A client shows off her classic blowout hairstyle.
KEY TAKEAWAYS:  Want to master the art of the classic blowout? This step-by-step guide for hairstylists takes you through every part – from prep to finish – to make every blowout iconic.


If you’ve been behind the chair (or scrolled through salon reels lately), you know the classic blowout is back in action. But to be honest, it's a trend that never really left. An iconic blowout is the ultimate “go-to” style – elegant enough for weddings, bold enough for photos, and timeless enough for everyday glam. It's known as the “go-see outfit” of hairstyles for good reason.

And now? Even though it never left it’s a look that's back with a vengeance. Supermodel-level smoothness is trending, and clients are clamoring for that glossy, soft, full-of-movement “just left the salon” look.

As stylists, mastering the classic blowout isn’t optional – it’s essential. A must! So let’s break it down, step-by-step, with pro tips to deliver buttery-smooth strands every single time.

The Ultimate Hairstylist’s Guide to the Classic Blowout

Step 1: The Consult & Hair Prep to Set the Stage 

First things first, you're going to want to do a look and a lifestyle check. Ask your client about their day-to-day styling habits. Do they air-dry? Use heat on the daily? What's their go-to hair routine like and how feasible is a classic blowout look for them on the reg? Next, you're going to want to note their hair texture, density, porosity, and any color or chemical history. All of these factors are going to play into their blowouts – now and in the future. 

Step 2: Prep It Up

Wash & Condition Always

Use a shampoo that balances cleansing and slip, avoiding anything too harsh or roughing. Focus deep conditioning or a lightweight mask on midshaft to ends – not roots. This gives that silky smoothness without flattening volume at the crown.

Detangle Gently

Use a wide-tooth comb or detangling brush while hair is still wet (but not dripping). Section hair early – it’s one of the easiest ways to avoid unnecessary tugging or stress on the hair during styling.

Product Strategy (Don't Skip This)

Choose a heat protectant that suits the hair type – lightweight sprays for fine strands, richer creams for coarse textures. Add a smoothing or blow-dry cream for control, and if needed, a light volumizer or root lifter before rough-drying. This balance of protection, control, and lift is key for that signature bounce every client wants from a classic blowout.

Step 3: Rough Dry with Purpose (Don't Rush the Process)

One of the biggest mistakes stylists make? Skipping or rushing the rough-dry. But this phase sets the tone for everything that follows.

Start on low-to-medium heat and medium speed. Hold the dryer above the head to encourage root lift. Stop when hair is about 80–90% dry – still a little damp helps you preserve movement and elasticity. Never over-dry – that’s when frizz creeps in, and you lose that smooth, sleek finish.

Step 4: Section Smart, Brush Right 

Divide and conquer.

Use at least four horizontal layers (more if the hair’s thick or dense) and work from the bottom layers up. Brush size matters: large barrels for long hair to streamline the shape, smaller for shorter hair or detail work.

A client gets her classic blowout hairstyle done by her go-to stylist.

Beauty Pro Technique Tip: Clamp at the root, follow with your nozzle, and slowly roll the brush down while directing airflow down the cuticle. Release each section with control – don’t yank. The smoother your tension and release, the shinier the result.

Step 5: The Finishing Touches - Seal & Style

After each section, hit it with a cool shot of air to lock in shape and shine. Use a small amount of smoothing serum or shine spray on mid-lengths and ends – less is more here.

For added body, gently back-brush or fluff around the crown. And if you spot a stubborn flyaway, do a single flat-iron pass or “micro-smooth” it with your brush and dryer combo. It’s all about that flawless, frizz-free finish that still moves naturally.

Must-Know Troubleshooting & Iconic Blowout Specialty Tips 

  • Fine hair sliding flat? Skip heavy creams – opt for lightweight smoothing fluids and a root lifter.
  • Highly textured or porous hair? Add a bit more moisture pre-blow, but reduce how much you rough-dry.
  • Rain or humidity? Seal the deal with an anti-frizz or humidity-shield spray.
  • Want waves or volume? Use a larger barrel brush, twist sections outward, or finger-curl and set before the final finish.

