Your Instagram Bio Matters:

The Must-Include Details


You probably don’t need us to tell you how crucial social media is in our careers these days. You probably also don’t need us to tell you that when it comes to platforms, Instagram is the queen of the castle—AKA, she runs things, she gets the attention, and she gets things done.

In other words, in the world of social media marketing, Instagram is going to be the one that gives you the most bang for your buck. Whether you’re after influencer status, trying to reel in more new clients, or you simply want to get that badass brand of yours out there, Insta is going to be the way to do it.

For good or bad (and sometimes it’s a little mix of both), social media is an enormous part of our lives, our businesses, and our successes or failures. Even if social media isn’t your thing, it really pays to know how to work it the right way.

The intimidating thing about Instagram? Almost every little detail can be optimized to boost your social media performance. But we also think that’s the coolest part. If you know what you’re doing, you can skyrocket your social media success and, in turn, boost that cosmetology brand of yours to new heights.

So, how exactly do you optimize your Insta?

We’ve got an entire Social Media for Beauty Professionals eBook right here that gives you a quick guide to understanding social media as a beauty pro—we highly recommend checking it out. (Go ahead, click it, favorite it, and save it for once you’re down with this article—we’ll be right here waiting while you do it).

If you’re already well-versed in social media stuff, let’s get right down to this little Insta tip we’ve been dying to share—optimizing your Insta bio for immediate success.


The Must-Have Details to Include In Your Beauty Insta Bio

Your Instagram bio is important for a few reasons. First of all, it’s an introduction, and that matters—people can get a vibe from you one way or another depending on your bio, and it’s silly to ignore that fact.

First impressions do matter, and while you can’t use your bio to give someone all the information they need to know about you and your services, you can make a killer start with a solid bio.

More importantly, optimized bios are how people find you via Instagram’s algorithm. Seriously! How you set-up your bio can directly determine how quickly and simply users can find your account.

Here are some examples:

Your Name, Of Course

This might seem obvious, but hear us out—there are unique ways you can optimize the name field to work in your favor. Of course, you’ll want to include your first and your last name, that way if someone is looking you up by name, you pop up right away.

But you can also optimize your name by including something like “Your City Stylist”—that way, when someone searches for a hairstylist in your city, the algorithm will pull you up! Don’t forget to include the name of your salon, shop, or spa as well as your brand name (if it’s different than your first and last name).

Where You’re At

Location, location, location—it’s always important! Make sure you put your location in your bio (city, state, and even the address of your salon, if you want). This way, when someone searches for stylists in your location, you’ll come right up in the search tab.

Specializations are a Must

Don’t be vague in your bio! Tell people right away what you do and what you specialize in.

Are you a blonde expert? Tell ‘em. Do you rock the curly hairstyles? Be bold about it. Don’t clutter your bio with every service you offer—use this space to focus on what you specialize in, balayage, shag cuts, braids, perms, etc.

Contact Info for Easy Booking

We love “link in bio” that takes clients right to your contact sheet. In our opinion, that’s one of the simplest ways to get clients to contact you.

But, you can also make a note that you accept DMs, include your phone number, link to your website, or offer your email address (PS. There’s no harm in doing some sort of combination of all those options).

Can’t Live Without those CTAs

CTAs—otherwise known as calls to action—are those directives that call your audience to do something—like "reserve a spot for an appointment," "purchase something from your affiliate link," "reach out to you," etc. Oftentimes, people need to be told what to do in order to take the next step.

That’s where CTAs come into play. Think about it—you rarely read any type of content online that doesn’t have some sort of direction at the end (*spoiler alert* you’ll see one at the end of this article).

This doesn’t mean that you’re trying to manipulate or influence your viewers, you’re just trying to make the next step as easy as possible for them. CTAs rule—it’s important your bio has something like this for your audience.



We told you there’d be a CTA here—that’s just the way successful content works, friends!

Again, we’re not trying to manipulate or influence you, we’re just trying to direct you as easily as possible toward the next step.

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