The Best Free Marketing Tools To Use For Your Beauty Business  
7 Must-Try Tools for Every Pro

Beauty pros, we’ve got some hot news for you. It doesn’t matter how talented you are at what you do–if you’re not marketing to the right audience, no one’s going to know how skilled you are. We know, we know, it sounds harsh. We’re not trying to be a drag–what we’re really trying to do here is help you up your marketing game. 

To do that in our very online reality, you need to focus on one incredibly crucial aspect of it: Digital Marketing. 

Yep–digital marketing. It’s a phrase that, to some, might seem intimidating. But we’ve got good news, in 2023, digital marketing has never been more seamless. And in many cases, it’s never been more affordable. 

We know that, as a beauty pro, you’ve got a lot more on your plate than just running a digital marketing campaign. But as we said, it’s important–you need solid tools that work within your parameters and your budget. 

When it comes to list-style blogs like this, we want you to know that we understand those details. That’s why we put together a post that’s comprised of entirely free marketing tools. You read that right, pros; we said FREE. Because in our opinion, you don’t have to drop a ton of money on your marketing budget to have an effective digital marketing strategy. 

If you’re looking for the top marketing tools to use in your beauty pro campaigns (that also happen to be free!), you’ve found them here.

Let’s dive in. 


The 7 Best Free Marketing Tools to Use for Your Business 

First, a disclaimer. As you might know, these are not the only marketing tools out there. In fact, they’re not the only free ones out there. But these are a tidy little curated list of seven tools that we highly believe can benefit your digital marketing strategy as a beauty professional. Give ‘em a try and tell us what you think! 

Canva 

Think of Canva as the go-to platform when it comes to graphic design. This tool is free, incredibly easy to use, and makes coming up with any sort of graphic art or design (like email campaigns, social media posts, blog images, etc.).

Though it might seem silly, some of the biggest roadblocks in content marketing exist simply because people don’t want to write, aren’t confident in their writing, or don’t consider themselves “good writers.” Well, beauty pros, the magic of fabulous writing is within your reach–all you need is a little assistance. By investing in tools like Grammarly and Hemingway, you can use AI algorithms to catch poor grammar and spelling mistakes while making your posts easy, readable, and engaging. Each tool is a must-consider for all the content you’re writing up, and trust us; it makes writing great (and fun!) copy much easier.
This image shows the platform Canva, one of the best free marketing tools for beauty pros.

This tool is a fabulous one because it’s got thousands of built-in templates that make design essentially drag and drop. It’s fast, it’s seamless to use, and it’s free–all good criteria for free design tools in our book.

Google Analytics 4 (GA4) 

We all need to know what’s working in our marketing campaigns and what’s not. But let’s face it; analytical tools are probably super expensive and complicated to use. Right? Well, not always. Google Analytics is a free tracking tool from Google that helps you measure the success of your content marketing–all in real-time.

It offers built-in automation offers, real-time reporting (like we mentioned), and breaks down important metrics like behavior, conversions, traffic, audience acquisition, and more in relatively easy-to-understand ways. 

Buffer

A big part of digital marketing strategy lies in social media content–and that’s a lot of platforms to track and manage. Thankfully, free platforms like Buffer allow you to plan a strategy and schedule for all of these in a single place, making it easier than ever to create reliable plans and cross-platform campaigns.

This image shows the tool Buffer, a must-try marketing tool for beauty pros.

With this platform, you can quickly and easily schedule posts for several platforms, optimize those posts based on the goals you have for each platform, and use analytic tools to track and recycle your most popular posts.  

Google Trends 

Never quite sure how to stay ahead of the competition when it comes to marketing and campaigns? Pros, meet Google Trends–the free and easy way to track and monitor trends and topics that are buzzing on Google.

This tool helps you unlock new content ideas, create optimized content for search engines, and stay ahead of the competition, too. Google Trends allows you to compare multiple search terms at once, identify hot topics that are trending (or at the start of their trend), and analyze data by region and category. 

Blog Idea Generator from Hubspot

Want to rock the blogging game but aren’t sure how to get things going? Sounds like you’re stuck on content creation ideas–Blog Idea Generator from Hubspot can help.

Simply type in a few nouns and let the magic of content generation happen for you. You’ll never feel stuck or unsure about where to start in your blog topics again. 

Chat GPT

And since we’re talking about blogs, content, and digital marketing, we have to bring up the latest and greatest in the game–Chat GPT. While we don’t necessarily think AI should do all your marketing for you (it’s not quite there yet in terms of reflecting your unique personality), it’s also a disservice to write off Chat GPT altogether. This AI can help you generate content ideas, create outlines and drafts of marketing content, and even help you write blog posts. Just remember, AI isn’t quite to the copy-and-paste point just yet. These tools should be just that–tools. Relying on Chat GPT for everything isn’t a solid marketing strategy–though let’s face it, it’s definitely a fabulous shortcut for content creation that you should highly consider.

Grammarly (or Hemingway

Though it might seem silly, some of the biggest roadblocks in content marketing exist simply because people don’t want to write, aren’t confident in their writing, or don’t consider themselves “good writers.” Well, beauty pros, the magic of fabulous writing is within your reach–all you need is a little assistance. 
This image shows the platform Hemingway, one of the best free marketing tools for beauty pros.

By investing in tools like Grammarly and Hemingway, you can use AI algorithms to catch poor grammar and spelling mistakes while making your posts easy, readable, and engaging. Each tool is a must-consider for all the content you’re writing up, and trust us; it makes writing great (and fun!) copy much easier. 


Beauty pros, digital marketing doesn’t have to be as overwhelming or scary as you might think it is–it just takes a little assistance. We hope this list goes above and beyond to help you on your social media and digital marketing strategy journey.

Do you have a few tools you’d suggest? We highly encourage you to share them below in the comment section. Trust us; your beauty pro community will be hyped to hear what works (or what didn’t work) for you! 

In the meantime, fam, remember to subscribe to EBS for all kinds of regular content just like this!