How to Educate & Empower Your Client (Post-Blowout Care)

Your blowouts last longer when clients know how to help them last.

Encourage silk pillowcases or a bonnet for overnight smoothness. Show them how to refresh with a round brush and low heat instead of grabbing the flat iron. 

Recommend sulfate-free shampoos, leave-in smoothers, and touch-up sprays. And remind them – maintenance appointments matter! A quick “mini blowout” refresh between full services keeps hair looking glossy and helps retention.

Your Guide to Leveraging the Classic Blowout in Your Business

The classic blowout isn’t just a style – it’s a strategy. When you do it right, it becomes a signature service that not only builds client loyalty but also grows your income, boosts your visibility, and cements your reputation as the stylist who can deliver that effortless, high-shine confidence every single time.

The thing about blowouts? They’re universal. They’re the bridge between a luxury experience and an everyday indulgence. That means they’re a golden opportunity for stylists to create repeatable, reliable revenue – and a brand that clients can’t stop talking about.

Upsell Smartly

Think of every blowout as a base that can be leveled up. Offer add-ons that enhance shine, longevity, or scalp health – like gloss treatments, moisture masks, or quick scalp massages. These small touches add serious value to your service and give your clients that “extra” moment they’ll rave about later. The best part? They don’t have to add more than 10–15 minutes to your appointment time.

A client gets her hair blow dryed for her classic blowout.

Show Your Work

Visual proof is powerful. Post your before-and-after photos, quick time-lapse reels, or short “swish” videos of your client’s finished look. Let that movement, shine, and bounce speak for itself. Tag your location, use hashtags like #classicblowout or #blowoutqueen, and watch how quickly potential clients find you. This isn’t just marketing – it’s modern word of mouth.

Offer Packages That Keep Clients Coming Back

Blowouts are addictive – and that’s a good thing. Create custom packages like “Event-Ready Blowouts,” “Bridal Party Glam,” or “Weekly Confidence Sessions.” You can also build a simple loyalty system (think: buy five blowouts, get one free) that rewards your regulars. It gives your clients something to look forward to and locks in consistent appointments for you.

Educate & Engage Publicly

Clients love learning how stylists make the magic happen – so show them. Host a “Blowout Night” at your salon, invite your best clients, and walk them through basic styling tips between sips and snacks. Or, if you’re more of an online pro, go live on Instagram to show off your technique in real time. These events don’t just position you as an expert – they create community, trust, and buzz around your brand.

Build a Signature Experience

At the end of the day, your classic blowout service is part of your brand identity. From the moment your client walks in to the final cool shot and photo-worthy finish, make it a full experience – the scent in the air, the playlist, the energy, the confidence they leave with.

A consistent, signature experience means clients will come back not just for the hair – but for how you make them feel.

The classic blowout may start as a style, but in your chair, it becomes something bigger. It’s how you grow your business, deepen client relationships, and show the world exactly what kind of stylist you are – one who knows how to make confidence look effortless.


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An image is shown of the EBS copywriter Hanna Marcus from Boundless Copy.
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Meet Hanna Marcus, the Founder and Head Copy Gal behind Boundless Copy, a one-of-a-kind copywriting agency that specializes in big, bold brand voice and industry-disrupting copy that’s all about resonating with the right audience. 

Hanna has proudly teamed up with Elite Beauty Society for several years as their go-to copywriter on all things beauty, small biz marketing, and brand voice development. She’s big on feeling-first writing–her personal soapbox is that the best copy starts with telling a story. 

When she’s not writing cheeky, converting copy for clients, she’s mentoring other aspiring copywriters and creating digital copywriting resources designed for service pros and focused on taking the stress out of DIY copywriting.