How to Prep for the Biggest Beauty Shows of 2022
Your Guide to Getting the Most Out of This Year's Expos 

The biggest beauty shows of the year are about to start happening—are you ready to attend?

If so, you’re probably feeling a little nervous, really hyped, and maybe even a tad unsure of what to expect.

Don’t worry, if this is your first show (and TBH, even if it’s not) it can be hard to predict what a beauty expo is going to be like.

They’re all so fun, different, and challenging that none of them are ever the same.

So, how can you make the most of these awesome beauty shows? Start prep early.

Picking the perfect show for you is challenging enough, tack on the prep that goes with it, and the idea of everything might feel overwhelming.

The good news is that it’s not as intimidating as you might think it is. In fact, we’ve laid out a few ground rules for beauty show prep to demonstrate how easy it can be to get ready to enjoy the must-attend beauty expos of 2022.  

Your Guide to Prepping for This Year's Biggest Beauty Shows 

First Things First, Pick Accordingly

You can’t go to every expo—even if you want to. But what you can do is plan strategically to fit in a few in 2022.

Want our advice?

You need to consult a master schedule to see what’s on the docket this year, then get to planning.

Remember, even if you can’t make it to some of the biggest beauty shows (though we do advise trying to get tickets to at least one of the big ones), there are likely a lot of smaller but just as influential and impactful expos in your region that you should consider!

You’ll get a lot of beauty expos no matter how big they are, so don’t write any smaller ones off just because they don’t have the glitz and glam of some of the huge ones.

Don’t Go in Without a Schedule

Lots of these big shows are offering all kinds of must-attend events, classes, lectures, product demonstrations, talks, and beyond at the same time.

The good news about this? There’s always something going on that you can learn from. The bad news? You can’t be in two or three places at once.

This is why it’s so important to look at the expo schedule, read it in full, and figure out what’s happening at which time.

Going in without knowing what’s going on can lead to some seriously overwhelming days and can also end up leaving you feeling less fulfilled with the beauty show.

Prioritize What’s Important

You’ve looked at the schedule, now prioritize what’s most important. Like we said a moment ago, you can’t be everywhere (we know, we know—so disappointing in this type of situation), so you’ll need to figure out what you can’t miss at each specific expo and plan around those events.

Want to know a trick around getting the most out of the shows? If you have a group of colleagues going to the expo with you, try a divide and conquer strategy. Then, meet back up after the expo and share what you learned with each other.

Comfy Shoes Are a Must

This might sound like a silly detail, but trust us, this is a very important lesson that you don’t want to have to learn the hard way. Big beauty shows are fun and action-packed—but they’re also filled with lots of steps, plenty of miles, and guaranteed sore feet.

If you want to minimize the hurt you might be feeling, we say ditch the idea of cute but uncomfortable shoes and opt for something adorable but functional. AKA, go for the comfy shoes over everything else.

You might not be as hyped about your outfit, but your feet will thank you at the end of the expo.

Bring Networking Materials

You’re at these expos to learn, of course, but don’t forget that it’s also a phenomenal opportunity to network. Think about it—there are going to be thousands of cosmetologists like you at this thing (not to mention all the influencers and pros you admire to boot).

It is not the time to come up empty-handed when someone asks for your business card.

Be stocked up and prepared to hand out your card and make some industry friends—it’s super simple to start this conversation in a convention center of people who are all there literally for the same reason you are.

Don’t Forget to Have a Little Fun

Learning is great, networking is awesome, but letting loose and having a little fun can be a major perk of all those big beauty shows. Why?

Because they’re designed with your enjoyment built-in. Lots of these events will have scheduled mixers, concerts, open bars, fashion shows, and other exciting events that are engineered so you can treat this expo like a mini-vacay.

It can be easy to get super focused and driven at these things.

And that’s not a bad thing, you’re there to soak up knowledge, after all. But try to remember that there’s something beautiful about balance.

So, dive into this headfirst and let yourself enjoy the expo the way you were meant to!

Don’t miss out on the epic beauty trade shows, expos, conventions, and more this year.

Did you take a look at our beauty expo schedule for 2022? Take a peek and start planning which shows you’re prioritizing this year.

And don’t forget, you can subscribe to Elite Beauty Society right here, right now to get more info like this on the reg.