Top Ways to Promote Balayage During National Balayage Week
Stylists, colorists, and cosmetologists alike–we’ve got good news for you (like, really good news). The celebratory week that honors one of your all-time fave, go-to techniques for epic hair painting is here! It’s big, it’s bold, and it’s beautiful. You know what that means, right?
Yep, beauty pros, we’re talkin’ about balayage– the week of August 16th is National Balayage Week! This celebratory week is dedicated to dishing out all our love for the hair painting technique we simply can’t get enough of. At EBS, we’re big on Balayage–so big we wrote a whole eBook about it. So you can bet we’re going to be on board to help you celebrate!
If you’re a no.1 fan of this free-hand hair painting technique, we’ve got a feeling you’ll take any excuse to celebrate a go-to technique like balayage. Whether you’re brand new to the art of balayage or you’ve been doing it for years, there’s no time like Balayage Week to celebrate and express your appreciation for this epic technique.
And, of course, it’s the perfect excuse to share your love of Balayage with your clients. Fire up your marketing engines, beauty pros–we’re about to walk you through the best tactics for promoting balayage during National Balayage Week.
5 Ways to Promote Balayage During National Balayge Week
Celebrate Big Time in the Salon
Yep, throw a party! No, we’re not kidding. If you really want to play up this balayage thing, go for it and throw a pop-up party for your staff and your clients.
We’re thinking happy hour, appetizers, a little balayage history and context, and maybe even a special, party-exclusive discount for those who book balayage appointments while at your celebration.
Discounts & Deals, Please
In honor of balayage, give your clients a little celebratory discount! Use your new favorite week to entice clients to either freshen up their balayage look or try it for the first time ever. Want to make it super interesting?
Offer a special discount for those clients who’ve been tossing around the idea of getting a balayage for the first time and throw in a product that will help them keep their balayage look on lock. If you’re not interested in offering a discount on the balayage service, there are still a few fun ways to unlock the deals and discounts method of marketing, like:
- A FREE gift for every client who books a balayage during National Balayage Week
- Discounted products to help clients make their balayage looks last
- Double the stamps/punches on their loyalty card for booking during Balayage Week
- Discount on services for customers who refer new balayage customers to you
- Buy one balayage during National Balayage Week and get your next for a % off
The way you wheel and deal is up to you! Just provide a little incentive to get people fired up for your fave hair painting technique.
Amp it Up on Social Media
Really want to put balayage on your customers’ brains? Let it take over your social media feeds for the week.
Provide some killer before and after balayage looks, mix in some balayage history to give people an idea of where it came from, and sprinkle in plenty of balayage education so newbies can dive into the balayage fun.
And, of course, direct your customers to your salon to celebrate in style (with a fresh balayage, duh)!
Practice, Practice, Practice
Not loving the balayage technique just yet? You might just need a little extra practice to get the hang of it all. We can’t think of a better time to hone your skills in the art of balayage than during balayage week!
Dedicate yourself to a full week of balayage practice in honor of the celebration. Really want to take your practice up a notch? Invite models to work with you for a discounted rate and use their killer before and after shots to promote your skills (and balayage) on social media.
Feature the Pros
Got a balayage badass in your beauty community? Invite them to host a guest booth at your salon for the week in honor of the national celebration!
Drum up the excitement by sharing news of the guest on all your social platforms, offer just a few exclusive appointments, and get ready to watch your balayage waitlist climb! Pro tip: have your on-staff balayage professionals ready to tackle the overflow–you don’t want to turn customers away!
+ We've Got A Special Something For You!
To help you really get your balayage celebration on, we've created a special promo just for you! Click here to learn how you can get $15 off our 1-year membership for a limited time only.
Feeling ready to celebrate Balayage Week in style? We sure hope so! If you’ve got some go-to advice for kicking things up a notch in the salon to celebrate, we want to hear about it.
Drop a comment in the reply section below and let us know! In the meantime, subscribe to EBS for more updates on the latest and greatest (like this post) sent directly to your inbox.
Meet Hanna Marcus, the Founder and Head Copy Gal behind Boundless Copy, a one-of-a-kind copywriting agency that specializes in big, bold brand voice and industry-disrupting copy that’s all about resonating with the right audience.
Hanna has proudly teamed up with Elite Beauty Society for several years as their go-to copywriter on all things beauty, small biz marketing, and brand voice development. She’s big on feeling-first writing–her personal soapbox is that the best copy starts with telling a story.
When she’s not writing cheeky, converting copy for clients, she’s mentoring other aspiring copywriters and creating digital copywriting resources designed for service pros and focused on taking the stress out of DIY copywriting.
