The Top 5 Purple Shampoos to Keep Your Clients' Hair Merry & Bright 

Must-Have Purple Shampoos for Every Season

Merry. Bright. Beautiful.

It’s all we really want for the holidays—but it’s also all we really want out of a purple shampoo, too.

As a cosmetologist, you’re probably well-versed in the love-hate relationship of purple shampoo.

Is it a magical way to keep your blondies less brassy? Abso-freakin’-lutely. 

Is every purple shampoo created equally, though? Not a chance, buddies.

So, when a client comes up to you and asks “OK, so, which purple shampoo should I go with to keep my blonde beautiful this season?”—we really hope you’ve got a go-to answer to give them.

But if you don’t, don’t sweat it just yet.

We’re here to provide you with a lil holiday help to make sure your clients can get the color, shine, and sheen they want out of their purple shampoo—that’s why we put together this handy-dandy holiday list of the must-have, must-use perfect purple shampoos that we think you should highly recommend to your clients.

First Things First: Why Purple Shampoo?

We’re willing to bet you know this answer better than we do.

But if anybody was a quick review, here’s the low-down on that purple stuff.

Purple shampoo is the ultimate neutralizer for brassy tones.

A must-have toner, purple shampoo works to help eliminate the effects from the sun, chlorine, mineral impurities, and everything else that end up causing that orangey brassy look that some clients try to avoid.

Like other products, you can’t just advise your clients to buy any old purple shampoo and expect amazing results—some are far better than others.

Hence, they’ll yield better results. So, if you’ve got a client who wants to keep that beautiful cool tone to their color—whether it’s blonde, brown, or something in between—purple shampoo might be their between-salon go-to product.

The Perfect Purple Shampoos For Clients' Holiday Hair 

The perfect purple shampoo might not exist entirely, but we think these options are pretty darn close. While we definitely want to encourage you to trust our opinion, we know it’s not always that easy—you want to know what you’re recommending to your clients, of course.

Our advice? Give these a try yourself before you recommend them to your clients. We’ve got a feeling you’ll like what you see.

Olaplex No. 4P

This baby is one of the best on the list! With a mid-tier price that’s neither scary cheap nor terrifyingly expensive, the Olaplex shampoo is all about repairing, rehydrating, and brightening strands that might have fallen victim to brassy tones.

Designed with a highly concentrated formula, this purple shampoo offers some 3-in-1 advantages (cleansing, toning, and repairing) while keeping hair hydrated from root to tip.

We’re not ranking these in order, but if we were, Olaplex’s formula would be near the top (for sure!).

Oribe Bright Blonde Shampoo

Don’t call it a comeback—call it a revitalization with Oribe’s Bright Blonde Shampoo. This tone corrector kicks the brassy, yellow tones out of strands, leaving brighter hues and purer colors behind.

No, it’s not the cheapest item on the list, but we do think it kicks serious butt when it comes to purple shampoos—so it might be the best thing to recommend to clients who might not be as budget-conscious about their shampoo choices.

This is the perfect pick for clients who are looking to eliminate those brassy tones while strengthening their locks!

Drybar Blonde Ale Brightening Shampoo

Want to recommend a phenomenal purple shampoo that also happens to give clients serious heat protection?

This might be the perfect solution for your blowout clients.

Equipped with some gentle ingredients that won’t leave hair brittle and dry, this formula also contains deep purple pigments that take the brass out of white, blonde, gray, and highlighted hair.

Keratin Complex Blondeshell Debrass Shampoo

Blonde, gray, and silver-haired beauties can finally celebrate their locks in style with this unique formula. Like other purple shampoos, this lavender-hued toner will eliminate the brassy tones and replace them with brighter, more vibrant hair.

What’s unique about this specific shampoo? It’s a phenomenal recommendation for clients who might have supremely dry or damaged hair. Its specialty is bringing some of that hydration back to parched strands while kicking brassy colors to the curb.

Moroccanoil Blonde Perfecting Purple Shampoo

For extra hydration and extra bright color, this bad boy is the one you want to recommend. Often listed as one of the best overall purple shampoos on the market, the Moroccanoil brand has found a way to seamlessly introduce a moisturizer and a sealant (through the clever use of argan oil, of course) to help those with low porosity hair really absorb the product.

No brassy color and extra hydration? Yeah—count us in, too.

L’Oreal Paris EverPure Sulfate-Free Purple Shampoo

A budget option, you say? We’ve got that, too. But hear us out. The L’Oreal Paris EverPure Sulfate-Free Shampoo isn’t just a budget option—it’s a budget option that works wonders.

Your color is protected (and so is your bank account) when you opt for this choice. It’s free of parabens, sulfates, salts, and other harmful ingredients that can gunk up hair and strip color.

Give one a try or give them all a go—you’ll never know which purple shampoo is best for your clients if you don’t pick your own little list of must-recommends.

Our advice? Start here! Have a purple shampoo you’re dying to share with us?

Go for it! Drop a comment in the reply section below to share your faves!

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