Don’t Become a Statistic:
How to Stand Firm Against the Effects of COVID-19 on the Cosmetology Industry
There’s no denying that the global pandemic of 2020 wrought absolute havoc on the cosmetology industry.
In a career field where you make your money, build your bonds, and foster your relationship by being up-close and personal and hands-on with your clients, a contagious virus and a sweeping pandemic certainly weren’t kind to the industry—it was less kind to the talented professionals who make up that industry.
For all the pain and change the pandemic brought us all in both broad and specific ways, it undeniably and inarguably changed the cosmetology industry forever. Surveys have shown that an estimated 40% of salons in the United States are subject to close in 2020 due to the effects of the pandemic. Other speculations suggest that the cosmetology industry wasn’t built to withstand something as powerful or poignant as the pandemic.
Why are we telling you this? Because these are speculations. These are surveys. These are spots of data on a curved line.
This doesn’t have to be your future.
At Elite Beauty Society, we’re holding on firmly to each and every cosmetologist who’s willing to fight against the impact that COVID-19 left in its wake.
It is not your destiny to end up as a statistic—you’re talented, you’re skilled, and you’re willing to do what you need to do to avoid becoming another data point on COVID’s wavelength.
Tips for Renewed Success: Post Pandemic Effects
We wish (more than anything) that we could take this year back. But given that we’re not all-powerful beings who can control time and historical events, we’ll do what we do best instead—provide you with the information, the resources, and the tips you need to stand up and fight against the effects of the COVID-19 pandemic.
Save, Save, Save
Cutting costs and saving money where you can probably seems nearly impossible right now (especially since income streams have been weaker than ever this year), but if you can, try to cut back your budget even further.
Saving and scraping by now could be the small (but painful effort) that keeps you from becoming a statistic. This can be done by cutting back on your services, raising your prices, or even going without—something that is never appealing but is sometimes possible.
If you can, meet with your team (safely) and try to brainstorm ways that you can cut your budget without damaging your business long-term. Sometimes, doing away with something in the temporary can make an enormous difference in the long run.
Diversify Your Income Stream
If the idea of starting a new, big project seems entirely overwhelming after the cluster of a year we’ve all had, please know that you’re not alone. But if 2020 taught us all anything, it’s that it pays to create opportunities for ourselves to bring money in even when we’re not actively working or standing behind the chair.
While there are millions of unique ways that you can diversify your income stream, we suggest checking into options like partnering with a brand that has an affiliate program, creating masterclasses that you can put online for purchase, creating retail opportunities for yourself (through a product line or through an online shop), or even offering live, online client consultations.
Each of these opportunities is designed to help you make money without physically being in front of a client—this could be exceptionally helpful as we move into an uncertain new year where the pandemic hasn’t yet disappeared.
Continue Your Education
Never stop learning, never stop striving, and never stop continuing your education. Whether it’s taking online courses, getting new certifications, or reading anything and everything you can get your hands on, there’s never been a better time to widen the net of skills you can offer.
At Elite Beauty Society, we want to do our part to help you with this. Check out our list of resources right here—it covers everything from guides on how to become a mobile stylist to stating your own salon suite to adding on skills like balayage to your repertoire.
Raise Your Prices
Here us clearly when we say this—there’s nothing wrong with raising your prices in a pandemic world. Yes, there are lots of people out there going through what you’re going through (loss of income, navigating a pandemic world), but unfortunately, sometimes you have to raise prices to meet your bottom line.
Not sure how to do this without losing the clients you still have? Check out our post here—it gives all sorts of tips on how to gracefully and fairly raise your prices to cover your costs without scaring away the regulars you love.
If you’re feeling the effects of the pandemic, our heart goes out to you—but we want to do more than just offer you a shoulder to lean on (though, we do want to offer that to you, too). Instead, we’ve created a page dedicated to resources for the beauty professionals we’re proud to assist and cover.
At Elite Beauty Society, we’re not just interested in selling you insurance and walking out the door—we want to protect, assist, and help you in any way possible.
That’s why we created professional liability insurance for cosmetologists in the first place. But now, we want to help in a new way. Check out our page here to see our list of resources available for stylists like you who are ready to stand up and fight against what this year has brought you.
We believe in you, we believe in the cosmetology community, and we believe that you’re so much more than a number on a page. This new year can be your year—and we’ll be there every step of the way to help you.