Matrix Destination 101: 

Your Go-To-Guide for All Things Matrix Destination


What do you get when you add one epic location, 3 full days, over 30 award-winning artists in the beauty industry, and a jam-packed schedule of over 50 events, classes, and hands-on learning opportunities?

Matrix Destination 2020—that’s what.

Never heard of it?

Well honey, if you’re in the world of hair care, styling, and artistry, then you’re in for a treat. Matrix Destination is the much-anticipated, much-envied convention that hairdressers, stylists, color specialists, and artists dream of attending. The best part? They’ve just announced their theme for the 2020 Destination event:

Live Your Color.

In this go-to-guide, we’re breaking down exactly what this event is, who should be excited about it, why you should attend, and what you can glean from this epic convention. Spoiler alert: If you’re looking to elevate your skills, refocus your career, and dive into some serious inspiration, then Matrix Destination 2020 is for you.


What Exactly IS Matrix Destination?

Before we dive into everything that goes on at Matrix Destination, we’re going to give you a fluff-free, concise description of what this event actually is to give you an idea of whether or not it’s for you.

Matrix Destination is an educational and inspirational convention designed for hair professionals. It’s a 3-day event that includes classes, bonding opportunities, award-winning artists, luxurious accommodations, presentations, hands-on learning environments, and so much more. From business classes to technique lessons to presentations from keynote speakers, Matrix Destination is an opportunity for stylists of all backgrounds, professional levels, and experience to come together, mingle, learn, and be inspired.


What Can I Expect at Matrix Destination? 

Okay, so, by now, we’re hoping it’s pretty clear what exactly Matrix Destination is. Now we’re going to dive into exactly what you’ll find at Matrix Destination—not to mention, all of the elements that make it such a must-attend event.  

Presentations & Featured Artists

With over 30+ featured artists attending this convention, running your classes, and giving inspiring speeches and presentations, this event is jam-packed with all the insight and creativity you need to get excited about your career again. From award-winning matrix artists leading the hands-on classes to some of the biggest names in social putting on epic presentations for the entire convention, there truly are no words to describe just how amazing this convention is. Check out the list of featured artists here to see who’s attending alongside you!

Hands-On Technical Classes

There are dozens of these classes available throughout the weekend—and while we wish you could fit them all into your schedule, there are only so many hours in a day. From coloring classes with experts like Leah Sterk, Rickey Zito, and George Papanikolas to texture and cut tutorials with the biggest names in social and other award-winning artists, you’re absolutely going to come out of this 3-day event with some finely tuned skills under your belt.

Business-Focused Classes

The best part about this seminar? The classes offered aren’t just dedicated to helping you hone your craft, they’re there to help you become more business-savvy, too. That’s right, this isn’t just about creating the perfect color for your clients, it’s about making more money, running a better business, and becoming more entrepreneurial in the long run.

Luxurious Amenities & Plenty of Mixers

Did we mention the event itself is at one of the most luxurious resorts in all of Orlando?

For a moment, forget that you’ll be going home with a head full of brand-new knowledge after having worked with some of the greatest stylists in the industry—instead, focus on the fact that this is literally a 5-star, luxury vacation awaiting you. Tack that on to the fact that you’re going for business reasons and this basically becomes the ideal getaway, right? To make it even better, the convention is hosting tons of mixers, events, and parties throughout the weekend to help facilitate bonding and mingling. That means you, and the 2,000 other professionals in attendance, will have ample opportunity to meet, greet, and be merry in each other’s company. That’s right, we’re saying you can learn a ton of new stuff, have an amazing vacation, and make fantastic connections all at once—it really is a dream come true, guys.



The Nitty-Gritty Details: What You Need to Know About the Convention (So You Can Go!)

When:  January 19-21, 2020 (Sunday – Tuesday)

Where: Orlando, Florida

Hotel Booking Info: Rosen Shingle Creek Hotel. Rooms have been blocked at this resort—please enter your reservation details when you register for tickets to this event!

Registration and Tuition Info: ​​​​Registration information is available through the link here.


Were your bags packed for this event before you even read the third paragraph? We don’t blame you. 

If you love learning about the awesome events, conventions, and tradeshows in the big, badass world of beauty, then you’re in the right place. 

The Elite Beauty Society blog is all about giving you tips and tricks of the trade, sure, but we’re also super invested in making sure you know the when-and-where of all the best events, learning opps, and conventions. 

Keep an eye on our regularly updated blog here for the must-attend events you need in your life!

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