KEY TAKEAWAYS: Being an esthetician is a killer gig, but it does come with some common problems that every single esthie (like you) faces. What are these problems and how do you avoid them? This blog is walking you through each and every one to give you esthetician insight.

The Top Challenges Every Esthetician Faces & How to Overcome Them 

Let’s just get one thing out of the way before we begin—your job freakin’ rules.

Being an esthetician is an awesome gig, especially when you consider it’s not your typical 9-5, behind-the-desk type of career.

You get to combine creative solutions, art, science, logic, the service industry, and so much more all into a single job—that’s pretty wonderful, right?

We think so.

But just like with any other job, you’re undoubtedly gong to meet challenges head-on and have to figure out how to deal with them.

And, similarly to other jobs again, those challenges are going to constantly evolve as the years progress.

This means that the problems estheticians like you may have faced ten years ago probably don’t look the same as the problems you’re facing now.

So, how do you—an amazing esthetician with big plans and bigger dreams—tackle these problems head on so you can accomplish the ambitions you’ve got in mind?

Taking advice from those who have dealt with the same things. In other words, read up on some expert insight and, above all, know you’re not alone facing these battles.

The Top 4 Problems Eery Esthetician Faces (& Tips for Conquering Them)

Can You Say Staffing Shortages?

You’ve probably noticed there’s a major staffing shortage sweeping the nation right now—it’s only natural that this is an obstacle you’ll have to overcome at some point in your esthetician career. 

While we could spend time getting into the details of why this is happening, we’d rather discuss what you can do about this issue instead.

So, how as an esthetician who’s on the hunt to hire awesome employees, can you get your hands on great staff during a shortage? Here are a few tips:

• Don’t underpay—pay your staff what they deserve.
• Don’t just find staff, invest in your staff.
• Try working with third-party recruitment groups to get your hands on staff that can make a difference.
• Train your staff and be a helping hand that’s always there for them and is rooting for your success.

The Unexpected, Unanticipated, & Unlikely

This isn’t necessarily a current problem, but it definitely has existed in a major way in recent years (does COVID-19 ring a bell?).

Unfortunately, dealing with unprecedented events unknown occurrences are part of being in the cosmetology world. Is it stressful?

Totally.

Better question—can you avoid derailing your career by protecting yourself?

Absolutely.

How? With top-notch, high-quality esthetician insurance that protects you should the unfortunate, unexpected, and unanticipated happen.

Developing & Strengthening Customer Loyalty  

Getting someone in your chair is tough—getting them to come back time and time again can be a little tougher if you don’t have the right tools at your disposal.

Customer loyalty is crucial, and not just because it’s much more affordable to retain customers (as opposed to paying big marketing bucks to get them in your shop).

Need tips to get customers to come back for more?

Start by investing in your customers instead of treating them like, well, just customers.

Get to know them, take time with them, and treat them like valued members of your community, not just another appointment.

Secondly, spend some time developing a great customer loyalty program that makes your customers want to come back for more.

Incentivize them to schedule a regular appointment with you, offer them discounts or deals when they refer new clients to you, and keep them coming back for more with lots of rewards at their disposal.

Acquiring New Customers 

Listen, no matter how amazing you are at what you do, there's going to be a slow season or two in your future. That's what happens! Sometimes, our influx of newbie customers just isn't where we want it to be–and every single esthie out there goes through this challenging time period.

A few tips to combat it? Turn to your marketing to reel in new leads–without going broke in your budget. Lean into social media marketing and digital marketing strategies. 

Give your IG a real effort, update your website, blog and boost your search engine optimization! 

Another non-digital way to get new faces in your space? Network! Hand out cards, go to networking events, and get involved, in-person, in your community to get eyes on your esthetician biz. 

Do you have some advice to share with your esthetician community? Let’s do this thing.

Drop a comment in the reply section below and share the insight you have with the rest of the community.

Don’t forget—if you subscribe to Elite Beauty Society (right here, right now) you’ll get immediate notice when we drop a new blog, a hot resource, or even a steep discount or deal.