As a freelance artist or stylist, knowing how to market yourself to attract clients is the key to a successful beauty business.
With social media playing a huge role in how clients find you, it can seem simple; post great photos and people will be lining up at your door! However, it’s not quite that simple—you may need to do some revamping, but no worries—we’ve got you covered.
1. Make your profiles pop.
While social media is not the only way clients can find you, it is definitely a key factor to a booming beauty business. Make sure your social media profiles are streamlined, easy to navigate, and client-focused. Try to keep personal and professional profiles separate as much as possible to maintain professionalism on your work-centered profiles.
You want to also ensure that your contact information is clearly displayed and provide links to other examples, other professional profiles, and any other places clients can find you. If a client likes your work and they decide they want to see you, make it easy for them to get in touch with you.
2. Invest in business cards.
Business cards may seem obsolete in the digital age, but there’s simply nothing like being able to put all of your information directly in your client’s hand in a hard copy format. This ensures they have your information without having to hunt around online for it; all the information is right there in their pocket! This keeps you at the top of the client’s mind when they’re looking to book with someone.
3. Stay on your grind.
A few posts here and there and a business card or two handed out does not guarantee your success as a stylist. Make an effort to post relevant content to any social media profiles as often as possible; once a day is optimal frequency. More consistent posting allows you to stay in the client’s mind and increases your online footprint, which is good news for an up and coming stylist or artist.
Business cards can be handed out at any time! Whether it’s family, friends, or strangers who compliment your hair or your makeup, seize any opportunity to get your name and number in new hands. Each person who picks one up is not only a potential client, but might pass your info along to friends if they like your work.
Be reasonable, of course; the cashier at Target ringing up your eggs and bread may not need a card, but if your work happens to come up, toss one out there! You never know when you’ll wind up meeting a new client.
When marketing yourself, consistency and frequency are key. The more you get your name and face out in the world, the better. As long as you are staying on top of your profiles and getting the word out about your business, you are sure to reap the benefits in the future.