Preparing Your Business for Another Shutdown:
What You Can Do if COVID-19 Shuts States Down Again
It’s been months since life has seemed normal, but honestly, it feels like longer. Hey, we’re not afraid to say it—this pandemic feels like it’s been happening forever. And frankly? We’re sick of it.
Masks on (most) faces. People standing six feet apart. Spraying down and sanitizing every inch of your salon every few minutes. Kicking your clients out as soon as they’re finished with their appointment.
The COVID-19 pandemic has taken a lot from the world—some things that are too terrible to even mention—but its also taken our normalcy, our steady income, and our hope for our career. For many of us, our doors have just reopened.
And while we certainly haven’t returned to any semblance of normal, some parts of our lives (and our careers) have picked back up.
But now, seven months into 2020 and days or weeks into reopening plans, the possibility of shutting back down has reared its ugly head.
Unfortunately, there’s no telling what’s going to happen or what policies will arise in the wake of this pandemic. More than anything, we wish we could change it. Instead, we’re offering the only thing we know how to offer in a time like this—helpful, actionable information that can make a difference for your salon, shop, spa, or studio.
We encourage you to read through this blog, begin taking steps to prepare for a second shutdown, and hold onto hope. This pandemic won’t last forever—even when it feels like there might be no end in sight.
Make a Budget & Start Saving
We know how trite this sounds—as if you haven’t been scrimping, saving, and operating on a budget. But if possible, we suggest doing a full reevaluation while you’re still open and able to see clients.
Consider raising your prices (even slightly—we have a great post about that right here), start cutting out services that don’t bring in much income, and learn how to operate on less (if possible).
Have your stuff help you with budget cuts. Host transparent, direct meetings and ask them where they think you could save more money—as the pulse of your shop, salon, or spa, they’ll be able to give you a fresh perspective you might be missing.
It’s not going to be easy, and it’s certainly not going to feel good, but if you can, create a tight budget to help minimize your operating costs while you’re still open to prepare for the chance you get shut down again.
Move Your Value & Services Online
Obviously, you can’t move all of your services online—if you could, this wouldn’t be an issue. But there are some things you can transition to virtual platforms to help boost sales and profit without having clients physically come into the store.
From eBooks to online consults to live tutorials to Q &As, there’s plenty of virtual content you can sell to your clients online. You can also sell plenty of your retail products online, too. This might seem like a lot of work, but if you can set up an online shop for these products, you could end up making a good chunk of change.
From online masterclasses to no-contact order and delivery, there are a lot of creative ways to keep your profit margins up even if you’re shut down.
Don’t forget the value of client connection, either. If for some reason you do end up getting shut down again, focus on connecting with your clients so that, when you do open back up, they’ll know how much you valued them.
The sooner you start this (i.e., before you’re shut down), the smoother the transition will be for clients.
Focus on Self Care & Staff Care
We’re all in the process of learning how to balance our grit with granting ourselves grace, so it’s no surprise that self-care is likely a challenge we’re all struggling with right now.
We know how hard it is to find any kind of peace in the midst of a pandemic, but by focusing on your well-being (mental, physical, emotional, etc.), you’ll be putting yourself in a better position to think clearly, focus on what matters, and take care of yourself.
Self-care isn’t selfish—it’s important to understand that and know that.
Try to balance your self-care efforts with some grace and understanding with your staff, too. They’re all going through this pandemic as well, and offering them your support, your leadership, and your guidance is hugely important right now.
Know Which Government Resources Are Available
Do your best to keep up with the options that are available to you. Research the CARES Act, look into small business loans, and check-in with the latest from the Small Business Administration.
Remember, things are changing every day—something that might be set in stone today could be different tomorrow. Do your research and keep up with the ever-changing resources!
Remember You’re Not Alone
Read that again. You are not alone. It’s so easy to feel like we’re stuck on an island somewhere experiencing something wholly different than the person next to us. But that’s not always the case. So many of us are processing the exact same situations right now—you’re not destined to deal with this solo.
Lean on your friends and family (metaphorically, of course, let’s practice social distancing, right?). Talk to someone who can help you sort through complex, intricate feelings. Know that there are resources out there that can help you.
Do everything you can to avoid succumbing to the idea that you’re in this by yourself. Because friend, you’re not.
Show the community some love by dropping a comment or a reply in our comment section below.
Remember, none of us must go through this uncertainty or chaos alone—we’re all in the same boat, and it’s time we reach out, support each other, and show up for our community.