversation needs to stand out. Otherwise, it's easy to get lost in the sea of other beauty pros' voices.

How Can Brand Voice Attract Your Dream Clients?

Clarifying your brand voice, figuring out what sets you apart, and understanding what makes your voice special can help you fling open the curtains and show your dream clients who you are and why they should choose you. 

Your brand voice is how you present yourself to the world. That means your dream clients are going to be the ones who hear you, like you, trust you, and want to work with you based on who you already are and what you can do for them.

Your brand voice is how you communicate to your dream people that you're likable, trustworthy, and a great fit for their needs. 

Here are a few key ways clarifying your brand voice can help you as a beauty pro:

• Makes you memorable & recognizable across your platforms: if you're consistently sticking out across multiple platforms multiple times, that voice is going to resonate with your dream people. Exposure for conversion is a must! 

• Keeps you top of mind when it’s time to book & buy: The next time someone says "hey, I think I need my lashes done" or "My extensions are a mess!"–your recognizable and vibrant voice could pop into their head. 

• Reach the right people in the right way (your dream client): Think about your brand voice as the neon welcome sign across a busy highway. Your voice should be the clear, shining signal to your dream people that you're there for them–no matter how much noise and chaos is happening in the middle of the interstate. They can see you clearly and know how to come running. 

• Inspires them to relate, connect, & trust enough to inspire action (book!): If they connect with your voice and think, "Hey! I found my person!" they're way more likely to trust you and book with you.

• Gives you the competitive edge–it’s what sets you apart from the other pros: Brand voice gives your people the green light because you're daring to stand out. You're not going to get lost among the competition of IG or TikToks because they'll hear your unique voice and think, "There they are–that's my person." 

Think about it this way–you put a ton of work into the visual identity of your brand, right? Why wouldn't you put the same amount of work in your brand's voice?

The clearer your voice is, the louder your people can hear it (so they can come running).