Why You Need to Build Your Men’s Beauty Product Stock

Why You Need to Build Your Men's Beauty Product Stock

Tackling the latest trends, perfecting challenging styles, and providing a full-service beauty experience to your clients are all important to running a successful beauty pro biz, but they are not the end-all and be-all.

While the services you offer and the skills you develop and refine certainly matter (a lot), there is another side to a flourishing beauty biz that can’t be overlooked—retail product sales.

Chances are that you already have an impressive collection of the hottest hair and skin care products available on the retail side of your salon. Women’s beauty products are top sellers, and keeping the latest and greatest options in stock is sure to boost sales.

But what about the men? Even if your salon doesn’t currently cater to men, building your men’s beauty products stock is a great idea that every beauty pro should consider.

The Benefits of Building Men’s Beauty Product Stock

Whether your beauty business sees a steady stream of male clients or has yet to have one walk through the doors, you can grow by offering more men’s products in your retail store.

If you’re looking for compelling reasons to expand your retail product offerings to include more men’s beauty products, you’ve come to the right place.

Diversify Your Clientele

It’s not uncommon for beauty businesses to primarily serve female customers. Not only is the industry predominantly focused on women’s beauty, but men have traditionally been a bit hesitant to visit salons. Now, these stigmas are shifting.

Not only is the beauty industry becoming more inclusive of men—including the education sector helping beauty pros prepare to provide men with the services they typically demand—but the beauty product world has expanded to offer more options that appeal to men, their needs, and their preferences.

By expanding your product offering to include more items for men, you open the door to a more diverse clientele. Men may come to shop the retail side of your salon, but once they are in the door, the potential of them becoming clients increases dramatically.

Before you know it, you’ll have male clients coming to you for cuts, styles, skincare, and more!

Expand Your Retail Opportunities

Even if men do not flock to your salon for your services (or you only accepted limited male clients initially), expanding your retail opportunities by stocking men’s beauty products is beneficial to business.

Men need hair and skin care products, too, and it can be challenging for them to find choice options in stores and average barber shops. Those who care about quality will seek out your beauty biz and do their retail shopping at your salon.

At the same time, your current clients may opt to take home some of the male-focused products to their male counterparts. After all, who doesn’t want their loved one to look their best?

Give Ladies Alternative Product Options

Products labeled and marketed as men’s beauty products aren’t necessarily exclusive to men. Many of these options are appealing to women, as well, providing them with alternative beauty products to try.

In fact, many women prefer certain men’s products for a variety of reasons. From different scents to the niche the product fills, men’s beauty products are often universal and can benefit just about anyone.

You may increase your stock of men’s beauty products with the intent to attract more male patrons but don’t be surprised when your female clients opt for some of those alternative options themselves.

Word Travels Fast

If your beauty biz caters to men, word will get out. Men who are looking for something different than the average barber shop experience want a space where they can feel welcomed, cared for, and valued. This starts with creating an environment that is not alienating to them.

By offering men’s beauty products, you send the message that they are welcome in your salon.

Men who appreciate your business will spread the word quickly. If you want to grow your business, appealing to this largely untapped market is a surefire way to do it.

Once the word gets out, be prepared to have a flood of new clients descend on your beauty biz!

Diversifying your retail product stock is a phenomenal way to boost revenue, attract new customers, and provide your current clients with alternative product offerings.

All of these benefits translate to more clients, more sales, and a more well-rounded beauty biz.

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