Small Business Week & Your Beauty Business: Your Checklist to Success 

KEY TAKEAWAYS: In this blog, we're sharing a few must-accomplish tasks every beauty business should tackle during National Small Business Week. From sharing your gratitude to your fellow business owners to creating a small biz community group, you can attend all year long, every item on this list is a must-try if you're a small biz beauty business owner. 

Running a successful beauty business takes planning and creativity—especially during Small Business Week. That’s why we’ve created this beauty business checklist to help you stay organized, attract clients, and keep things running smoothly. From marketing tips to client care and budgeting, this guide has everything you need to set your beauty business up for success. Let’s dive in and help your business shine!

In this blog, we'll share everything you need to know about National Small Business Week–and we'll even pass along our go-to checklist for what you can do to celebrate this epic week in your own beauty business. 

Everything Your Beauty Business Should Know About Small Business Week 

What is National Small Business Week? 

If this is the first time you've heard about National Small Business Week, we're over-the-moon thrilled to shine a light on it for you and share the deets of what this little holiday is all about.

Small Business Week is an annual celebration and appreciation of small businesses everywhere–in all industries! Obviously, that includes beauty pros and beauty businesses like you and yours! 

Small Biz Week falls on the first week of May! In 2024, that means it's happening April 28 through May 4. This event is all about officially recognizing and celebrating the amazing accomplishments, determination, and ingenuity of small business owners (like yourself). 

The Must-Accomplish Tasks on Your Beauty Biz Checklist 

Are you thinking you really want to celebrate small biz in style in honor of this epic week? We're so excited to hear it. 

Here's your go-to checklist for all the beauty business small biz celebrations, tasks, and events to host. 

Schedule Your Small Biz Appreciation Social Media Campaign 

The modern approach to small business appreciation? Taking to social media! Whether you have a large following or a small group of dedicated fans, getting your appreciation for small biz owners out there in the digital world can be an excellent way to show everyone where you stand on the small biz front. 

This kind of support shows your fans and clients that you recognize the small business hustle, work hard on your own beauty business, and are grateful enough to show your appreciation for all the other hard workers out there. 

A great way to get attention on this kind of campaign is to highlight small business owners in your community you admire, respect, and have learned from. Get their names out and about in your circles so they can get recognition–and maybe even a new client or two! 

Implement Your Ideal Small Business Promos & Discounts 

Celebrate Small Biz Week with a promo or discount! This strategy gets people in your salon or shop and spreads the word about this awesome week. You'd be surprised how many people don't know about SBW. 

When they come in to take you up on your promo or discount, they'll get exposure to this celebration and are likely going to be more inclined to bring this to their small business (or spread the word to other businesses they admire). 

Host a Beauty Business: Small Biz Edition Party 

Ain't no party like a small biz party 'cos a small biz party is…deserved! Throw your fave small business owners an appreciation party. 

Want to take it a step further? Open the doors and make it a public event for other small business owners in your community. This is a great chance to show your appreciation for their dedication and to network your services to a whole new group of people. 

Snagging new clients and doing something good for the community at the same time? We count that as a win-win. (If you've got great food and drinks, that's more like a win-win-win, right?).

Drop All the "Thank You!" Messages to Your Small Biz Community

It's a simple gesture, but trust us–it's a killer way to get your appreciative messages out there. If you're a small business owner, you know how tough it can be out here. 

Think about how your heart warms right up every time a client or a fellow biz owner says "thanks!" or "you're doing a great job!" or expresses any kind of kind and heartfelt sentiment. 

Feels good, right? Even if you're not in a position to give gifts or host parties, you can get your gratitude out there with a simple note, a quick text, or even an in-person pop-in. 

Reflect on Your Own Beauty Business Achievements 

This week is the best time to have a little reflective introspection. Because you know what? You deserve it. Think hard about your achievements and how far you've come. 

Celebrate YOURSELF this week in a fun way. Whether it's small (take yourself out for your favorite dessert!) or big (finally invest in that new resource for your business), you deserve a little recognition. 

P.S., don't take a little self-care moment in celebration of your hard work! 

Create a Small Biz Community (Year-Round Support!) 

The biggest small business flex? Use this week to launch something that provides year-round support! Consider putting together a small business group for the owners in your community. Whether you meet once a month or once a week, it can be a great way to get a little synergistic energy going, learn how you can help other businesses grow, and network with other hardworking community members, too.

Want to learn about more must-know events and celebrations like SBW? We got you! Subscribe to EBS ASAP so you never miss another important celebration like this one.

We'll send you emails about all the important stuff. No spam, just value, industry gossip, the hottest trends, and even news about cosmetology liability insurance discounts.