KEY TAKEAWAYS: In this article, EBS shares how stylists, estheticians, and beauty pros of every kind can back Pride Month wholeheartedly and show their support. We'll talk about the importance of self-audits before you celebrate, how to collab with the LGBTQIA+ community, and unique ways to support Pride in your salon or shop.
Tips for Showing Pride Month Support in the Salon
Celebrating Pride Month in your salon is a meaningful way to show support for the LGBTQ+ community and create an inclusive space for all clients. From decorating your salon to hosting special events, there are plenty of ways to make Pride Month memorable and welcoming. In this guide, we’ll share ideas on how to celebrate Pride Month in your salon, promote inclusivity, and show your clients that your salon is a safe and supportive space. Let’s make this month a celebration of pride, diversity, and unity!
Every June across the globe, the world joins in a month-long celebration of inclusion, self-identity, and equality!
Welcoming June means welcoming Pride Month, and if you're looking for fun–and important!–ways to throw your support behind Pride this year, this article is the perfect starting point.
Here are a few ways beauty pros like you can back Pride responsibly, loudly, and of course, proudlyHow to Celebrate Pride Month in Salon Style
Need a lil inspo to get your Pride celebration going? Here are a few ways beauty pros like you can fly your Pride flag high and mighty this June (and beyond).
Do a Self-Audit
When you celebrate Pride Month, you're choosing to celebrate inclusivity, diversity, and equality–something that's so important in the beauty community in every way.
While sharing your appreciation and pride for the LGBTQIA+ community is a must during Pride Month, it's important to take this as an opportunity to audit your brand's values and efforts throughout the year.
Take a minute, check in, and ask yourself important questions:
Is inclusivity, diversity, and equality important to your business every day of the year, not just during June?
What's your year-round policy on discrimination? Do you really have a no-tolerance policy for hate?
Am I buying products from and working with brands that support the LGBTQIA+ community all year around?
Is supporting Pride Month important to you from a moral, value, and ethical standpoint, or are you just in it for the fun celebration? (It's OK if you want to celebrate! Just make sure you're coming from an intentional, genuine place).
Sometimes, just taking a second to audit your brand's policies and support throughout the year can be the greatest way to truly celebrate and uplift the LGBTQIA+ community.
Collab with Guest Stylists from the LGBTQIA+ Community
The best way to join in the Pride fun? Give the community you're celebrating a platform! Open the doors of your salon and host a few guest stylists from the LGBTQIA+ community.
Open your books, send some of your clients their way, and gift them a space in your salon for a few weeks or months.
Donate June's Proceeds to an LGBTQIA+ Organization
Pick a LGBTQIA+ organization or non-profit that you'd like to donate to. Let your customers know that in the month of June, a portion of your proceeds are going directly to this organization.
Share a little education with your audience–Why this organization? What do they do for the LGBTQIA+ community? Where can they donate directly? See our blog on pride month and the beauty industry for more information.
Lead Volunteer Days Every Week in June with an LGBTQIA+ Non-Profit
Team up with an LGBTQIA+ non-profit organization and work with them once a week in the month of June. Encourage the employees or contractors in your salon or studio to join you in the fun. Tell your clients about it, and invite them to come out and be part of the volunteer work, too.
Want to take it a step further? Go beyond just June! Find an organization you really connect with and care about in the LGBTQIA+ community and actively work with them throughout the year.
There's absolutely no reason you should skimp out on the decor for Pride. As we said earlier, Pride is deep and meaningful and should be taken seriously–but it's also a huge celebration. Why wouldn't you want to go big for something as fun as this? Show your Pride by decorating your studio or salon. Go all out all month long and show your audience how you stand with the LGBTQIA+ community."Sharing your appreciation and Pride for the LGBTQIA+ community is a must during Pride Month–it's important to take this as an opportunity to audit your brand's values and efforts throughout the year."
Have a Pride Party
Newsflash–Pride is a celebration! So, what are you waiting for? Get to celebratin'. Host a big Pride party during the month of June.
Invite guest speakers from the LGBTQIA+, have delicious snacks, mix up a few themed cocktails. Encourage fun and Pride-approved outfits. Celebrate big in perfect Pride style right there in your own salon, spa, or shop.
Free 5-Min Pride Parade Styles
No matter where you are in the world, it's highly likely you'll be near a fun Pride parade. Want to blend your unique skills with the chance to support the LGBTQIA+ community?
Set up a little booth or HQ near the parade and offer quick and free 5-minute makeovers for anyone who wants to stop at your booth. MUAs, add a little glitter to every person's look! Hair stylists, throw a fun Pride hairstyle together for those who stop by and sit in your chair.
Remember, this should be fun and FREE! It's not a way to promote your biz, it's a way to blend your awesome talents with your solid support for everyone at Pride. Plus, it's a super fun way to make new friends and enjoy the Pride festivities as a beauty pro.
Host an Inclusion Workshop with LGBTQIA+ Speakers
Sometimes, celebrating Pride means being a facilitator. Even if you're not actively doing anything, offering some of your resources (like donations!) could be the perfect way to support.
In the same vein, your salon, shop, or spa could be a valuable resource during Pride Month. In fact, your space could be the ultimate spot for an LGBTQIA+ Panel.
Get together a few leaders from the LGBTQIA+ community and host a Pride Panel. You don't necessarily have to speak; just facilitate and offer a venue for important conversations and learning opportunities.
So, what are you waiting for, beauty pros? Get your pride on! And remember, if you're looking for regular advice on how you can elevate your beauty biz year 'round AND support the causes you care about creatively, EBS is here for you. Subscribe to our site and get the hottest updates delivered directly to your inbox!
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Meet Hanna Marcus, the Founder and Head Copy Gal behind Boundless Copy, a one-of-a-kind copywriting agency that specializes in big, bold brand voice and industry-disrupting copy that’s all about resonating with the right audience.
Hanna has proudly teamed up with Elite Beauty Society for several years as their go-to copywriter on all things beauty, small biz marketing, and brand voice development. She’s big on feeling-first writing–her personal soapbox is that the best copy starts with telling a story.
When she’s not writing cheeky, converting copy for clients, she’s mentoring other aspiring copywriters and creating digital copywriting resources designed for service pros and focused on taking the stress out of DIY copywriting.