How to Optimize Your Positive Customer Reviews 

to Boost Your Marketing to the Next Level

The power of a positive review is undeniable.

Think about it—when was the last time you outright bought a product or invested money into a service without looking up reviews on the business, company, or individual? It’s probably been a while, right?

Here’s the thing. We all already know that positive reviews are important. But do we all truly understand how important?

About 88 percent of consumers are going to read reviews to determine the quality of a local business (that’s you), and even more remarkably, about 72 percent of those consumers say that a positive review makes them trust a local business.

Those numbers make it obvious—positive reviews work wonders for you because they can passively bring in new customers. Your social proof, credibility, and professional reliability are all being built up thanks to those positive online reviews rolling in.

But, that begs the question—if these reviews are so damn powerful, why wouldn’t we take it an extra step and really use these bad boys to boost business?

Take your reviews one step further by optimizing them to work in your favor even more!

How, exactly? You’re in the right place at the right time—keep reading to find out these quick, easy ways to level up your marketing strategy with your positive reviews.

The Top 3 Ways to Optimize Those Positive Customer Reviews in Your Marketing Strategy

Use Real Reviews to Backup Claims on Your Critical Pages

Social proof, you guys, it makes the world go ‘round. Remember those numbers we just talked about (88 percent of people are going to read reviews to ensure you’re worth their time and 72 percent will take positive reviews as a sign to trust a business)?

It’s critical that these reviews don’t just exist, but that people can see them.

Make it as easy as possible for consumers to find these reviews by posting them up on pages that matter. We’re talkin’ home pages, we’re talkin’ service pages, we’re talkin’ landing pages. Seriously, go review crazy on your site.

You obviously don’t want a website that’s so full of other people’s voices there’s no sign of yours, but ensuring that your customers’ voices are evident and prevalent on your page is going to make a huge marketing difference.

Spotlight Customer Voices on Your Social Media Platforms

Take reviews right to your most powerful marketing weapon—social media. It’s no secret that social media is like, the pinnacle of digital marketing strategy. So, optimize it by posting reviews! 

Share your customer reviews on your Facebook page, update your Instagram story with happy customer stories, tweet your little beauty professional hearts out about your positive reviews. Heck, take it to LinkedIn and get really professional.

Show consumers what people are saying about you in a direct, straight-to-the-point way on platforms they’ll see!

Email Marketing Campaigns, The Perfect Place for Reviews

Email marketing campaigns continue to be an effective, successful way to reach customers and improve your ROI (it generates about $44 for every $1 spent)—so why wouldn’t you optimize your positive reviews for this platform?

Implement positive customer reviews in your carefully crafted email marketing strategies to provide the social proof consumers need, entice potential customers, and show them what you’re all about!

Quick Tips to Boost Your Reviews

If you’re not quite ready to post your reviews all over your platforms (whether you’re not yet saturated with positive reviews or simply don’t have any up at all), then you need to take it one step further and really push to get those positive reviews your marketing strategy needs.

How? We’re glad you asked.

Give Customers Incentive to Review

It’s not enough to just hope that a satisfied customer will leave a review. People need to be wooed in order to go the extra mile—it’s just our nature. Don’t take that personally, it doesn’t mean they don’t love your work and wouldn’t tell anyone who asked how wonderful you are—they just need to be asked, and they need a little incentive to answer. 

Offer coupons, discounts, and deals for folks who leave you reviews on your site. You don’t have to go totally overboard with this, it can be as simple as an extra stamp or two on their customer loyalty card. People just need a little something to make sure they know it’s worth their while to write up a review.

Make Reviewing Easier and More Direct than Ever

If your customers don’t know how or where to leave a review, the reality, it’s unlikely they’ll take the time to learn. That’s where you come in. Optimize your social media pages to make it clear, direct, and easier than ever for customers to leave their thoughts and opinions on your service.

Share direct links that take them right to Yelp, your Google Business Page, or even your social media pages where they can leave reviews directly on your platform.

Send Out Short & Sweet Emails Humbly Asking for Reviews

Whoever told you it’s tacky to ask customers for reviews probably didn’t understand how to do it with class. There’s actually nothing wrong with reaching out to your customers with a short and simple email.

The way you do this is totally up to you, but we suggest something quick and sweet—thank them for choosing your business, let them know you’re excited to see them again, and then offer a tiny incentive for a review.

Be sure in your email you’re linking them directly to where they should leave that review. (Make it as easy as possible with as few clicks as you can).

Always, Always Respond to Reviews

And do so positively!

This means you’ll need to really boost your social listening skills. It’s not enough to just ask people to leave reviews on your pages—you need to show them that their review matters because you’re listening to what they have to say.

Check regularly with every review platform. If needed, invest in some social listening tools to help you stay on track!

Positive reviews are the lifeblood of businesses—why wouldn’t you want to optimize them? 

For such a simple strategy, it works absolute wonders for your credibility, and undoubtedly will be a key factor in what wins you more business!

If you have extra tips for how to optimize your reviews for marketing, be sure to leave your wise words in our comment section on this post. The beauty community thanks you! 

If you’re looking for other beauty biz tips, tricks, and insight, be sure to subscribe to our regularly updated blog to stay in-the-loop, in-the-know, and on-your-game in the beauty world.