KEY TAKEAWAYS: Microblading certification is a popular new avenue that can transform your client’s brows and your business for the better. It is also an exciting beauty industry niche that many estheticians can add to their skillset and beauty biz, leading to new opportunities for growth.
Many beauty trends come and go, but a select few burst onto the scene and stick around for the long haul. Microblading is a perfect example of a cosmetic trend that has become a staple in the beauty industry and is primed to continue gaining popularity.
As skincare experts, estheticians are uniquely positioned to add microblading certification to their repertoire, allowing them to reach new markets, expand their business, and push their creative skills to new heights.
If you are an esthetician considering pursuing microblading certification, there are a few things you should know before you dive in. Read on for our top 5 tips for estheticians getting started with microblading.
What Estheticians Should Know About Microblading Certification
Microblading, which is a form of cosmetic tattooing that creates a semi-permanent brow look, is all the rage, and we totally understand why. Whether it’s a niche that you’re passionate about or a service your clients have expressed interest in, getting certified as a microblading artist can work wonders for your beauty biz.
Find a Reputable Microblading Certification Program
As an esthetician, you have experience with beauty programs, certification exams, and everything else that is required for you to reach the level of professionalism you currently have. Thanks to this experience, the process of getting your microblading certification will feel somewhat familiar.
The most important first step to securing your certification as a microblading artist (other than deciding it’s a path you want to pursue) is choosing a reputable training program. Look for programs that are recognized by organizations like the Society of Permanent Cosmetic Professionals or the American Academy of Micropigmentation.
With the right education, you will obtain the required training hours, pass your exam with ease, and be certified in no time!
Invest in Microblading Insurance ASAP
No matter your niche as a beauty pro, it is never too early to invest in insurance. Beauty insurance protects you from the legal and financial fallout that could occur if you make a mistake or if someone is injured by chance in your beauty shop (or station).
You can even invest in insurance while you are a student, giving you essential coverage that could be the key to starting your career in microblading. When it comes to beauty procedures–especially those like microblading where sharp tools are involved–it is much better to be safe than sorry.
Microblading insurance could be the difference between a long, successful career pursuing your microblading passion and a devastating accident leading to a lifetime of “what could have been.”
Learn from a Microblading Master
Microblading is equal parts technical skill and artistic ability. It takes time, patience, and a lot of practice to become an accomplished microblading artist.
Once you get your microblading certification, you should consider finding a mentor to help you develop your style and refine your skills. While a microblading certification program may teach you the basics of technique, sanitation, and so on, learning from a skilled professional who has years of experience can help you realize your full potential.
Market Your New Microblading Services (Then Market Some More)
Putting in the time and effort to receive your microblading certification only to have a tiny trickle of clients enter your shop can be quite disheartening. That’s why marketing your new services is so important–people can’t come to you for microblading if they don’t know you are certified!
Make it obvious that you now offer microblading by putting up materials in your salon space. From big, bold posters to informational materials, make your new services impossible to ignore when someone sets foot in your beauty biz.
"Microblading insurance could be the difference between a long, successful career pursuing your microblading passion and a devastating accident leading to a lifetime of “what could have been.”
You should also leverage your online presence and local connections to spread the word. Take to social media, add a highlighted section on your website, pass out flyers at community events, and come up with creative ways to reach your new target market. A little effort can go a long way!
Focus on Your Existing Clients
As an established esthetician, you have a distinct advantage when it comes to adding microblading services to your offer sheet–your current clients. Not only are they an easily accessible audience, but they also already trust you, and trust is a powerful thing in the beauty industry.
Offer them discounts on your new services, create incentives and referral programs to encourage word-of-mouth marketing, and use (with their permission) their results and testimonials as social proof that your microblading certification is working wonders.
With the right approach and a little patience, your existing clients can be the foundation on which you build your microblading masterpiece.
Getting certified as a microblading artist can transform you from an accomplished esthetician into a successful dual practitioner. Equipped with these tips, you’re ready to tackle your new beauty biz challenge with confidence!
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Meet Hanna Marcus, the Founder and Head Copy Gal behind Boundless Copy, a one-of-a-kind copywriting agency that specializes in big, bold brand voice and industry-disrupting copy that’s all about resonating with the right audience.
Hanna has proudly teamed up with Elite Beauty Society for several years as their go-to copywriter on all things beauty, small biz marketing, and brand voice development. She’s big on feeling-first writing–her personal soapbox is that the best copy starts with telling a story.
When she’s not writing cheeky, converting copy for clients, she’s mentoring other aspiring copywriters and creating digital copywriting resources designed for service pros and focused on taking the stress out of DIY copywriting.
