KEY TAKEAWAYS: Your Google Business Profile can be one of your beauty business’s most powerful tools for getting discovered by new clients. Learn how to optimize your profile, use Google reviews to build trust, and improve your local SEO with tips from beauty marketing strategist Raquelle Dickerson in her must-watch Google My Business webinar.
Here's the stark truth: visibility in the beauty biz gets you paid.
It doesn't matter how talented you are, how amazing your services are, or how much your clients love you if potential customers can't find you online. For beauty professionals, showing up when someone searches for your services in their area can make a major difference in getting new clients through the door.
That’s why SEO for beauty salons is so important – and your Google Business Profile is a major piece of the puzzle.
In her Elite Beauty Society webinar, Google Business Profile Mastery: SEO for Beauty Professionals, Raquelle Dickerson of Beauty Industry Pro breaks down how beauty professionals can use Google to increase visibility, build credibility, and attract more potential clients.
Want to check it out? Take a look here!
What's Inside the Webinar: SEO for Beauty Salons
Why Your Google Business Profile Matters
Google's job is to find the best match for what someone is searching for. When determining which local businesses to show, Google considers three major factors: relevance, distance, and prominence.
- Relevance refers to how closely your business matches what someone is searching for. Your services, categories, description, and other profile information help Google understand what you offer.
- Distance considers how close your business is to the person searching or the location they're searching for.
- Prominence relates to how well-known and trusted your business appears online. Reviews, photos, and your overall online presence can all contribute to the picture Google (and potential clients) gets of your business.
You want your Google Business Profile to make it as easy as possible for both Google and potential clients to understand who you are, what you offer, and where you're located.
Tips on How to Optimize Your Google Business Profile
One of the first steps is making sure your profile is complete and accurate.
In the webinar, she walks beauty pros through setting up their business listing and adding important information, including:
- Business categories
- Services
- Business description
- Location and service area
- Hours of operation
- Photos
- Website and external links
These details may seem basic!
But laying them out will help Google better understand your business while giving potential clients the information they need to decide whether you're the right fit.
And don't make the mistake of setting up your profile once and forgetting about it.
- If you're already creating content for Instagram, consider sharing some of that content through Google Posts, too.
- Repurposing your existing content can help you keep your Google presence active without creating an entirely separate content strategy.
Why Google Reviews Matter for SEO
Reviews are a huge piece of your brand's online reputation.
Think about how you choose a new salon, stylist, esthetician, or other beauty professional. If you're deciding between businesses you've never visited, you're probably going to check their reviews first.
Your potential clients are doing the same thing.
Positive reviews provide social proof that can build trust and encourage someone to click on your profile. They can also give Google additional context about your business.
When clients naturally mention your services and experiences in their reviews, those details can help reinforce what your business offers.
How to Get More Google Reviews
Raquelle explains how to get more Google reviews through steps like:
- Starting with your biggest brand fans
- Asking them to leave an honest review
- Making the process as easy as possible
- Encouraging clients to elaborate on their experience
- Responding to your reviews – both the good and the bad.
Put These Salon Business Strategies Into Action
Your Google Business Profile doesn't have to be complicated.
- Start by making sure your profile is complete, accurate, and up to date.
- Then, build a simple routine around maintaining it: add fresh photos, share relevant Google Posts, ask happy clients for reviews, and respond to customer feedback.
These small actions can strengthen your online presence and make it easier for potential clients to discover your business when they're actively searching for the services you provide.
Want to dive deeper into how to use Google My Business and other digital marketing strategies for your beauty business? This webinar is a must-watch!
Protect Your Career & Access Special Member Benefits
At Elite Beauty Society, we're all about giving you the career support you need to thrive as a beauty professional. That includes offering the ultimate career protection combo of professional and general liability insurance. Plus, you receive access to exclusive member benefits, and we host free educational events like Raquelle's webinar, so you can build a successful long-time beauty career.
Check out these membership options below to get started.
Two Year
Lock in a rate of $150 per year by purchasing our two year policy, with all the same benefits.
$
299
/2 years
One Year
Protect your career for a single year. Get comprehensive coverage at the most affordable rate.
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Raquelle Dickerson is a seasoned beauty marketing strategist and digital educator at Beauty Industry Pro. With years of experience helping salon owners, stylists, and beauty brands elevate their online presence, Raquelle specializes in Google Business optimization, SEO strategies, and digital reputation management.
Her mission is to empower beauty professionals to take control of their digital footprint, attract new clients, and grow their businesses with confidence.
