KEY TAKEAWAYS: The beauty community has space for everyone. You can help create an uplifting environment by supporting AAPI beauty businesses in a variety of ways this month. In this article, we'll share exciting inspiration for how you can elevate AAPI beauty businesses in your community during AAPI month and beyond.
This AAPI Heritage Month, let’s show our support for AAPI beauty businesses that bring unique skills, traditions, and innovations to the industry. Whether you're a beauty professional, a client, or simply looking to make a positive impact, there are many ways to support AAPI-owned businesses near you. In this guide, you’ll find meaningful ways to connect, promote, and uplift these businesses—not just this month, but all year round. Let’s celebrate and support the vibrant contributions of AAPI beauty professionals together!
How to Support AAPI Beauty Businesses During AAPI Month (& Beyond)
Supporting AAPI Beauty Businesses
Do Your Research
Knowledge is power, and being informed is step number one to understanding and supporting anything. When it comes to AAPI Heritage Month, the recognition of the cultural and historical contributions of individuals and groups of people of Asian and Pacific Islander descent is the focus. It’s a wide-reaching, multicultural celebration.
If you want to be truly supportive of AAPI beauty businesses, making the effort to familiarize yourself with the people of AAPI Month, their massive influence on culture in the United States, as well as their journey up to this point provides invaluable context.
Use Your Platform
Whether you have a small sphere of influence locally or a social media presence with tremendous reach, you can leverage your platform to increase awareness, educate others, and participate in the celebration and support of AAPI beauty businesses.
The best part about this approach is that you get to share with your audience in a way that appeals to them while also engaging with AAPI beauty pros you admire. From posting physical materials in your shop to sharing posts from your favorite AAPI beauty pros to spreading awareness via educational resources, your platform is more powerful than you think.
Feel free to get creative, collaborate with those in the know, and make this process as fun and engaging as it is important.
Offer Beauty Products from an AAPI Beauty Brand
As a beauty pro yourself, beauty products are a focal point of your business. Every day, you use products when providing your clients with a variety of services. Chances are, you also have a retail store side of your salon where you offer a range of beauty products for sale. Both of these scenarios are opportunities to support AAPI beauty brands.
If there are AAPI beauty businesses near you, you can choose to support them directly by carrying and utilizing their products.
Even if there are no such businesses locally, you can intentionally seek out quality products that fit the bill and begin stocking them in your store seasonally or year-round. In other words, the possibilities are plentiful; you just have to take the initiative.
Collaborate with AAPI Beauty Businesses
There’s no better way to grow your community and create a strong, uplifting network of beauty professionals than to work together in a tangible way. AAPI month is the ideal time to build and strengthen these relationships by inviting an AAPI beauty business to collaborate with you.
There are many ways you could do this. From hosting an event where the community can come together to celebrate and learn to inviting an AAPI beauty pro to provide guest services at your salon, collaboration is a meaningful way to support one another while crafting relationships that will endure well into the future.
"There's no better way to grow your community & create a strong, uplifting network of beauty professionals than to work together in a tangible way."
Listen, Learn, and Grow
If you are unsure of how to best support local AAPI beauty businesses or want to go above and beyond to ensure the outcomes match your efforts, the best approach is to simply ask. Talk to beauty pros directly involved in AAPI month, listen to how you can support the community, and take action based on what you learn.
The best intentions in the world may fall short if they are unfocused or misdirected. Establishing an open line of communication gives you the guidance you need to effectively build up AAPI beauty businesses near you.
AAPI month is an excellent time to witness the strength of the beauty industry and its vibrant community. If you would like to learn more about the beauty biz, including the latest news and insights, be sure to subscribe to Elite Beauty Society. You can also visit our blog, which we update regularly with valuable tips, tricks, and trends.
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Meet Hanna Marcus, the Founder and Head Copy Gal behind Boundless Copy, a one-of-a-kind copywriting agency that specializes in big, bold brand voice and industry-disrupting copy that’s all about resonating with the right audience.
Hanna has proudly teamed up with Elite Beauty Society for several years as their go-to copywriter on all things beauty, small biz marketing, and brand voice development. She’s big on feeling-first writing–her personal soapbox is that the best copy starts with telling a story
When she’s not writing cheeky, converting copy for clients, she’s mentoring other aspiring copywriters and creating digital copywriting products designed for service pros and focused on taking the stress out of DIY copywriting.
