Make the Most Out of Toning

How Glazing & Toning Services Can Bring in the Big Bucks

Toning. It’s a must-have service that you already know the big benefits of, especially when you’re dealing with those lovely blonde clients of yours.

But did you know that toning is more than just a go-to move for eliminating brassiness?

Yep, as a matter of fact, toning and glazing services–when done right­–can be some of your biggest money-making services, even during the dreaded lulls and slow seasons.

Why? Because toning is fast, effective, affordable, and transformative.

AKA, you can tone and glaze clients more often to produce a ton of different and exciting outcomes.

Want to level up a client’s current style without going nuts? Time to tone.

Looking to give someone an entire transformation in 30 minutes or less? Toning is the way to go.

Really trying to boost your profit during an exceptionally slow month? You already know the answer–tone it up, y’all.

Toning is truly one of those everybody-wins sorts of answers that benefits all parties involved.

Your clients will get the looks they desire, you’ll keep your costs down, and of course, you’ll be able to bring in the big bucks just like you always wanted to.

How to Leverage Toning & Glazing Services for More Profit

There’s no argument from us (and by now, probably not by you, either) that toning is a must-have service to boost your profit and get your clients what they want.

But the problem with toning is it’s not traditionally a go-to service that clients are going to flock to your shop to ask for.

In other words, without a little work on your end, your clients aren’t going to know to ask for toning–and in fact, they may not know toning even exists in the first place.

So, how do you sell this service? We’ve got a few tips that we think are sure to help.

Educate Clients on Toning as Add-On Enhancement

Listen, like we sort of alluded to before, your client isn’t going to automatically know that toner can bring them a ton of benefits.

So, the job of offering toning as a service is going to fall on you (which, you know, as the professional, makes sense).

In other words, your clients aren’t going to know they’re missing out on major toning benefits until you let them in on that secret.

So, offer this as an add-on service to your clients coming in for a cut, color, or trim.

A quick glaze or a fast foil of toner can transform your client’s color and pad your client’s service with a little extra cash while delivering a ton of value all at once.

Funky & Fun Color Possibilities

Here’s the best part about toning: It can take a color that’s dull and lackluster and add a little extra spice. And it does all of this without majorly altering the color your client loves.

If you’ve got a client who’s really digging her blonde but thinks her warm tones are getting old, tone a little coolness into that style for a total transformation.

Use a toner to give your clients fun and funky colors and tones without undoing any long-term work you’ve done to get them where they are (we’re looking at your icy blondes with that comment).

From pinks and oranges to ashes and blues, there’s no limit to the dimension you can bring to a color with a tone sesh or two.

All the Extra Shine

Even if your client doesn’t want to play with color or change up their tone, glazing and toning can do offer major benefits, especially when it comes to spectacular shine.

This can be especially beneficial if you’re smack-dab in the middle of the winter season because winter air often leaves hair dull, dry, and vying for exciting shine.

Pair a glaze or tone with a quick blow-dry, market it toward your clients with lackluster dos, and watch this service bring in a ton of extra profit.

Long-Lasting Color Benefits

Explain to your clients that even though they might not be able to come in and color their hair every 3-4 weeks without damaging their strands, they can come in for more frequent tones and touch-ups that will help with the longevity of that color.

Toning and glazing can help with shine, color management and, ultimately, can offer a lot of the same benefits of color without the extra damage.

Love what we’ve got to say about toning things up? We thought you might.

The good news here is that this isn’t the beginning and end of our toning advice, and certainly not the last of our industry advice, either.

At Elite Beauty Society, we’re big on bringing value to your life and your clients–but more than that, we’re invested in helping you skyrocket your career big time.

How do we do that? By dropping helpful tips and tricks at every turn.

From industry advice and liability insurance guidance to insight, trends, and must-know gossip, there’s no lack of must-have knowledge from the EBS team.

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