salon marketing 101

Here are simple changes you can incorporate into your daily duties to enhance your salon’s business and gain clientele.

One of the biggest challenges salons face is how to increase patronage, maintain client retention, and make their business known. Keep reading to find a list of simple, yet powerful marketing tips that can help your salon reach its full potential.

marketing strategy

Commit to a marketing plan.

The first step in your marketing plan should be to implement the basic 5 W’s: Who are you, what do you offer, where are you located, when are you available, and why should customers go to your salon. People should be able to know exactly who you are and what you do. Always carry your business card or salon menus on you. This gives you the opportunity to show your services, and people will remember you more easily.

Get on the web.

Create a website for your salon, or if you are a hairstylist, create an online portfolio of hairstyle photos. This gives customers a chance to visually get a glimpse of your salon and services before deciding to go.

Welcome online reviews.

Don’t forget to create business listings for your salon on sites like Yelp and Google+. Websites like these, where customers can read or leave reviews about your business, are vital. Reviews give potential clients a chance to see what others are saying about your salon. They also help clients find your salon easily when they use search engine sites.

salon social media

Frequent social media.

One of the biggest (and free) marketing tools many beauty pros don’t take advantage of enough is the power of social media. Most, if not all, clients are using their phones, tablets or desktop computers daily.

Social media can not only introduce your salon to a larger market, but can also create and maintain client relationships. Whether you are a salon owner or hairstylist, one of the most crucial marketing strategies you can implement is utilizing social media platforms.

When starting your brand on social media, you should at the very least research what social media apps your target market is using and focus on those. Choose one or two social media platforms, such as Facebook and Instagram, to post on daily.

On social sites, it’s critical to make yourself stand out. There are literally thousands of salons and beauty pros on social media, so you need to make sure you are offering creative content that is different from everything else out there. Find what works for you to show off your unique self and go with that.

Think discounts.

One way to have great client retention is offering incentives. This doesn’t mean you always have to offer discounts or free services, but choose a date range for these special events. When done correctly, incentives can be beneficial for both reaching new clients and brand awareness.

Here are a few offering ideas.

  • Offer client referral discounts when a new client books with you, who was referred by an existing client. Decide what type of offer works best for you and implement it.
  • Loyalty programs are also a good idea. You can offer something as simple as a free add-on service after a client has visited you a certain number of times.
  • Host contests for clients. You can have contests on social media or in the salon and offer a prize for the winner, such as free products or a discounted service. Get creative with what kind of giveaway you’d like to do and start spreading awareness for your salon!

calendar salon events

Get involved with your community.

Try hosting beauty classes or events at your salon, at least once every one or two months. This attracts people who are interested in your industry, potential clients, and even other beauty professionals.

Beauty showcase events are a great way to advertise your salon. It gives the opportunity to show what services you offer. Local wedding expos, beauty trade shows, and even similar community events are the perfect place to advertise your salon.

Collaborating with others in your community is crucial. Social media collaborations with local businesses, community event sponsorships, or even trading services with other entrepreneurs are ideal. It gives you the ability to cross-market to different customers and local groups.

Have great customer service.

Although customer service excellence is often not acknowledged as a traditional marketing tip, it truly is as important as any other. Bad customer service can ruin a salon’s reputation and repel potential clients. What kind of customer service you are known for can hinder or enhance customer patronage. The greater level of customer service you offer, the more client visits you will receive.

Start building your business.