Switching from a Salon to an Independent Studio
The First Steps You Should Take When Making the Transition to a Solo Studio
So you're thinking about taking that leap, spreading your wings, and finally accomplishing that dream of flying solo and running your own independent studio?
Let us be the first to say—you got this, beauty pro.
Whether you’ve been in the industry for years working at salons and are seeking something that’s all yours or you’re just starting out and are hoping to make a splash in the independent world, we couldn’t be prouder of you. Chasing your dreams is a scary—but totally rewarding—way to live your life, and we wouldn’t encourage you to do anything but run after them in full force.
Now that you’ve recognized you’re ready to take the plunge, you’re probably wondering something along the lines of, “what now?”
Don’t let that thought process freak you out. Even though you’ve decided something incredibly impactful and life-changing, you don’t have to have all the answers right away. You’ll get there, and we’ll do anything we can to help you.
For now, though, let’s talk about some very basic, very important first steps that you can start taking toward establishing yourself as an independent business.
Remember, this isn’t a comprehensive list, just a 101 guide, if you will, to get your feet wet and help you spread those wings. You’ll be ready to fly in no time.
Recognizing—And Building—Your Brand
Your brand is a big deal, that’s why investing in your brand identity is enormously important when you’re first starting out as a business.
Your brand is your unique identity—the specific combo of tangible and intangible elements that reflect your company’s aesthetic as well as your ethics, your morality, your goals, and your vibe. Your brand is that gut feel people get about your business, but that doesn’t happen without effort.
The act of branding is hugely important for establishing the way a customer will perceive you, how they’ll establish an emotional attachment to you, how they’ll decide on brand loyalty, and how they cultivate a relationship with you.
All of this happens through specific brand strategy and branding tools, which are created through the use of brand identity—AKA, the combo of tangible, real things that customers can see, hear, touch, and use to fully understand your brand as a whole as well as the visual aspects needed to fuel recognition.
Not sure where to start? That’s OK. Branding is a tough concept. But once you get a handle on it, you’ll find the right path to continue down in order to fully establish your branding. The first step is figuring out your brand—the rest comes next.
Check out this article we recently wrote that dives into brand and how you can start capturing and establishing your very own.
Choose the Perfect Tools
Just like you’d always opt for the salon tools that are going to help you translate your skills the best, you should be using the right type of digital tools, too.
Think about it. You wouldn’t use dull, outdated, and inefficient sheers to cut your clients’ hair, right? No way. In that same vein, you shouldn’t invest in outdated, inefficient digital tools to run your business, either.
As an independent salon, you’re going to need some serious help when it comes to tracking clients, booking appointments, offering customer service, staying in touch, keeping up with billing, and so much more.
In other words, you’re going to need a comprehensive, all-in-one tool that’s designed to help you maximize your income, keep things under control, and become more efficient than ever.
People, we have the perfect solution.
GlossGenius is a product that’s designed to help you run your solo salon seamlessly like the boss that you are. This all-in-one tool tackles so many elements of your day-to-day routine, ensuring they’re all kept in check and optimized.
From their custom and sleek booking sites to cash flow monitoring and management, unique programs to help increase customer loyalty and bookings, smart analytics that keep you posted on the data you need to improve, top-notch customer service tools, and, of course, cutting-edge, automated appointment scheduling,
GlossGenius is a must for every beauty pro who’s looking to become a beauty boss.
When you purchase a policy with Elite Beauty Society, you will receive an exclusive discount to GlossGenius, click here to insure your career.
Already an Elite Beauty Society member? Access your member portal here, and start using the #1 salon software, GlossGenius instantly.
Ensuring You’re Space and Career Is Covered
Diving into the adventure of running your own solo studio, salon, or shop is a thrilling experience—but it’s also a risky one. We’re not saying this to freak you out, we’re just telling you because we want you to make sure you’re covering yourself (and your new solo studio) as thoroughly as possible.
Before we dive into our spiel, let’s address the elephant in the room—yeah, we’re an insurance company, and yeah, we obviously want you to partner with us to cover your salon liability needs, but at Elite Beauty Society, we’re pretty dang focused on just helping you grow your business.
That means, even if you don’t choose to partner with us for your insurance, we still want you to understand the severe importance of having reliable, quality insurance that’s actually going to cover you, your future, and your career.
Want to learn more about what we can offer? We’d be thrilled to walk you through it. Check out our insurance coverage options right here or feel free to reach out to us ASAP through our site!
Feeing more ready than ever to tackle your dreams and start running your solo salon like a total BOSS? That’s the idea!
At EBS, we truly want you to accomplish all your goals, find the most success, and do the job that makes you happiest—if that means running your own studio, salon, or shop, then you better believe we’re going to do everything in our power to help you get there.
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