How to Upgrade Your Client’s Customer Service Experience on a Budget
There’s a lot that goes into crafting a successful career as a beauty pro. From your education and training to the skills you perfect and the way you run your salon, all aspects of your beauty biz need to be firing on all cylinders to reach its full potential.
At the center of it all are your clients. Perfection means nothing if your clients are unhappy with their customer service experience. Excelling in this particular area of your beauty biz is arguably the most important focus you can have.
Even if your client’s current customer service experience is exceptional, there’s always room for improvement. That’s why we put together this guide to the best budget-friendly ways to upgrade your salon’s customer service.
Elevating Your Salon’s Customer Service
Keeping your guests as the focal point of your beauty biz is always a good strategy. Best of all, enhancing your client’s customer service experience doesn’t have to be expensive or involve a massive shift in your salon’s structure. With a few tweaks to your customer service and a touch of intentionality, your customers will notice (and appreciate) the difference!
Your Greeting is Essential
The first interaction your clients have when they open your salon is with reception. New customers might feel a bit anxious during their initial visit, and a warm welcome will go a long way to putting that anxiety at ease.
Loyal customers also appreciate a proper greeting that makes them feel welcome and at home. Consider offering refreshments, including a variety of beverages. Setting the tone starts the moment clients step into your shop—make sure it’s a good one!
Get to Know Your Clients
People like to feel like individuals, particularly when it comes to personal details like their hair and appearance. If you want to make your clients feel seen, cared for, and like a special part of your salon’s story, you need to keep up with their details.
While you may be able to achieve this by simply being engaged, you can also opt for client management technology that allows you to save pertinent customer information. This way, you can remember their preferences no matter how long it has been since their last visit.
Make the Consultation Count
Taking the time to know your clients is important, and a consultation is a key piece of that process. Practice your approach and the questions you will ask your clients to ensure the dialogue feels fluid and open. By doing so, you can personalize the customer service experience for each client, offer them suggestions based on who they are, and tailor their visit to their personality.
First-time consultations help you kickstart your relationship and get a feel for your client’s current preferences. Follow-up consultations provide an opportunity to check in, renew your relationship, and take any changes into account. They are both essential to boosting your client’s customer service experience.
Show Your Appreciation
Just as you want to be appreciated for your effort and hard work, your clients want to feel valued. This is especially true of clients who display loyalty visit after visit. If you want them to keep coming back and feel as though they are part of your beauty biz family, demonstrating your appreciation is a must.
There are many ways to create this healthy dynamic with your clients, and you can get as creative as you want. From sharing their new look on social media (after asking, of course) to giving your most consistent clients thoughtful gifts or perks, a little bit of appreciation goes a long way.
Be Authentic, Consistent, and Thoughtful
At its core, customer service comes down to being authentic, consistent, and thoughtful. If you are transparent with your clients, you can build a trustworthy relationship with your clients. Reinforce this with consistent communication and following through on your commitments, and your clients will know that you are as reliable as you are honest.
Top your professionalism with a healthy dose of thoughtfulness, and you have a winning customer service recipe. Whether it’s adapting to your client’s vibe or offering them a beverage when they arrive, thoughtfulness can be found in the little things and the unique touches that differentiate your beauty biz from another.
Your client’s customer service experience plays a massive role in client retention and the success of your salon. Thankfully, there are many ways to elevate your approach to customer service, and most of them don’t cost a dime!
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