The Must-Attend Cosmetology Trade Shows of 2021

The In-Person Events & Virtual Expos You Won’t Want to Miss

Yep, it’s cosmetology trade show season, and we’ve got some huge news for 2021—the world is welcoming back in-person trade shows in style. Can you believe it? At Elite Beauty Society, we’re so thrilled to hear that after a rough 2020, our industry is back in action and ready to put on some serious expos like never before.

In honor of the return to the events we know and love, we’re sharing something we love to send our readers’ ways—our list of the top 5 MUST-ATTEND trade shows that are happening right here, right now in 2021. The best part? We’ve got some virtual options, too!

Whether you choose to attend in-person or online, we’re sure you’re just as stoked as we are for the return of education, cosmetology networking, and all-out, no-holds-barred celebrations of the industry we love to love.

So, what are you waiting for? Snag your calendar and start reading this article—we’re willing to bet you’re going to want to pencil a few of these tradeshows into your year.

Why Attend a Trade Show?

Never been to a trade show? Then you probably don’t fully understand the magic of one—allow us a chance to explain. A trade show or expo might sound boring at first, but trust us, they’re usually anything but. And to be honest, there’s a long, long list of benefits you can reap when you attend the right types of trade shows, like:

  • Educational classes that take your skills to the next level
  • Mentorships to develop and meet-n-greets with your fave influencers
  • Discounts, discounts, discounts
  • Product sneak peeks and trials
  • All the connections and networking you could imagine
  • A day or two of straight FUN and learning

The Top 5 Shows You Need to Know About in 2021

Premiere Orlando

Come together for one of the best expos around. This show is considered one of the three biggest days in the cosmetology industry and is an opportunity for professionals all over the world to gather in a single place (Orlando, Florida) for an amazing selection of continuing education courses, mento classes, product reveals, industry news, special events, competitions fun in the Florida sun, and so much more! Don’t miss out on this must-attend event LIVE and IN-PERSON!

Type: In-Person  

When: October 17-18, 2021

Where: Orlando, Florida: Orlando/ Orange County Convention Center

Tickets: $30-$90

Website:  Check out more information right here.


Back and live for its 18th run, CosmoProf continues to be one of the end-all-be-all tradeshows for B2B beauty exhibitions in the Americas.

Known for its dynamic growth, unique programs, and focus on community, CosmoProf offers any professional who attends an opportunity to come together, make new relationships, foster collaborations, and learn—a lot! CosmoProf serves as the premier launching pad for new beauty brands, revolutionary technology, product innovations, and more. There’s plenty of fun to be had, too!

Type: In-Person

When: August 29-31, 2021

Where: Las Vegas, Nevada: Mandalay Bay Convention Center

Tickets: $45-$170

Website: Check out more information right here.

The Makeup Show

We Absolutely encourage every MUA (seasoned professional or newbie) to attend this trade show at all costs.

Why? Because the Makeup Show is a beauty experience unlike any other. The best part? There are all kinds of attendance opportunities and tons of locations! From Chicago to NYC to Houston, there are lots of attendance opps!

Type: In-Person  

When: June 6, 2021; August 21-22, 2021; October 16-17, 2021; November 6-7; 2021

Where: NYC, New York; Houston, Texas; Chicago, Illinois; NYC, New York

Tickets: Prices vary—click here for more details

Website: Check out more information right here.


The International Beauty Show is one of the ultimate experiential events that we think every beauty pro needs to take part in at least once in their life (but like, do it as many times as you can, in our honest opinion).

IBS New York is one of the most engaging, memorable places for beauty pros and supplies to connect and get business done Empower and activate your deep passion for what you do with some of the best beauty professionals of all time! You can join in person for a LIVE trade show or opt for a virtual event if you’re not quite ready to jump into a convention-center style expo.

Type: In-Person & Virtual

When: In-Person: July 25-26, 2021 / Virtual: July 28, 2021

Where: New York City, New York: Javits Convention Center 

Tickets: Prices not yet listed—Sign up for the email list here.

Website: Check out more information right here.

Bronner Bros

Three amazing days—1 phenomenal hair battle. That’s definitely the draw of the Bronner Bros International Beauty Show, but that’s absolutely not the end of the list.

Bronner Bros brings together an entire industry over the course of three days, offering access to over 200 companies and over 100 classes for beauty professionals and students. Bronner Bros is proudly considered to be one of the nation’s largest and best multi-cultural beauty shows around! We absolutely recommend you give this one a go!

Type: In-Person

When: August 28-30, 2021

Where: New Orleans, Louisiana 

Tickets: $30-$100

Website: Check out more information right here.

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