The Client Gift Guide Every Beauty Pro Needs to Read
Tips for Top-Notch Client Gifts

The holiday season is upon us, and with plenty of Christmas cheer to go around, one of the best ways to make others feel appreciated is by giving them gifts.

While it’s common to bless your family and loved ones with generous, thoughtful gifts, sharing seasonal joy with your clients is an underrated act of kindness that is worth considering.

After all, without your loyal clientele, your beauty biz wouldn’t be where it is today. They’re the ones who help your salon thrive, and many of them have likely become your friends.

There’s no doubt you appreciate them, and the holiday season is the perfect time to demonstrate to them just how much you value their support and friendship.

If you want to give gifts to your beauty clients this year but aren’t sure where to start, keep on reading. We’ve put together the ultimate client gift guide for you to follow.

Things to Consider Before Choosing Gifts for Clients

Before you go wild buying extraordinary gifts for your clients (we’re positive they deserve it), there are a few things to think about.

Take a moment to ponder the following and create a plan to make sure your gift-giving goes as intended.

• Make a list of recipients. While you would certainly love to give every customer a thoughtful gift this season, it’s rarely practical or fiscally possible to do so (if you can afford to do so and want to, more power to you!). As such, you may need to prioritize certain clients, such as your most loyal patrons. You can even develop different gift levels for different categories of loyalty. The important thing is to have a plan in place.
• Budget based on your list. Without a clear budget in place, it is exceptionally easy to go overboard. We get it—you really love your clients! Still, you work hard for your money and need to set limits to the spending you allocate to client gift-giving. This includes the total amount you wish to spend, as well as the per-person budget.
• Remain consistent. Your branding matters. It’s the personality of your beauty biz, and your gift-giving should align with the vibe you’ve worked hard to establish. In that same sense, your target audience should dictate the gifts you select. In other words, you should give gifts to your clients because you care about them and want to benefit them, but you should not overlook the potential business advantages of gift-giving. Remaining true to your brand’s principles can help your business feel genuine, personal, and thoughtful.

Gift Ideas from Your Beauty Biz to Your Clients

With these essential gift-giving concepts in place to guide your generosity, it’s time to pick gifts for your clients.

This is the exciting part of the process, so let your creativity run a little wild, and be sure to select gifts that resonate with your audience.

Branded Goods

Items customized with your branding make excellent gifts to clients.

Not only do they receive something exciting and useful, but they get to rep your beauty biz—something loyal clients will love.

You can choose industry-specific items to customize (like brushes or makeup cases) or opt for more generalized products (such as mugs or shirts).

(P.S., we love the benefit of client marketing, right?)

The Gift of Giving

The holiday season is a time of generosity. Rather than giving your clients a tangible object or a service voucher, consider donating to a charity on their behalf.

From local causes that aid in the community to popular charities with name recognition, the possibilities are practically endless.

Choose wisely and use the opportunity to spread information about the good the organization you select is doing!

Make it Personal

If you have the time, making your own gifts is a wonderful way to put your passion for your clients on full display.

From handwritten cards to handmade Christmas decorations, putting a personal spin on your client gifts shows you care and can keep costs down.

It’s a win-win for you and your clients. And, c'mon, who doesn't love a gift from the heart. Time is such a precious and valuable resource–people (especially clients!) will 100% appreciate you spending time on something personal !

Discounts and Vouchers

Your loyal clients are sure to appreciate discounts and vouchers that they can use to support your beauty business while also enjoying a new product or service.

You can tailor these to the benefit of your clients and your shop, increase the discount depending on the level of loyalty a client has displayed, and otherwise customize these gifts to perfectly suit the desires of your customers.

Throw a Party

Christmas parties are a wonderful way to give back to your clients, bond with your community, and enjoy the spirit of the holidays together.

This season, give the gift of an invitation to a Christmas party hosted at your salon. It can be as minimalist or over-the-top as you please and your budget allows; just make sure your clients have a blast!

The holidays may be the perfect time to appreciate your customers with gifts, but you can take steps year-round to treat them right, offer the services they crave, and build loyalty.

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