Pride Month & The Beauty Industry:
How to Support and Celebrate
It’s June, people.
You know what that means, right?
It’s PRIDE MONTH—and at EBS, we are always over-the-top ready to celebrate and support the LGBTQIA+ community in any way we can.
Whether or not you personally identify as an active and thriving part of the LGBTQIA community or consider yourself an ally, you’re probably waaay on board (like we are) to kick off the month-long historical remembrance and celebration.
But here’s the deal.
Pride is so, so much more than just donning fun outfits and dying hair gorgeous rainbow hues.
Pride is historical.
It’s a representation of a community that’s faced trial, hate, and hardship. June is recognized as Pride Month to mark the anniversary of the Stonewall riots on June 28, 1969—the events that led to a national firestorm of activism and elevated the fight for LGBTQIA+ equality.
Pride is meaningful, and we celebrate all June to mark those uprisings as a turning point, a crucial step, and a marked event in our history.
It’s also a downright incredible, affirming celebration of all that the LGBTQIA+ community has accomplished.
With this in mind, how can you mindfully and fully celebrate and support Pride Month within your salon, spa, or shop? We’ve got you covered.
Keep reading for some fun, respectful Pride Month concepts that we highly encourage you to try—and make your own, too!
How to Show Your Pride
Foster Inclusivity Within Your Workspace
You know how you can really show your support for Pride Month and the LGBTQIA+ community? By fostering an inclusive salon space all year.
If you, as a human being, feel that it’s vital to ensure every member of the community and every person who walks into your shop feels safe, feels equal, and feels welcome, then it is your job to ensure an inclusive space.
Take yourself through every facet of your salon—from start to finish. Ask, “Is this an equal and fair space for every person who walks through this door?” If you don’t know—ask.
Get help. Learn. Be informed. Do what you need to do to ensure that inclusivity and equality are never issues in your space.
Looking for more insight on creating a safe, inclusive space? Read our blog here for important considerations and things you should begin evaluating to create a more inclusive salon.
Stand for a Zero-Tolerance Policy on Hate
Do this every day of every month all throughout the year—forever. If hate has no place in your establishment, make that known at all times.
Be Informed & Be a Teacher
Use this time to learn about LGBTQIA+ history. And more than that, be an informed teacher who can help others better understand the community and its history, too.
Decorate, Decorate, Decorate
Your salon, spa, or shop should speak volumes about your support for Pride. Go all out on décor if you’re into it and show your customers, the public, and anyone who wanders by just how supportive you are of Pride Month and the community.
Throw a Pride Month Party
Throw. A. Damn. Party. Seriously! Even if you’re not opting for an in-person celebration, throw a virtual party. Have delicious food, a few drinks, some amazing decorations—all while ensuring that each facet of your party pays respect and celebration to the community in the right way.
Wear Your Pride on Your Sleeve
Dress the heck up, people! We know we said that pride isn’t just about fun outfits but, like, it’s also very heavily tied to fun outfits. Get wild with it!
But Also in Your Hair
Rainbow roots, pastel pride, and loud and proud hairstyles are a must for those who want an eccentric take on celebrating pride as unabashedly as possible. Want a few more fun ideas for your hair, nails, and makeup looks? We’ve got just the article for that. Check out our post right here about how you can show your pride with your unique style!
Popular Brands That Openly Support Pride Month in 2021
Want to show your support for Pride by working with popular brands and companies that also stand firm with Pride Month?
Good. We’re here for that kind of community!
We’ve decided to make this as simple as possible and lay out a few must-know, popular brands that have publicly backed Pride Month and LGBTQ+ communities in 2021 or plan to donate some of their proceeds during Pride Month back to the communities they support through their Pride initiatives.
- OGX
- Bath & Body Works
- Becca Cosmetics
- Morphe
- MAC
- BH Cosmetics
- Spotlight Oral Care
- Lottie London
- Nails Inc.
- NYX
- Ouai
- StarFace
- Herbivore
- Jecca Blac
Of course, there are plenty more where that came from.
Our suggestion? If this matters to you, do more research to find where you can purchase products, how you can give back, and how you can show your support for Pride Month.
At EBS, we support Pride Month—but we also support inclusivity, love, and Pride every day of the damn year.
Our advice? Implement these ideas in your salon during Pride Month, sure, but don’t stop there—celebrating and supporting the LGBTQIA+ community should be a priority every single day.
So, be proud, be inclusive, and remember that love is always the answer.
Meet Hanna Marcus, the Founder and Head Copy Gal behind Boundless Copy, a one-of-a-kind copywriting agency that specializes in big, bold brand voice and industry-disrupting copy that’s all about resonating with the right audience.
Hanna has proudly teamed up with Elite Beauty Society for several years as their go-to copywriter on all things beauty, small biz marketing, and brand voice development. She’s big on feeling-first writing–her personal soapbox is that the best copy starts with telling a story.
When she’s not writing cheeky, converting copy for clients, she’s mentoring other aspiring copywriters and creating digital copywriting resources designed for service pros and focused on taking the stress out of DIY copywriting.
